PMA 2004: Lexar has today announced its 8GB Professional Series CompactFlash card, the highest capacity memory card available in the world today. In addition to delivering extraordinary capacity in a matchbook-sized memory card, Lexars new 8GB CompactFlash card delivers a 40X speed-rating, signifying a minimum sustained write speed capability of 6MB/s. The new 8GB CompactFlash cards will be available at many photo specialty stores in May of this year. Pricing for the 8GB card will be released at time of shipment.
Press Release:
Lexar Media Announces Worlds Highest Capacity Memory Card with
8GB CompactFlash
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Lexar Doubles the Highest Capacity of CompactFlash, Allowing Professional Photographers to Shoot and Store Over 1,000 High-Resolution RAW Image Files on One Memory Card
Las Vegas, February 12, 2004 (PMA Booth H100)-- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced its 8GB Professional Series CompactFlash card, the highest capacity memory card available in the world today. In addition to delivering extraordinary capacity in a matchbook-sized memory card, Lexars new 8GB CompactFlash card delivers a 40X speed-rating, signifying a minimum sustained write speed capability of 6MB/s. By maintaining a close alignment with manufacturers who offer high-end digital cameras that create high-resolution files - which can be over 8MB each, Lexars new 8GB memory card meets the needs of professional photographers who require capacity, speed and reliability - in an easy-to-handle removable media format.
Sports photographers, photojournalists and adventure photographers often lack the time and ability to change memory cards, as doing so might mean missing the action or actually putting themselves in physical danger, said John Omvik, Director of Professional Products Marketing, Lexar Media. 8 gigabytes of space allows these photographers to shoot continuously, even in remote, extreme or hectic situations, where it is difficult to change memory cards.
Just as new digital SLR cameras come to market with both larger image sensors and capability of faster throughput to storage devices, Lexars new 40X 8 gigabyte card is perfectly timed for todays shooting demands, said Denis Reggie, renowned wedding photojournalism pioneer. With this new card, I can quickly and reliably store one thousand or more full-resolution RAW images -- and thats welcome news for me and many other pro photographers who dont want to miss key moments while changing cards.
In addition to delivering the worlds highest memory card capacity, Lexars new 8GB CompactFlash cards deliver high-speed performance, and incorporate Lexars new Write Acceleration (WA) technology to provide increased in-camera speed performance in high-resolution CF cameras on the market. The new Write Acceleration includes optimized firmware to reduce overhead associated with transferring data, and provides a larger controller buffer to accommodate transferring up to 32 sectors of data in one command, in cameras supporting this feature. Lexar Medias 8GB CF cards will also include a free copy of the companys award-winning Image Rescue 2.0ä image recovery software.
Like Lexars 4GB CompactFlash card, the 8GB card is CompactFlash Type II and requires the host camera to support the FAT 32 file system.
The new 8GB CompactFlash cards will be available at many photo specialty
stores in May of this year. The cards include a lifetime warranty, unlimited
access to Lexar Medias dedicated technical support team for professional
photographers, and a free trial version of Photo Mechanicä image
management software. Pricing for the 8GB card will be released at time
of shipment.
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