Nikon UK confirms price rises to D4 and D800, but honours pre-orders
Nikon UK has officially confirmed increases to the prices of its D800, D800E and D4 DSLRs. The move, which Nikon blames on an 'internal systems error', sees the D800's recommended retail price rise by £200 to £2599.99, while the D4's goes up by £500 to £5299.99 and the D800E's becomes £2,899.99. However the company says it will honor the prices on existing pre-orders placed before March 24th.
Nikon UK has also confirmed to us that this price rise will only affect customers in the UK and Irish markets - other regions are not affected.
Press statement:
NIKON UK Press Statement 26-March-2012
Nikon UK can confirm a correction to the originally published recommended retail prices (RRP) on the D800, D800E and D4 products.
Due to a local internal systems error, the incorrect RRPs on the D800, D800E and D4 products were communicated in the UK and Irish markets at the time of announcement. The correct RRPs for the products should have been D4: £5289.99, D800: £2,599.99 and D800E: £2,899.99. We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect. We know that there has been strong consumer interest in these products and a high level of pre-orders placed with retailers; Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th 2012.
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