Pre-PMA 2005: Sony has today announced the first of three four million pixel cameras in the shape of the Cyber-shot DSC-S40. Design-wise the S40 takes on the long lines seen in the U-series cameras but is offering more functionality and a slightly larger 1.5-inch LCD. The S40 is aimed clearly at the entry level user and features include an MPEG movie mode, a top shutter speed of 1/2000 sec, down to 30 seconds in manual mode, as well as a 32 MB internal memory.

Press Release:


ORLANDO (PMA 2005, Booth 3032), Feb. 19, 2005 — With a focus on performance, Sony's Stamina series of Cyber-shot® digital cameras set a new standard for speed, battery life and picture quality in compact cameras.

Adding to the overall value of the line, two of the models include the benefit of large LCDs for simple image inspection and sharing right on the camera. The optional Cyber-shot Station charging cradle offers additional convenience and utility to the DSC-S60 and DSC-S90 models.

All three easy-to-use, four-megapixel cameras are packed with features like Sony's Real Imaging Processor™ circuitry for better battery efficiency, more responsiveness and high quality movie taking. The Carl Zeiss® Vario Tessar® 3X optical zoom lens on the models complements their high resolution for great picture clarity, while 32 MB of internal memory and a Memory Stick® media slot provide plenty of storage capacity.

The new models in the S-series let you take approximately 110 shots while using two "AA" type batteries and around 550 shots while using a NIMH rechargeable battery.

So that pictures are captured in-focus with the proper lighting and exposure, the new cameras offer a smart auto-focusing and exposure system—meaning that even if the subject is off-center and in a difficult lighting situation, the cameras can automatically make the necessary adjustments. All of the models include a 3X optical zoom and 2X digital zoom for better looking, properly framed pictures.

Additionally, various preset scene modes are available for quickly selecting the best setting for the shooting conditions.

"Today's savvy customers are demanding more from their digital cameras," said Hiro Takahashi, Sony Electronics' vice president for digital imaging products. "From the entry level user to those looking to advance up, our new Cyber-shot S (for Stamina) cameras meet those needs by offering intelligent features and great value."

DSC-S40 Model

Perfect for the first-time digital camera buyer, the pocket-sized DSCS40 model is small enough to slip in into a clutch or shirt pocket. A 1.5-inch LCD enables convenient pre-shot framing as well as post-capture inspection.

It will be available in mid-March for about $200.

Sony Cyber-shot DSC-S40 specifications


• 1/2.7 " Super HAD CCD
• 4.1 million pixels total
• 4.1 million effective pixels

Image sizes • 2034 x 1728
• 2304 x 1536 (3:2)
• 2048 x 1536
• 1280 x 960
• 640 x 480
Movie clips • 640 x 480 @ 16 / 30 fps
• 160 x 112 @ 8 fps
File formats

• Still: JPEG
• Movie: MPEG VX
• Sound: Yes

Lens • 32 - 96 mm (35 mm equiv) 3x optical zoom
• F 2.8 - 5.2
Digital zoom Up to 2x
AF area modes • 5 Area Multi-Point AF
• Center AF
AF assist lamp Yes
Metering Multi pattern
ISO sensitivity • Auto
• ISO 80
• ISO 100
• ISO 200
• ISO 400
Exposure compensation • +/-2EV
• 1/3 steps
Shutter speed • 1/8 – 1/2000 sec (auto)
• 1 – 1/2000 sec (program auto)
• 30 – 1/1000 sec (manual)
Modes • Program
• Manual shutter
Scene modes • Twilight
• Twilight portrait
• Soft snap
• Landscape
• Beach
• Snow
• Candle
White balance • Auto
• Daylight
• Cloudy
• Fluorescent
• Incandescent
Self timer 10 sec
Continuous shooting 0.6 fps up to four frames
Flash • Built-in
• Modes: Auto, on, off, slow sync, red-eye reduction
• Range: 6 in. – 12.5 ft. (0.2 –3.8m)
Viewfinder Optical
LCD monitor • 1.5" TFT LCD
• 77,000 pixels
Connectivity USB
Print compliance PictBridge
Storage • Memory Stick / Memory Stick PRO
• 32 MB internal memory
Power 2x AA alkaline batteries supplied
Weight • 135 g (4.8 oz) body
• 184 g (6.5 oz) with batteries, wrist strap, media
Dimensions 99 x 52 x 34 mm (3.9 x 2 x 1.3 in)