Canon has announced its PowerShot SX170 compact superzoom and the SX510 full-size superzoom digital cameras. The PowerShot SX510 HS' predecessor, the SX500, used a 16 megapixel CCD sensor. The SX510 gets a 12.1 megapixel CMOS sensor, hence the new 'HS' designation. Built-in Wi-Fi is also added to the SX510's feature set, and it offers what's almost certainly the same 30x 24-720mm equivalent optical zoom lens that the SX500 used, a 3.0 inch LCD and 1080/24p video. It will be available in September for $249.99. 

The SX170 is much the same as its SX160 predecessor with a 16x optical zoom and 16 megapixel CCD sensor, though it's no longer powered by AA-batteries. It now offers a rechargeable lithium-ion pack, and the compact superzoom is overall slightly lighter and smaller than the SX160. The SX170 will be available in September for $179.99.

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Press Release:


New Advanced Point-and-Shoot Lineup Includes the PowerShot G16, S120 and SX510 HS with Built-In Wi-Fi® and the New PowerShot SX170 IS Offers a Long Zoom in a Compact Camera Body 

MELVILLE, N.Y., August 22, 2013– Adding to its trademark line of esteemed digital cameras, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the release of four new feature-packed PowerShot digital cameras: the PowerShot G16, PowerShot S120, PowerShot SX510 HS and PowerShot SX170 IS.  Designed to help photo enthusiasts create high-quality images and videos, these cameras feature advanced DIGIC imaging technology to deliver superb image quality in portable, compact digital camera bodies. In addition, all four models have the ability to achieve faster autofocusing speeds than was possible with previous PowerShot models. The PowerShot G16 and S120 also feature the new Star mode to help users capture the brilliance of a starry night sky, while the new Background Defocus mode allows users to soften the background of their images for a portraiture look. 

For the connected photographer, the PowerShot G16, S120 and SX510 HS digital cameras come with built-in Wi-Fi® technology that allows for outstanding quality images and video files to be wirelessly transferred from the camera to social networking sites through CANON iMAGE GATEWAY#, to a PC, or users can upload images to virtually anywhere on their compatible iOS® or Android™ device* with the download of the free Canon CameraWindow app**.  The Wi-Fi® setup process has been improved by Canon, making it easier than ever for users to initially setup these cameras. Software no longer needs to be installed onto a user’s computer, so all initial setup can be accomplished from the user’s smart device or computer, allowing for easy photo sharing on-the-go. Images can also be printed wirelessly using Wireless PictBridgei on select printers, including the Canon PIXMA MG7120 or PIXMA MG5520 Wireless Photo All-In-One printers, so special moments can be preserved and cherished for years to come.   

“At Canon we are continually inspired to introduce the latest technological advancements to the PowerShot line of digital cameras,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. “Although smartphone camera popularity is continually increasing, the PowerShot line of cameras offers features such as advanced image sensors, high-quality optics, low-light capabilities and extremely fast autofocusing speeds that, when combined, are unrivaled by smartphone technology.”

PowerShot SX510 HS Digital Camera

The compact PowerShot SX510 HSiii digital camera incorporates a 30x optical zoom 24mm wide-angle lens, Intelligent IS technology for sharp, vivid images, a 12.1 megapixel CMOS sensor and Canon DIGIC 4 Image Processor that allows users to capture high-quality images. The camera also records 1080p Full HD video. The SX510 HS is equipped with built-in Wi-Fi® technology so that images and videos can be shared with friends and family wirelessly on social networking sites or via email through the use of  CANON iMAGE GATEWAY. Users can also upload images from almost anywhere via their compatible iOS® or Android™ device with the download of the free Canon CameraWindow app. 

The camera’s Zoom Framing Assist feature automatically maintains the correct distance from the subject using a face recognition sensor to track and capture subjects for sharp still and video images. Upgraded from previous PowerShot models, the AF speed helps dramatically reduce lag time so that perfect shot will be captured with ease.

The PowerShot SX510 HS is scheduled to be available in September 2013 for an estimated retail price of $249.99.

PowerShot SX170 IS Digital Camera

The PowerShot SX170 IS digital camera offers a long zoom in a compact camera body at an affordable price. The camera’s 16x optical zoom with 28mm wide-angle lens and Optical Image Stabilization captures clear, vivid images whether a subject is up close or far away. Featuring High-Speed AF and Intelligent IS system that provides smooth video and sharp images via six stabilization modes, the SX170 IS operates with a DIGIC 4 Image Processor and a 16.0-megapixel sensor to create high-quality images. With 720p HD video capability, users can shoot still and video images and view both via an HDTV using an HDMI connector. 

Complete with Smart AUTO technology, the PowerShot SX170 IS automatically selects the optimal settings from 32 predefined shooting situations, which helps the user to capture the best image possible. Powered by a new lithium-ion battery that provides efficient battery life, the SX170 IS has a 3.0-inch LCD screen and an ergonomic body allowing users to comfortably hold the camera. 

The PowerShot SX170 IS digital camera is scheduled be available in September 2013 for an estimated retail price of $179.99.

For more information about the PowerShot G16, S120, SX510 HS, and SX170 IS digital camera models please visit:

#One-time registration is required on CANON iMAGE GATEWAY online photo album.
*Compatible with iOS version 6.0/6.1 or later and Android devices version 2.3/4.0/4.1/4.2 or later. Data charges may apply.
**This software enables you to upload images to social networking sites. Before uploading images, please be aware that image files may contain privacy related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images. 
iPictBridge (Wireless LAN) certified printer is required.
iiiThis device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained. 

Additional images

Canon PowerShot SX170 IS Canon PowerShot SX170 IS
Canon PowerShot SX510 HS Canon PowerShot SX510 HS

Canon PowerShot SX510 HS & SX170 IS specifications

 Canon PowerShot SX510 HSCanon PowerShot SX170 IS
Body type
Body typeCompact
Max resolution4608 x 3456
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels12 megapixels16 megapixels
Sensor photo detectors13 megapixels17 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCMOSCCD
ProcessorDigic 4
Color spacesRGB
Color filter arrayPrimary color filter
ISOAuto, 80 ,100, 200, 400, 800, 1600, 3200Auto,100, 200, 400, 800, 1600
White balance presets5
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsSuperfine, Fine
File format
  • EXIF 2.3 (JPEG)
  • JPEG v2.3
Optics & Focus
Focal length (equiv.)24–720 mm28–448 mm
Optical zoom30×16×
Maximum apertureF3.4–5.8F3.5–5.9
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (4x)
Manual focusYes
Normal focus range5 cm (1.97)
Macro focus range0 cm (0)1 cm (0.39)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots461,000230,000
Touch screenNo
Screen typeTFT Color LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed15 sec
Maximum shutter speed1/1600 sec1/3200 sec
Exposure modes
  • Auto
  • Live View Control
  • Program
  • Shutter priority
  • Aperture priority
  • Manual
  • Movie
  • Discreet
  • Creative Filters
  • Scene
  • Movie Digest
  • Auto
  • Program
  • Shutter priority
  • Aperture priority
  • Manual
  • Scene
  • Live View Control
  • Creative Filters
  • Discreet
  • Movie
Scene modes
  • Portrait
  • Face Self-timer
  • High-speed burst
  • Low Light
  • Snow
  • Fireworks
  • Portrait
  • Face Self-timer
  • Low Light
  • Snow
  • Fireworks
  • Fisheye Effect
  • Miniature Effect
  • Toy Camera Effect
  • Monochrome
  • Super Vivid
  • Poster Effect
Built-in flashYes (Pop-up)
Flash range5.00 m3.00 m
External flashNo
Flash modesAuto, on, slow synchro, offAuto, Flash On, Slow Synchro, Flash Off
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive3.8 fps0.8 fps
Self-timerYes (2 or 10 sec, Custom)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (24 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps)1280 x 720 (30, 25 fps), 640 x 480 (30 fps)
FormatMPEG-4, H.264
Videography notesMiniature Effect (HD, L) 6fps, 5fps, 3fps, 1.5 fpsMiniature Effect (HD, L) 6fps, 3fps, 1.5 fps
Storage typesSD/SDHC/SDXC
USB USB 2.0 (480 Mbit/sec)
WirelessBuilt-InEye-Fi Connected
Wireless notesWi-Fi 802.11 b/g/n
Remote controlNo
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion NB-6LH rechargeable battery & chargerNB-6LH
Battery Life (CIPA)250300
Weight (inc. batteries)349 g (0.77 lb / 12.31 oz)251 g (0.55 lb / 8.85 oz)
Dimensions104 x 70 x 80 mm (4.09 x 2.76 x 3.15)108 x 71 x 44 mm (4.25 x 2.8 x 1.73)
Other features
Orientation sensorYes
Timelapse recordingNo