Fujifilm has released the FinePix Z700EXR and FinePix Z70 premium compacts. The Z700EXR is built around a 12 megapixel Super CCD EXR sensor and a 3.5" advanced touchscreen LCD. Next comes the FinePix Z70, successor to the Z35 that features a one touch button to directly upload images online and HD video recording. It incorporates a 12MP sensor, 2.7 inch LCD, 5x (36-180mm equiv.) optical zoom lens.

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Press Release:

Fujifilm’s FinePix Z700EXR - a Touch of Class

The sleek & chic FinePix Z700EXR puts intuitive touch screen technology and EXR image quality at your fingertips

February 2, 2010: Fujifilm are proud to announce the launch of the FinePix Z700EXR, the first in a new class of EXR touch screen camera. Combining beautiful styling, award-winning EXR sensor technology and showcasing a gorgeous 3.5 inch touch screen LCD and a new YouTube/Facebook easy web upload tool, the Z700EXR really is a joy to handle.

With advanced features including an internal Fujinon 5x zoom lens, 12 megapixel resolution, 720p HD image capture, ISO to 3200 at full resolution and Dual Image Stabilisation, the Z700EXR will produce images that are just as magnificent as the camera itself.

Beautiful to look at, beautiful to use
The FinePix Z700EXR’s sensational design oozes luxury. The 16.7mm slim metal body features a smart horizontal lens cover with wave detail, which neatly acts as the on/off switch with a cool “Z” motif that lights up when the camera is in operation. And thanks to its petite build, it can be slipped in to any pocket or bag so it’s always ready for action.

However, the Z700EXR’s real talking point is its intuitive touch screen technology. The 3.5 inch touch screen display panel facilitates effortless navigation of the camera’s many functions. This responsive touch screen not only lets you take and view photos at the touch of a finger, but also provides a large, bright screen to compose and admire your photos.

With the addition of new Dual Direction GUI and Dual Image Display travelling though the Z700EXR’s functions is smooth and easy; Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.

Advanced features at your fingertips
Inside the slim metal chassis hides a generous, high-quality Fujinon 5x zoom lens (36-180mm equivalent). These world renowned high-precision optics will deliver pin-sharp results across the entire zoom range, be in dramatic close-up shots or wide-angle compositions.

What’s more, the Z700EXR incorporates Fujifilm’s award-winning Super CCD EXR sensor, prized for bringing a new level of image quality to the consumer compact market. EXR has the unique ability to switch its behaviour dependent on the shooting conditions; it can be left on EXR Auto, or alternatively you can manually select the EXR Priority mode for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).
The Z700EXR features Dual Image Stabilisation (CCD-shift) to minimise image blur. With high sensitivity settings up to ISO 3200 at full resolution, this camera is an excellent low-light performer. Additionally, it features Pro Low-light Mode which uses multi-frame technology to produce images with impressive clarity at high ISO levels, perfect when shooting subjects like cityscapes in poor light conditions.

High Performance meets HD
HD is a must-have for the Z700EXR’s target audience. With 720p HD image and movie capture, they can rest assured that their memories are being captured in HD and they will be able to re-live them in glorious high definition on any HD ready television*1

NEW Facebook & YouTube Folders
Fujifilm has introduced a new Facebook/YouTube Easy Upload feature which again is perfectly suited to the target audience of this product. Users can mark their favourite images and videos to a Facebook folder or YouTube folder so they are all ready to go when they next connect to their computer. No more time is wasted sorting through pictures on the computer – just connect to MyFinePix Studio (supplied with the camera), and all marked images and videos will upload directly to the respective site at the press of a button.

Fun NEW Features
Taking Face detection technology to the next level, Face Recognition technology has been developed by Fujifilm which allows you to pre-programme the Z700EXR to recognise up to eight people. Once you have set it up it will optimise the settings to ensure that your favourite people are always given preference when the camera is calculating focus and exposure.

In playback mode you can use a new Picture Search tool to search by name, for example bring up all the photos with ‘Tom’ in them. In addition you can also use this search function to sort by Scene type (Macro, Landscape, Portrait etc), and even by images that have been earmarked for Facebook upload.

The Z700EXR isn’t just all about people; it’s got some clever Pet Detection technology, too. This works in a similar way to Face Detection technology, and can identify up to ten cats or dogs in a scene and optimises the settings for your four-legged friends rather than any distracting background. So, whether you’re snapping your feline friends or in true Paris Hilton style capturing a portrait of your pooch, you can be sure your pet pictures are immaculate.  

Key features:

  • 12 Megapixel Super CCD EXR sensor
  • Fujinon 5x zoom lens (36-180mm equivalent)
  • 3.5 inch wide 460K dot touch screen LCD
  • Dual Image Stabilisation – CCD shift
  • 720p HD capture for stills and movies
  • ISO sensitivity to 3200
  • EXR Auto
  • Up to 400% expanded dynamic range
  • NEW Easy Web Upload function
  • NEW Face Recognition
  • NEW Pet Detection
  • NEW Image Search
  • NEW Dual Direction GUI and Dual Image Display
  • Pro Low-light Mode
  • Face Detection
  • Natural Light with Flash
  • Auto Picture Rotate

*1To connect to an HD-ready TV, you will need an optional accessory HD Player (HDP-L1)

Press Release:

The FinePix Z70 – a Stylish and Sophisticated Social Networker

February 2, 2010: Fujifilm today announces the introduction of the FinePix Z70; the successor to the hugely popular FinePix Z35. This latest addition to the fun and fashionable range of Z series compact cameras has an impressive feature set: 12 megapixel resolution, a Fujinon 5x optical zoom, HD image capture, and a NEW YouTube/Facebook easy web upload facility. The FinePix Z70 is the perfect camera for a fashion-conscious audience that is looking for a blend of style with modern day functionality.

New Look
Debuting a brand new sleek look, the FinePix Z70 features a sophisticated metal body, and a cool vertical sliding lens barrier. Slimmer than previous Z models, at a mere 17.9mm thin, this camera is really portable and will be at home in any handbag or jean-pocket. With its and up-to-date style, the Z70 is likely to appeal to a wider demographic than its predecessors, with both male and female colours in the range this really is a camera for everyone.

The reverse of the FinePix Z70 is equally impressive with its new button layout; now it features LED illuminated keys which add to the fun, and make it easy to navigate the camera's functions in dark conditions.

Facebook & YouTube Folders
If like to post pictures of you and your friends online then the Z70’s NEW Facebook/YouTube Easy Web Upload function will make your life so much easier. This feature saves time being spent trawling through the photos on your computer to decide which ones to upload, instead, in playback mode on the camera you got to the Menu option and ‘mark’ a picture for Facebook or You Tube upload. Then once you connect the XP10 to a computer and access the MyFinePix Studio software (included in the box), all you have to do is press “upload” and the marked pictures and videos will transfer to the selected site.

High Definition with High Specification
With HD image and movie capture and a high 12 megapixel resolution, the FinePix Z70 will capture stunning, detailed images that can be played back in glorious high definition. Both still shots and video clips can be viewed in all their glory on any HD ready television*.

Bigger Zoom
Hidden away within this ultra slim 17.9mm body is a high-quality Fujinon 5x optical zoom lens (36-180mm equivalent). The optics operate internally meaning it is protected against any bumps and scrapes. Combining a versatile 5x zoom with a generous 12 megapixel resolution and Digital Image Stabilisation to reduce image blur, the FinePix Z70 will produce high quality images.  

Let the camera do the thinking
Scene Recognition Auto (SR AUTO) intelligently detects the scene-type and shooting conditions and optimises the camera settings accordingly. So whether you’re photographing a group of friends in a nightclub or shooting a beach scene, the FinePix Z70 will produce perfectly balanced photos at the press of a button. The Z70 also features low-light capabilities of up to ISO1600 at full resolution, and advanced Face Detection technology with automatic red-eye removal.

Target Auto Focus (AF)
Previously featured in the S1500, and perfect for capturing action and sports shots, Target AF can track fast moving subjects so they don’t escape from the frame in a blur, ensuring you don’t miss any more difficult shots. Target AF tracks a subject automatically and once you fully press the shutter the picture is taken in the centre of the frame in perfect focus. 

Spin It Around
The large 2.7-inch high contrast LCD screen makes it easy to compose and playback your photos, especially with the new Auto Picture Rotation feature which rotates the images on the screen dependent on whether you are viewing it in Portrait or Landscape.

Make a Movie
With a One-touch movie button it is simple to create your own video clips. And now you can have even more fun with a new Movie Edit function. This entertaining feature allows you to add your own finishing touches to your footage by editing movies to make them B&W, Sepia or even by adding a backlight correction. Along the same theme, Blog Mode lets you add special effects to your photos: choose from Sepia, Contrast, Brightness, Crop or Face Mosaic to achieve different and individual looks.

Key Features:

  • Super-slim metal body with vertical sliding lens cover
  • 12MP sensor and Fujinon 5x Optical Zoom (36-180mm equivalent)
  • NEW One Touch button for YouTube / Facebook easy web upload
  • HD Recording  for both stills and movies
  • One-touch Movie Mode & Movie Edit
  • 2.7-inch 230k high contrast LCD screen with Microthumbnail View
  • Digital Image Stabilisation
  • Scene Recognition Auto (SR AUTO)
  • Auto Picture Rotation
  • Tracking Auto Focus
  • Image search function
  • Li-ion rechargeable battery

*To connect to an HD-ready TV, you will need a HD Player and HDMI cable (optional extras)