Canon has introduced the PowerShot A480 digital compact camera, replacing PowerShot A470 with a more compact body and easier operation. Twenty five percent smaller than its predecessor, the A480 includes a new simplified button layout for ease of use. This entry-level compact houses a 10MP sensor, 2.5" LCD, Canon's DIGIC III processor and includes features such as Motion detection and Face Detection.
Fun, pocket-sized and totally intuitive:
the new PowerShot A480
Amstelveen, The Netherlands, 15 January 2009: Canon today replaces its popular PowerShot A470 with a new 10.0 Megapixel model: the extra-compact, affordable PowerShot A480. Redesigned for even more intuitive operation, the PowerShot A480 offers a new build and design that is 25% smaller than that of its predecessor – in a choice of silver, red, blue or black. Flexible framing of shots is made easy by a 3.3x Canon optical zoom, while Canon’s DIGIC III processor delivers high image quality, superb colour reproduction, Face Detection Technology and Motion Detection Technology.
Designed to be easy
Every aspect of the PowerShot A480 has been redesigned with one thing in mind: ease of use. Thanks to a new, simplified button layout – with dedicated buttons for zoom, mode and playback and an improved User Interface, it’s as easy to operate as it is to carry. Compact proportions make the PowerShot A480 an ideal ‘take-anywhere’ camera, perfect for capturing spontaneous snapshots.
Generous Megapixels and flexible zoom
The PowerShot A480 uses a 10.0 Megapixel sensor to capture every scene in vivid detail, ready for printing at sizes as large as A3+. This is complemented by a 3.3x optical zoom, which provides the flexibility to frame everyday shots to perfection.
Canon know-how for great shots made easy
At the heart of the PowerShot A480 is Canon’s DIGIC III image processor. As well as ensuring exceptional image quality – with ultra-low noise levels and outstanding colour reproduction – DIGIC III drives the rapid response times, and Canon’s own Face Detection Technology. Designed to make great people shots easier than ever, Face Detection Technology detects up to nine faces in a scene and adjusts focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones.
To keep shots looking sharp, Motion Detection Technology uses changes in scene information to identify subject motion and camera-shake. ISO is then optimised for minimum blur and maximum image quality.
Ready for any occasion
A range of 15 preset shooting modes allows any user to instantly get the correct settings for common scenes. Options include dedicated Kids & Pets, Sunset, and Indoor modes. It’s also equally easy to shoot spontaneous 30fps video clips, ready for upload to the internet or sharing via the bright 2.5” LCD screen. Plus, because the PowerShot A480 is powered by AA batteries, users can enjoy a convenient, readily available source of power.
“Whether you’re 7 years old or 70, the PowerShot A480 offers a great-value way to discover the fun of taking pictures,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This camera brings Canon’s unrivalled image quality to its widest audience yet.”
Features at a glance:
- Compact, lightweight 10.0 Megapixel camera in four colour variations (silver, red, blue or black)*
- Canon 3.3x optical zoom
- Easy to use, with simple button layout and intuitive user interface
- 2.5” LCD with Image Inspection Tool for focus checking
- People shots made easy with Face Detection AF/AE/FE/WB and
- Red-Eye Correction in both shooting and playback
- DIGIC III processing delivers high-quality images and intelligent technologies
- Combats blur with Motion Detection Technology
- Smooth, 30fps VGA movies with Long Play mode
- 15 shooting modes
- Safety FE avoids blow-out when the flash is used
- Powered by AA batteries
*Some colours may not be available in some regions.
1/2.3 " Type CCD
|Image Processor||DIGIC III with iSAPS technology|
|Image sizes|| 3648 x 2736
2816 x 2112
2272 x 1704
1600 x 1200
640 x 480
3648 x 2048
320 x 240
|Movie clips|| 640 x 480 @ 20fps
320 x 240 @ 30fps
|File formats|| JPEG (EXIF 2.2)
AVI [Motion JPEG compression]
WAVE audio (mono)
|Lens|| 3.3x optical zoom
37 – 122mm (35mm equivalent)
6.6 - 21.6 mm
f/3.0 - f/5.8
|Digital zoom||Up to 4x|
|AF area modes|| AiAF (Face Detection/5-point)
1-point AF (fixed centre or Face Select and Track)
|AF assist lamp||Yes|
|Closest focus distance||1cm from front of lens (Super Macro mode)|
|Metering|| Evaluative (linked to Face Detection AF frame)
|ISO sensitivity||AUTO, High ISO Auto (incorporating Motion Detection Technology), 80, 100, 200, 400, 800, 1600|
|Exposure compensation||+/- 2 EV in 1/3 stop increments|
|Shutter speed|| 1/60 - 1/2000 sec (factory default)
15 - 1/2000 sec (total range - varies by shooting mode)
|Aperture||f/3.0 - f/5.8|
|Scene modes||Auto, P, Special Scene (Portrait, Night Snapshot, Kids & Pets, Indoor, Sunset, Foliage, Snow, Beach, Fireworks, Aquarium, Long Shutter, Super Macro), Movie|
|White balance||Auto (including Face Detection WB), Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom
|Self timer||2 or 10 sec, custom|
|Continuous shooting||Approx. 0.8 shots/sec (until the memory card is full)|
|Image parameters||My Colors (My Colors Off, Vivid, Neutral, Sepia, Black & White, Custom Color (limited))|
|Flash|| Auto, Manual Flash On / Off, Slow sync, red eye reduction
Range: 30cm - 3.0m (wide), 2.0m (tele)
|LCD monitor|| 2.5” TFT
approx. 115,000 dots
|Connectivity|| USB (Mini-B, MTP, PTP)
AV out (PAL/NTSC))
|Print compliance|| EXIF Print
|Storage|| SD, SDHC, MMC, MMCplus, HC MMCplus.
32MB memory card supplied
|Power|| 2x Size-AA Alkaline or NiMH Batteries (Alkalines supplied)
Optional, AC Adapter Kit ACK800
|Weight (no batt)||140 g|
|Dimensions||92 x 62 x 31 mm
Jan 13, 2012
Jan 10, 2012
Jan 9, 2012
Dec 23, 2011
|I see you by Phocal|
from Animal eye reflection
|Apocalyptic Sunset by Impact Photo|
from A wheel good photo!
|AU4_6418_BB-35 by DaveInHouston|
Wiral LITE is an affordable, easy-to-use cable cam system that can do things a portable slider simply can't do, and go places no slider would dare go.
Not happy with the recent demise of Lightroom as a stand-alone, subscription free service? Macphun's got your back... or they will in 2018.
Once connected to a PC, Mac, tablet or smartphone, Pholio automatically searches through the device storage and backs up all images and videos—complete with auto-tagging and intelligent search capabilities.
The 360 Round uses eight horizontally positioned camera pairs and one upward-pointing single lens to capture and livestream panoramic 4K 3D content.
Introduced just three years ago, the Samsung NX1 was both a technological tour-de-force and a great camera to use, earning one of the highest scores we've ever awarded and winning our 2015 Innovation Award. But its short-lived run in the photo world leaves us wondering what could have been.
The Fujifilm X-E3 is styled like a classic rangefinder, but features a built-in touchscreen, AF joystick, and electronic viewfinder – truly an old school meets new type of camera. Lay some eyes on our sample gallery to see how it performs in the real world.
Like it or not, Adobe is embracing a cloud-centric, AI-rich future with the introduction of Lightroom CC. And that's a great thing, though you may not see it now, argues Rishi Sanyal.
The announcement of a more cloud-integrated Lightroom product sees the death of the company's standalone version. This need to make payments in perpetuity (whether you choose Lightroom Classic or CC), chips away at the idea that your Lightroom library is a long-term solution, argues Richard Butler.
The XPro-C 2.4GHz wireless flash trigger that Godox released for Canon users last month now has a Nikon equivalent—the aptly named XPro-N. Sony, Fujifilm and MFT versions are in the works.
In the aftermath of hurricanes Harvey, Irma and Maria, camera and lens maker Sigma is extending its standard product warranty to cover damage caused by these three natural disasters.
The F4 Plus can can capture 360° stills, videos and broadcast livestream footage at 8K resolution... that's 7680 x 3840 pixels!
Lightroom is hogging the spotlight at Adobe MAX, but Photoshop CC got some substantial improvements as well. Find out what's new in the latest version of Photoshop CC.
The aptly-named 'Nude' app automatically detects NSFW images on your iPhone, moves them to a protected vault and deletes the original files in the camera roll and on iCloud.
The Zeiss Milvus family of manual-focus full-frame lenses just gained a new member. Meet the Zeiss Milvus 24mm F1.4: a fast, rugged new lens designed primarily for landscape and architecture photography.
Lightroom has built a brand new Lightroom CC from the ground up to be faster, easier to use, and cloud-based. The application formerly known as Lightroom CC will continue to exist, and will go by "Lightroom Classic CC."
Google Research did a deep dive on the Pixel 2 smartphone's background-blurring portrait mode that uses neural networking and dual-pixel technology instead of a dual-camera setup.
With the arrival of the PowerShot G1 X III, there are now seven Canon cameras built around the 24MP Dual Pixel sensor and Digic 7 processor. We take a look at the differences and what might prompt you to choose one over the others.
Meet the HP ZBook x2. The so-called 'world's most powerful and first detachable PC workstation,' it was built with creative professionals in mind, and is being debuted at Adobe MAX.
PDN sat down with Ahmed Fakhr, director of photography at RollingStone.com, to talk about how the famed publication is adapting to the changing photo and video needs of the modern era and how he 'evaluates the skills of potential contributors.'
Kudos to Canon. Earlier today, the camera giant announced that it had produced its 90 millionth EOS camera and 130 millionth EF-series lens.
The ROV Slider is a portable, motorized slider that promises to bring 'beautiful cinematic video and time-lapse' shooting to anybody with a smartphone, GoPro or DSLR that weighs less than 5lbs.
The new Surface Book 2 laptops come with Intel's 8th generation quad-core processors and NVIDIA GeForce GTX 1050 and 1060 GPUs. In other words: they pack a serious punch.
Leica is resurrecting a portrait lens from the 1930s: the Thambar-M 1:2.2/90. This lens features just 4 lens elements, and was famous for its spherical aberration that creates extremely soft images.
Google's Visual Core is an Image Signal Processor designed to power and accelerate HDR+ processing and other imaging tasks in the new Pixel 2 devices (and beyond).
The Google Pixel's camera is among the best we've reviewed, and its successor has already been hailed as class-leading. With expectations set high, the Pixel 2 has nonetheless left a very good first impression on us as we shot some initial sample images.
Leica is one of the oldest names in photography, and has long been one of the most prestigious. Recently, we had the opportunity to visit Wetzlar, to see for ourselves how Leica's lenses are put together.
Canon went and put an APS-C sensor in a G series compact. The result is a mighty tempting camera for travel.
Google Photos is adding a few pet-friendly features that will make it easier to find photos of your favorite pooch. Now, you can organize your pet photos by facial recognition, and you can even search your library by breed.
Colorful tripod maker MeFOTO has launched a new tripod... and a whole new brand name. Meet the GlobeTrotter travel video tripod, the first product to be released under the MeVIDEO brand.
If you own a Moto Z, you'll soon be able to attach a Polaroid instant printer to it. Check out the unreleased Moto Mod, which was leaked earlier today.