Hasselblad drops price of H5D-50c by 40% for holiday period
Hasselblad has introduced a seasonal offer that sees the price of its flagship H5D-50c and H5D-50c Wi-Fi cameras reduced by over 40% for what it describes as a 'limited time only'. The offer means the camera is available for €12,500/£11,750 for the standard model, and €12,900/$14,500/£12,100 for the Wi-Fi model. The Hasselblad H5D 50c Wi-Fi usually retails for €28,500/£18,350. The offer varies slightly from region to region, as do the models that are included in the deal, but all the deals are for body + back combinations, so lenses will have to be purchased separately.
While the Hasselblads are still a good deal more expensive than Pentax’s 645Z model, the offer makes the H5D-50c much more accessible to professional photographers, and indeed slightly cheaper than Leica’s S Typ 007 and much cheaper than the Phase One XF with the IQ350 back that contains the same sensor.
Hasselblad has made a habit of dramatic price reductions in recent years, including similar offers at the same time in 2014 and also in May 2012. The Swedish maker could be reacting to pressure from growing pixel counts in the full frame sector as well as trying to stimulate competition with its main rival Phase One. Either way, if you were mulling over a H5D-50c now might be a good time.
For more information see the Hasselblad website.
The festive season has come early for image quality obsessed photographers looking to step up to the ultimate in medium format capture.
In what is being described as ‘the camera promotion offer of the decade’ we have a new price tag for the award-winning H5D-50c camera. It is now available at just €12,500 (and with Wi-Fi at €12,900) – a discount of more than 40% on recommended retail prices.
This offer provides a unique window of opportunity for high-end professional photographers looking to build their businesses and provide their clients with imagery of the very highest order – at an utterly compelling purchase price. We have always said that bigger pixels are better. Now there has never been a better time to invest in world-beating Hasselblad medium format technology.
The ‘absolutely no compromise’ H5D-50c, which has just walked away with the ‘Best technical achievement in a medium format camera’ accolade at the prestigious Lucie Technical Awards in New York City, was the world’s first integrated 50MP medium format camera to use the groundbreaking CMOS sensor technology – enabling astonishing image clarity even in very low-light conditions.
This pioneering camera provides file sizes up to 154MB; ISO up to 6400, plus the widest range of shutter speeds from 34 minutes to 1/800 second.
The superbly engineered H5D-50c can handle even the highest contrast shooting situations thanks to its increased dynamic range of 14 f-stops – providing users with matchless detail and tonality in shadows and highlight areas.
The promotion is available for a limited time only so please contact your nearest dealer as soon as you can.
Please note that trade-in’s are not accepted with this promotion.
Prices exclude VAT.
Nov 30, 2017
Nov 16, 2017
Nov 16, 2017
Nov 3, 2017
|It's good to be at home by Nightcrawler12|
from Best photo of the week...
|Tiny tree by Kaappo|
This year, plenty of amazing cameras, lenses, accessories and other products came through our doors. As 2017 winds down, we're highlighting some of our standout products of the year. Check out the winners of the 2017 DPReview Awards!
Maybe you want better photos in low light. Maybe you're tired of digital zoom. Whatever the reason, if you're looking for a capable, beginner-friendly camera to grow and learn with, we've got you covered.
The Olympus 17mm F1.2 promises to open up new possibilities for Micro Four Thirds shooters seeking razor-thin depth-of-field and smooth, 'feathered' bokeh. Take a peek at our extensive sample gallery.
Are you a speed freak? Hungry to photograph anything that goes 'zoom'? Or perhaps you just want to get Sports Illustrated-level shots of your child's soccer game. Keep reading to find out which cameras we think are best for sports and action shooting.
Still yearning for an Aperture replacement? Here's a quick overview of RAW Power, a Raw image editor for iOS that pairs with the Mac application introduced in 2016. Take a look at some of its capabilities.
Video features have become an important factor to many photographers when choosing a new camera. Read on to find out which cameras we think are best for the videophile.
Tech lover Albert Lee was one of the first to pre-order the intriguing 16-camera module Light L16. Two months in, here's what he has to say about using this not-so-little computational camera.
The public art installation featured blurred portraits, ostensibly captured by the artist under that same underpass... except they weren't. They were actually portraits of comedians, pulled from the 2015 Edinburgh Fringe Festival program.
Edelkrone has upgraded its SliderOne with a SliderOne Pro and introduced a new generation of Wing and Wing Pro models, all while simultaneously improving the app that controls its entirely lineup.
People have waiting a long time for the Canon 85mm F1.4L IS lens, but how does it compare to Canon's 85mm F1.2L and Sigma's 85mm F1.4 Art? Phillip Pettit of Lensrentals took all three lenses for a spin to find out.
Affinity Photo for iPad, one of the first full-featured Raw editors designed specifically for tablet use, has been named Apple's Best iPad App of 2017. And what's more, it's currently 50% off!
VSCO Messages allows VSCO X subscribers and free users alike to share text, images, photo editing 'recipes', VSCO journal entries and more.
Flickr has revealed their top 25 photos of 2017, and there are some truly stunning shots in the mix.
Testing of the Canon G1 X Mark III is well underway, inside of the studio and out. We've just added it to our test scene comparison tool, where you can take a look at its performance side-by-side against peers like the Sony Cyber-shot RX100 V.
Whether it's a trip to the beach for some snorkeling or scrambling up a 10,000 ft volcano, the Olympus Tough TG-5 proved to be a great travel companion for Jeff. That's why it's his 2017 Gear of the Year.
Last year, the DJI Mavic Pro and the Phantom 4 Professional took top honors in our end of year buying guide. Read on to find out who it this year for beginners, consumers, prosumers, and professionals at a price tag less than $2,000.
Meyer Optik Goerlitz is resurrecting yet another classic lens. This time, the company has set its crowdfunding sights on the Primoplan 75mm F1.9, a lens originally manufactured in a run of just 2,000 back in the 1930s.
The folks at Kolari Vision—an infrared camera conversion company based in New Jersey—recently tore down a brand new Sony a7RIII, giving everybody a peek at the camera's much-improved weather sealing.
Resource Travel's Brandon Cunningham recently joined The Giving Lens for a 10-day adventure in India. A trip he won't soon forget, to a country that left him in "sensory and soul overload."
Meet the new Freefly Movi, a handheld gimbal stabilizer designed by cinema stabilization pros for use with the iPhone. Freefly is calling this little beast "the world's most portable, adaptable, and intuitive cinema robot."
Photography portfolio site PhotoShelter is adding their voice to the growing group of online companies that are speaking out in favor of net neutrality, and against the FCC's upcoming vote to kill it.
The Direct app would replace the current Inbox on the Instagram app, doing for Instagram what the Facebook Messenger app did for Facebook on mobile.
Qualcomm's latest high-end mobile chipset offers higher frame rates and a wider color gamut, among other important camera improvements you can expect to see in next year's flagship smartphones.
Photographer Josselin Cornou recently got trapped in a blizzard in the Snowy Mountains of Australia with his Fujifilm GFX 50S and new Tamron 15-30mm F2.8 lens. Find out how they held up to 110km/h winds and -15°C temperatures.
While film nostalgia reaches an all-time high, Seattle-based pro photographer Sofi Lee is turning back to 'digicams' made between 2008 and 2011.
The fixed prime lens camera market may be a bit niche, but it's here that you'll find some of the best cameras you can buy. Sensors ranging from APS-C to full-frame are designed to match their lenses, which cover ranges from 28-75mm equivalent, so image quality is top-notch.
With a capacity of 512GB, Samsung's new UFS chips take built-in storage on smartphones to desktop-PC levels. Will this eliminate the need for microSD slots?
Photographer Josh Rossi decided to go big for this year's Christmas card, so he recreated the Star Wars: The Last Jedi poster using himself, his wife, and their two kids.
In response to a NY Times article about how some traffickers were using Instagram as part of the illicit animal trade, Instagram has added a content advisory screen that pops up to warn users any time they search for hashtags "associated with harmful behavior to animals."
Kodak is expanding its instant photography lineup today with the release of the Kodak Mini Shot Instant 10MP camera. A tiny little digital camera that spits out either 2.1 x 3.4-inch or 2.1 x 2.1-inch prints.