September 2009 [Announcement + 13 months]
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September 2009 [Announcement + 13 months]


We all wanted an E-P1, until Panasonic arrived to show us this: The DMC-GF1

Just over a year on from the announcement of the Micro Four Thirds system, Panasonic unveiled its third mirrorless camera: the DMC-GF1. Or "The world's smallest and lightest digital interchangeable lens system camera with a built-in flash" as they snappily put it at the time.

I've lost count of how many camera journalists I've met who said they own or owned a GF1: it was exactly the small body, big image quality, plenty of control camera we'd all been waiting for. Except Panasonic thought they'd made a camera for upgraders, so spent the next couple of years taking the buttons away to make it easier to use. Still, we eventually got a spiritual successor in the DMC-GX1.