Back in January 2013, Lomography announced that it would be releasing a color negative film called Lomochrome Purple, which was based on Kodak's Aerochrome. With that film, photographers could capture images with shifted colors skewed towards the presence of purple. Today the company has made a follow-up announcement, introducing the upcoming Lomochrome Turquoise XR 100-400.

Similar to Lomochrome Purple, the newest version will shift colors toward various shades of blue rather than purple. Warm colors, says Lomography, will be transformed into differing blue tones that range from aqua to cobalt, while greens shift to darker emerald shades and "a crystal clear sea" will become golden.

Lomography has followed consistently along the foundation it laid with Purple, saying its latest emulsion likewise develops in C-41 and is available in 35mm and 120 formats. The first production run is being funded through pre-orders, which means buyers will be seeing a generous wait time, as delivery is slated for April 2015.

Pre-orders are limited to 5,000 rolls sold in various bundled amounts. One can pre-order the Turquoise 35mm in a 5-pack minimum ($59.50 USD), for example, or 20-pack maximum ($202.30 USD), with both 10-pack and 15-pack options also being available. The same goes for the Turquoise 120, which is priced the same; individual rolls can't be pre-ordered. The delivery date is only an estimate, and is subject to change.