September 2008 [Announcement + 6 weeks]
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September 2008 [Announcement + 6 weeks]

The Panasonic Lumix DMC-G1 did everything it could to downplay how radical it was. It looked a bit like a Canon Rebel XSi / 450D that had shrunk in the wash but, more significantly, it also operated a lot like an existing DSLR. Critically though, it worked in live view as well as through the viewfinder. Or, more to the point, it worked identically, regardless of whether you used the viewfinder or the rear screen.

Panasonic had clearly been working on the camera for a long time: I'm not sure I can think of another 'version 1' product that's worked so well from the word go. And yet 10 days later Olympus managed to upstage the G1. With a block of wood.