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The Tamron 50-400mm F4.5-6.3 Di III VC VXD boasts an impressive zoom range in a relatively compact package. How does it perform? We took a look.
If it feels like we've been writing a lot about Sony recently, you haven't been imagining things: we've been writing about its products and technologies quite a bit. But there's a good reason for that – the company has simply given us a lot to write about.
A period of intense, sustained activity, set against a backdrop of relative inactivity from its competitors has seen Sony receive probably more coverage than any other brand.
Ever since it bought Konica Minolta's camera business, Sony has been trying to find a foothold in a market sector that's historically been dominated by two camera makers. Its first attempts were to crowd-out the shelves with 'me-too' SLRs. Actually, that's not quite fair, the a350 was pretty innovative, in its own way. But despite offering lots of models often at low prices, this didn't yield the desired results.
|Sony's attempts at innovation don't start with the RX and a7 cameras, but the relentless pace of its updates are a relatively recent trend.|
But Sony's more recent moves, particularly the embrace of full-frame mirrorless and 1" sensor compacts, along with numerous additional features arriving in the realms of video, sensor technology and autofocus, have included some significant steps forward for the industry. And ones that are relevant for a broad range of photographers.
This has left us with a lot of technology and features to write about. Sometimes this comes in the form of a standalone tech article, other times in the reviews themselves, as we try to explain the real-world benefits and shortcomings we've encountered while using them.
Of course we've seen this before: periods of innovation from various manufacturers as the industry grows and changes. The introduction of the first mirrorless camera by Panasonic, for example, or its subsequent improvements in video (we often joke that the launch of a GH series camera means we all have to learn more about film-making). Fujifilm was the first to offer on-sensor phase detection and, while divisive, its X-Trans color filter array and DR Modes have given us plenty to talk about.
|Mirrorless cameras, as pioneered by Panasonic and Olympus have been the area with most innovation in recent years. Again, this has meant we've written about them a lot, as the technology has improved.|
What's unique, though, is the continued drive, this sustained flood of products and of new technologies that Sony has recently been responsible for. And, more starkly, this has come at a time when the industry's largest two companies have been comparatively quiet. Over the past four years, Sony has released around 60% more new high end (>$1000) models than any of its rivals.
This has come at a time when the industry's largest two companies have been comparatively quiet
This has meant that we write a lot about Sony right now. Not because it's Sony, specifically, but because they're the company doing so much of the running at the moment. And of course, our coverage isn't always positive. Our job is to cover technology and innovations regardless of how well they perform, so in addition to being impressed by the capabilities of DRAM-backed Stacked CMOS sensors, we've also written about banding, striping, and work that still needs to be done on the menu systems.
Sony isn't the only brand innovating, of course. We continue to be impressed by Canon's Dual Pixel AF design, particularly in terms of the benefits it brings for video shooting, and Nikon launched the D850, arguably the best DSLR the world has seen. But neither brand is delivering the constant innovation that currently sets Sony apart right now.
This is to be expected: the dominant players in the industry will be keen not to change an apparently winning formula, while the insurgent newcomer needs to offer something suitably different to entice people away from the tried and tested 'safe' choice.
|Canon didn't achieve its market dominance by chance. Cameras such as the EOS 5D and EOS 300D/Digital Rebel offered something none of its rivals did.|
Looking back, we've been here before. Canon didn't achieve its recent market dominance solely by chance: a combination of investment in CMOS technology and aggressive pricing of its mass-market DSLRs played a big role. This combination gave it several years in which its cameras had a distinct edge over most rivals.
Similarly, Nikon made great strides forward around the time of the D3 and D300. These two cameras brought hugely improved autofocus as well as a move to CMOS sensors which greatly increased low light performance (and dynamic range, in subsequent iterations).
|The Fujifilm S3 Pro was the first DSLR to offer live view. It could be argued that we failed to recognize its significance at the time.|
The long-expected thinning-out of the camera industry hasn't yet happened: there are still plenty of players in the market. The thing that's changed is that they're all competing for a slice of a much smaller pie than they were, just a few years ago. This is likely to mean more brands trying the aggressive, fast-iteration, constant innovation approach that Sony (and, to a lesser degree, Fujifilm) is taking. It's also unlikely that Sony can continue at this rate indefinitely: there's every chance that its strategy is to capitalize on being first mover by staking out as much territory as it can before everyone else responds.
Manufacturers are all competing for a slice of a much smaller pie
As the remaining camera brands fight for recognition and search for tech and features to distinguish themselves, we should have plenty more to write about. Especially if, as all the rumors suggest, Canon, Nikon or both end up introducing high-end mirrorless cameras in the next twelve months. After all, despite being well-entrenched in the DSLR market, they'll both be relative newcomers to serious mirrorless, so may feel the need to be more innovative than we've seen in a while.
Busy times, then. And we will cover these with the same vigor and enthusiasm we try to show for every innovative launch. Regardless of which name is on the front of the product.
What’s the best camera for around $2000? These capable cameras should be solid and well-built, have both speed and focus for capturing fast action and offer professional-level image quality. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing around $2000 and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
If you're looking for the perfect drone for yourself, or to gift someone special, we've gone through all of the options and selected our favorites.
Most modern cameras will shoot video to one degree or another, but these are the ones we’d look at if you plan to shoot some video alongside your photos. We’ve chosen cameras that can take great photos and make it easy to get great looking video, rather than being the ones you’d choose as a committed videographer.
Although a lot of people only upload images to Instagram from their smartphones, the app is much more than just a mobile photography platform. In this guide we've chosen a selection of cameras that make it easy to shoot compelling lifestyle images, ideal for sharing on social media.
|Tree swallow babies by kk2011|
from A Big Year - Birds 2022
|Lumière croisée by AM91210|
from My Best Photo of the Fortnight
|Reina by Great Bustard|
from in the style of a Large Format Portrait
Photographer Douglas Kirkland, known for his portraits of icons including Marilyn Monroe and Andy Warhol, passed away on Sunday at age 88.
An FPV drone video gives viewers behind-the-scenes access through Chicago's iconic Wrigley Field.
Xiaomi has announced a pair of 12T-series smartphones, including the 200MP 12T Pro. It's Xiaomi's first 200MP smartphone.
Neither company has specified camera announcements during the events, but their dates align with rumored a7R V and OM-5 camera launch dates for Sony and OMDS, respectively.
Copy That for Mac features integrated checksum verification, detailed reporting, presets, thumbnail support, file renaming and automated error detection.
The winners and finalists have been announced for the Siena Drone Photo Awards. We've rounded them up into a photo gallery for your viewing pleasure.
The $150 lens is fully manual and is available for Canon EOS-M, Fujifilm X, Micro Four Thirds and Sony E-mount camera systems.
The Lumix S family of full-frame primes keeps growing. The 18mm F1.8 is the newest member of Panasonic's lens lineup. Check our our sample gallery to see what it's capable of.
Peep some pixels from the hefty 100 megapixel files created by the new Hasselblad X2D 100C, as we prepare our DPReview TV review of the camera.
About 95% of Earth's oceans haven't been observed. Researchers at MIT have built a battery-free, wireless underwater camera that may help scientists explore more of the oceans.
Drone manufacturer DJI has moved its staff into an innovative and masterfully-designed new building in Shenzhen, China. Here is a first look.
We (metaphorically) sat down with Brandon Faith of Baggen Photos to ask him a few questions about what it's like to photograph motorsports events with his Crown Graphic large format camera.
Sony's new 320GB and 640GB 'Tough' CFexpress Type A cards are due out next month and while the 640GB card will offer the most storage of any Type A card to date, it doesn't come cheap.
Adobe's Photoshop and Premiere Elements apps make editing photos and videos easy for users of all skill levels. The latest versions add more editing tools, more AI features and improved performance.
The Sony FX30 is an explicitly video-focused camera, but could its technology herald a refresh of the company's APS-C stills line-up? We have a look at what that might mean.
The lens offers a constant F2.8 aperture through a rather unique focal length range for full-frame camera systems. It’s expected to be available starting October 27, 2022 for $699.
Can AI overcome the physical limitations of smartphone sensors and lenses? A Qualcomm executive thinks so, thanks in large part to improvements in processing power, hardware and artificial intelligence.
We're starting to see cameras offering 'open gate' video recording, so what is this tool and when is it useful?
The Sony FX30 is a 4K/120p-capable Super35 / APS-C cinema camera that wants to take the battle to the likes of Panasonic's GH series.
Sony's FX30 Super35/APS-C Cinema Line camera is effectively a crop-sensor version of the company's full-frame FX3 camera with sensor-based image stabilization, oversampled 4K/60p capture and '16-bit' Raw output and more.
If you've ever wanted to become an action figure, Hasbro is providing you the opportunity with its new 3D-printed Selfie Series action figures.
When you store photos on the cloud, you expect them to remain safe for a long time. However, some Google Photos users were scared over the weekend when they realized that their photo libraries had become corrupted.
DALL-E's Outpainting feature uses AI to expand existing images and artwork. Ad agency Ogilvy Paris has used Outpainting to expand Johannes Vermeer's famous painting, 'The Milkmaid.'
iOS 16.0.2 addresses, amongst other bug fixes, a problem wherein the second-generation sensor-shift image stabilization tech was causing camera shake issues in some third-party apps.
For the past eight years, the Library of Congress has been working on figuring out the subjects in a large collection of film, TV and music photos. Many of the mysteries have been solved. However, 17 photos have eluded the LC's best efforts, and the public's help is needed to help put names to the final unknown faces.
After having to pull the initial firmware update last month due to an issue that caused some units to stop working, Sony has re-released firmware version 1.1 for its a7 IV full-frame mirrorless camera.
Sigma's latest wide Art-badged prime for full frame is capable of some stunning landscapes. Check out a new batch of sample photos in the gallery.
Winners for this year's annual Comedy Pet Photo Awards have been announced.
While visiting the team in Seattle, Chris and Jordan attempt to eat some chowder. It's difficult. Also, this week they are puppets.
Meike has released its first adapter for Nikon Z cameras. The new MK-EFTZ-B adapter allows Nikon Z users to attach Canon EF and EF-S lenses to their cameras, complete with autofocus and automatic exposure functionality.