Pre-CES 2011: Fujifilm has announced the addition of the FinePix AV200, AV250 and AX350 to its A series of budget compact cameras. The 16Mp AV200, AV250 and 14Mp AX350 share near-identical features including 2.7" LCDs, 720p HD recording and AF tracking. The AX350 offers a slightly longer 5x zoom range compared to the AV250 and AV200's 3x, starting at 33mm and 32mm equiv. respectively.

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New ‘A’ series of cameras are on this year’s hot listadline

New ‘A’ series of cameras are on this year’s hot list

Following the huge success of the 2010 range of FinePix ‘A’ series cameras, Fujifilm is pleased to introduce three new additions for 2011. The FinePix AV200, AV250 and AX350 all combine a good all-round feature-set with affordability, and are perfect for beginners who want a simple point and shoot digital camera.

The new ‘A’ series compacts differ only in their zoom and resolution capabilities. The 14 megapixel AV200 and the 16 megapixel AV250 both boast a 3x Fujinon zoom and the 16 megapixel AX350 features a versatile Fujinon 5x zoom lens. You can rest assured that whichever model you choose, the excellent resolution sensors and top quality Fujinon optics combine with the high sensitivity settings (to ISO 3200) to deliver sharp, clear images whatever the shooting conditions. All models feature Fuji’s Digital Image Stabilisation technology to compensate for image blur caused by hand shake or subject movement, and ensure you always get a great picture.

Shoot and share
All the new ‘A’ series compacts capture stunning 1080p HD photos and 720p movies, allowing you to show off your impressive pictures and videos to your family and friends on any HD ready television* (or home PC).

Intuitive features
All of these models come with Scene Recognition Auto mode, which intelligently detects your scene type and shooting conditions, and is able to optimise the camera’s focus, exposure and white balance to achieve perfect results. So whether you’re photographing your beautiful garden or the kids on the beach, you will get flawless photos at the press of a button. Or if you prefer you can choose one of 21 pre-programmed scene modes for extra control. What’s more this season’s ‘A’ series digital cameras also benefit from Single and Tracking Auto Focus modes to ensure crisp, clear photos, every time.

Can’t find what you’re looking for?
If you have ever struggled to find the photo you are looking for on your camera, then this will be your saving grace.  All FinePix cameras benefit from a Picture Search feature which allows you to find all images taken in a particular scene mode (e.g. Portraits and Landscapes) ensuring that it is much faster to navigate through the photos on your camera to find the one you are after.                              

Get creative
Use the Motion Panorama Mode to take impressive snaps of your favourite places and fill your walls with pictures your family and friends will admire. This mode allows you to stitch three photos together to create one stunning panoramic image, perfect for wide landscapes, tall buildings or large groups of people.

Face Detection and automatic red-eye removal
Great group photos can be challenging to get right when you are trying to make sure everyone looks good. Fujifilm’s Face Detection feature takes the hard work out of it, by ensuring that the camera settings are optimised for focus and red-eye removal, on all faces detected.

Key features on the A series’ models:

  • 14 or 16 megapixels
  • 3x or 5x Fujinon zoom lens
  • Digital Image Stabilization
  • Lightweight design
  • Single and Tracking Auto Focus with SR Auto and movie mode
  • Motion Panorama mode
  • ISO sensitivity 1600 at full resolution and up to ISO 3200 with 3MP
  • Full HD photos and 720p HD movie capture (16 : 9 stills)
  • Scene Recognition Auto (SR AUTO)
  • Face Detection technology with auto red-eye removal
  • Picture Search – by Face, by Scene, and by Date
  • Easy to use with intuitive GU
  • AA battery operated

*To connect to an HD-ready TV, you will need a HD Player (HDP-L1) (sold separately)

FinePix AX350, AV250, AV200 specifications

  FinePix AX350 FinePix AV250 FinePix AV200

• 1/2.3 " Type CCD
• 16.0 million effective pixels

• 1/2.3 " Type CCD
• 14.0 million effective pixels
Movie clips

• 1280 x 720pixels @ 30fps
• 640 x 480pixels @ 30fps
• 320 x 240 pixels @ 30fps

File formats • Still image : JPEG (Exif Ver. 2.3 )
• Movie : AVI (Motion JPEG )

• Fujinon 5x Optical zoom lens
• F3.3 - F5.9
• f=5.9mm – 29.5mm
• 33 - 165 mm equiv.

• Fujinon 3x Optical zoom lens
• F2.9- F5.2
• f=5.7mm – 17.1mm
• 32 - 96 mm equiv.
Image stabilization No

Auto Focus

AF area modes • Cente
• Area
• Multi
• Tracking AF
Metering TTL 256-zones metering
ISO sensitivity

• Auto
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
• ISO 3200 (at 3M)


F3.3- F8.0 (Wide)
F5.9- F14.4 (Tele)

F2.9- F8.8 (Wide)
F5.2- F16 (Tele)
Modes • Programmed AE
• SR Auto
• Movie
White balance

• Automatic scene recognition
• Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)

Self timer Approx. 10 sec./ 2 sec. delay
Continuous shooting • Top-3 (1.1 fps) • Top-3 (1.2 fps)
Flash • Auto flash (i-Flash)
LCD monitor

• 2.7-inch
• approx. 230,0000 pixels
• TFT colors LCD monitor

Digital input/output • USB 2.0 High Speed
Video output

NTSC / PAL selectable

Storage • SD / SDHC memory card
Power 2 x AA alkaline batteries (included)
Number of frames Alkaline : approx.180
NiMH : approx.480
Weight (no batt) Approx. 119g / 4.2 oz
Weight (inc. batt & card) Approx. 168g / 5.9 oz
Dimensions 93 (W) x 60(H) x 28(D) mm
3.6 (W) x 2.4 (H) x 1.1(D) in.
Included accesories • 2 x AA type alkaline batteries
• USB cable
• Hand strap
• Owner's manual
Optional accesories • AV cable AV-C1
• HD Player HDP-L1

Additional images