Today also sees the announcement of the addition to Olympus's range of 'tough' cameras; the Stylus 770 SW (Mju 700 SW). Built to carry on after most photographers have run for shelter, the 770 is waterproof to 10m (33ft), shockproof* enough to withstand a fall of 1.5m (4.9ft) and happy in temperatures as low as -10ºC (14ºF). If you are in the habit of dropping cinderblocks on your cameras, the news that the 770 will withstand loads of up to 100kg (220lb) will come as a relief.
* according to MIL standards
Keeps going where others stop
Toughness and style: The Olympus µ [mju:] 770 SW
London, 25 January 2007 – A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking µ [mju:] 770 SW accepts no limits: it’s shockproof* against falls of up to 1.5m, waterproof to 10m depth, as well as being able to withstand temperatures as low as -10 degrees Celsius. Believe it or not, this Olympus µ [mju:] is even crushproof – withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life, like forgetting to remove it from a pocket before sitting down – not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless possibilities of tough photography with the chic and extremely durable µ [mju:] 770 SW, available in three colours: Dark Blue, Titanium Grey, Mocca Brown.
The 7.1 Megapixel µ [mju:] 770 SW gives users a sense of freedom never before seen in a camera of this class. Its eye-catching, metal body is waterproof to 10m, shockproof* against falls from up to 1.5m, and freezeproof to -10 degrees Celsius – all without the need for an extra case. This head-turner is even crushproof and it will withstand loads of 100kg. Its extraordinary toughness lets it go much further than conventional cameras and is sure to be appreciated by every active photographer. Whether trekking over tough terrain on a mountain bike or diving deep below the sea’s surface, pictures can be taken with complete freedom and ease. Further flexibility is given by the 3x zoom lens (38-114mm on a 35mm camera, 1:3.5-5.0), which employs a special inner-folded light path design, so that no parts protrude and risk getting bumped or broken. With the tough Olympus µ [mju:] 770 SW, the photographer is free to focus on the shot and not worry about the camera.
Do more with less light
Because BrightCapture Technology increases light sensitivity for shooting and dramatically boosts contrasts on the 6.4cm HyperCrystal LCD, better photo results are achieved in low light situations. BrightCapture Technology is used in several scene modes (including Candle and Available Light) making it easier to frame and capture atmospheric shots with less need for the flash. And to protect against unwanted blur, high ISO levels (up to 1600) are available to allow the use of faster shutter speeds, while retaining the necessary image brightness. And a built-in one-touch light provides added support, making it possible to find subjects in dark situations – such as when exploring a hidden reef under water.
So solid, yet so simple
The µ [mju:] 770 SW isn’t only designed to withstand the bumps and thumps of everyday life, beautifully simple handling makes picture-taking a breeze in practically any situation. With scene modes for 25 various shooting conditions – including four underwater modes – it’s no problem to find the perfect setting on land or beneath the waves. The intuitive user interface is refreshingly easy to use and available in 25 different languages. And with internal memory plus an xD-Picture Card slot, there’s always room to expand storage for additional pictures or video. To go even deeper, the optional underwater case PT-035 will be available – allowing photographers to explore the fascinating world underwater up to 40m.
The Olympus µ [mju:] 770 SW goes anywhere you do. This elegant water, shock*, freeze and crush proof camera will hit the shelves in March 2007 at a price of £300.
The Olympus µ [mju:] 770 SW main features:
• Waterproof to 10m
• Shockproof* (equivalent to falls from 1.5m)
• Crush proof against loads of up to 100kg
• Freezeproof to -10°C
• 7.1 Megapixels
• Metal body in three colours: Dark Blue, Titanium Grey, Mocca Brown
• BrightCapture Technology for better low light photography – even for underwater scene modes
• 6.4cm/2.5” HyperCrystal LCD with 230,000 pixels
• 3x optical zoom 38-114mm (equiv. on a 35mm camera) 1:3.5-5.0, with optical folded light path and water repellent lens coating
• One-touch light
• 25 scene modes including 4 underwater modes
• On-screen water pressure gauge
• Movie function with sound
• Internal memory plus xD-Picture Card slot
• 25 languages on board
• Supplied with Olympus Master Software and LI-42B plus charger
• Underwater case PT-035 (waterproof to 40m) will be available
* according to MIL standards
1/2.3" Type CCD
|Image sizes|| 3072 x 2304
2560 x 1920
2304 x 1728
2048 x 1536
1600 x 1200
1280 x 960
1024 x 768
640 x 480
|Movie clips|| 640 x 480 15fps
320 x 240 15fps
160 x 120 15fps
Still: JPEG (EXIF 2.2)
|Lens|| 6.7-20.1 mm (38-114 35 mm equiv) 3x optical zoom
|Digital zoom||Up to 5x|
|Focus|| TTL iESP auto focus with contrast detection|
|AF area modes|| iESP multi-pattern AF
|Focus distance|| 0.5m-∞ (standard wide)
0.2m-∞ (macro wide), 0.3m-∞ (macro tele)
7cm closest focus (super macro)
|Metering|| ESP multi-pattern
|ISO sensitivity|| Auto ISO
|Shutter speed||1/2-1/2000 sec|
ISO boost shake reduction
|Scene modes|| Portrait
Landscape with Portrait
Night scene with portrait
Available Light Portrait
Shoot & Select 1
Shoot & Select 2
Beach and Snow
Underwater Wide 1
Underwater Wide 2
|Continuous shooting|| 1.1fps up to capacity of card
3.5fps up to 12 frames (3MP)
|Image parameters|| Black & White
|Flash|| Built in
Working range up to 3.8m
|LCD monitor|| 2.5" HyperCrystal TFT LCD
|Connectivity|| Combined USB & AV output|
|Print compliance|| DPOF
|Storage|| xD Picture Card|
|Power|| Lithium-Ion cell|
|Weight (no batt)||155g (5.5 oz)|
|Dimensions||91.8 x 59.2 x 20.6 mm (3.6 x 2.3 x 0.8 in)|
Jan 13, 2010
Jan 7, 2010
Jan 7, 2010
Jan 7, 2010
|Waffles with fruits by Coolinarka|
from Food photography (desserts)
|Vestrahorn Frozen Reflection by Will B Milner|
from Ice cold
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