September 2008 [Announcement + 6 weeks]
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September 2008 [Announcement + 6 weeks]


Sure, it's much smaller that the real PEN would be and looks nothing like the final design, but as a placeholder to say 'we're doing this too,' it was a powerful one.

I remember hearing that Olympus was going to unveil a mockup of it first Micro Four Thirds camera as soon as I arrived at the Photokina trade show, straight from the G1 launch. I raced over to the Olympus stand and begged, harassed and cajoled our press contact to let me get a shot of it without a glass case covering it.

It would be another nine months before a real product, the Olympus PEN E-P1, was 'ready.'