reported some of this back on February
But this is the official announcement.
Olympus America Inc., Digital & Imaging Systems Group, the world leader in film and filmless photography, today announced 32MB SmartMedia cards under the Olympus brand. Also announced was a compatibility program bringing 32MB card compatibility to legacy filmless digital cameras and the P-330 Instant Photo Printer.
Olympus brand SmartMedia cards are compatible with camera models (from companies such as Agfa, Epson, Fuji, Minolta, Olympus, Toshiba and others) designed to accept industry standard SmartMedia cards. The Olympus brand 32MB SmartMedia card, which is expected to sell for $99, works in all digital camera models that are compatible with the 3.3V 32MB SmartMedia architecture. These new cards will be available in June at camera specialty stores, computer superstores, office superstores, warehouse club superstores, consumer electronic stores, and through mail order.
Though compatible with other brand digital cameras, when placed in many Olympus filmless digital cameras, the Olympus card enables additional capabilities. Besides allowing for storage of images, the card also carries additional firmware that is appended to the firmware in the camera itself. This extra firmware is accessed through the special function (Star) button on the camera. The Olympus 32MB SmartMedia card enables the Olympus filmless cameras to be placed in a Panorama mode.
Once in the Panorama mode, the camera locks the exposure to the first exposure of the series. The exposure of each image in the panoramic set will then be the same. This benefits the end user by making the resulting stitched images more consistent in tone instead of having variations in color. Enroute Imaging's QuickStitch software, which is also included with each Olympus digital camera, can then be used to easily stitch images together for a smooth panoramic photo with superb results.
As camera resolutions increase, the need for removable memory cards in larger capacities also increases. For example, the Olympus 2.1 megapixel C-2000 Zoom can save 15 high quality images on an 8MB SmartMedia card. Furthermore, new camera features place added pressure on camera storage. For example, burst mode photography is particularly demanding, as the user can effectively fill a card with images in just seconds. Panorama mode also stresses storage capacities as the user shoots multiple images to capture one vista or subject. As a result, panorama photography consumes storage quickly. Higher capacity cards assist with these newer use patterns.
As worldwide leaders in megapixel cameras, the Olympus D-400 Zoom, D-620L and C-2000 Zoom filmless digital cameras are inherently 32MB SmartMedia compatible. The pocket sized D-340L and D-340R come standard with 16MB SmartMedia compatibility and are optionally upgradeable to the latest 32MB SmartMedia card. Earlier D-220L and the D-320L cameras are 8MB Smartmedia compatible. Those owners of Olympus legacy D-320L cameras who want to bring them in-line with contemporary storage capacity may upgrade them to 16MB SmartMedia capability.
The new Olympus P-330 Instant Photo Printer also can read a SmartMedia card. While all current production printers are 32MB compatible, some early production units were not. Any printer with 32MB compatibility has a serial number of 2206021 or higher and is labeled on the shipping box. Owners of the earlier units who desire 32MB compatibility may upgrade their printer free of charge.
Starting on June 1, 1999 and continuing through December 31, 1999, all Olympus D-340R, D-340L, D-500L and D-600L owners will be able to upgrade these Olympus products to 32MB SmartMedia card compatibility. Additionally, all D-320L owners can upgrade their camera to 16MB SmartMedia compatibility. The upgrade service for the D-320L, D-340L or D-340R will cost $49.95, while the D-500L and D-600L upgrade will cost $69.95. As an extra benefit, those choosing to purchase a 16MB (MSRP $59.95) or 32MB (MSRP $99.95) SmartMedia card directly from Olympus as a part of the upgrade service will receive a $20 discount on the service fee. Return costs are included in the service price and a professional lens cleaning will also be included free of charge. Users who have already upgraded their D-500L or D-600L camera to 16MB SmartMedia compatibility and who choose to now upgrade to 32MB compatibility will receive the upgrade for free with the purchase of a 32MB card at the time of upgrade.
All owners of the P-330 Instant Photo Printers with a serial number lower than 2206021 may elect to upgrade their printer. Users will need to send their camera or printer to Olympus for upgrade service. All products should be returned to their owners in 5-7 business days.
Flashpath(TM) Floppy Disk Adapter
The Olympus floppy disk adapter is 32MB SmartMedia compatible. All floppy disk adapters with the part number (MAFP-2) are compatible as shipped, with 2, 4, 8, 16 and 32MB SmartMedia capacity. All devices that have a part number (MAFP-1) are compatible up to 16MB SmartMedia, with the ability to upgrade to 32MB compatibility by simply downloading an updated driver from the Olympus website at http://www.olympus.com/digital.
All adapters that have a part number (MA-2) offer the user 2, 4, 8, 16 and 32MB SmartMedia compatibility. All earlier models (MA-1) are compatible with 2, 4 and 8MB SmartMedia. Due to the device architecture of the (MA-1) an upgrade is not available.
"Continuing its market leadership tradition, Olympus now offers to enhance our customer's level of satisfaction with its digital camera line-up. Customer satisfaction is at the heart of our 32MB SmartMedia Upgrade Program -- offering the highest level of service our customers have come to expect,'' stated Ben La Marca, Group Vice President, Digital Marketing & Development, Olympus America, Digital & Imaging Systems Group.
The upgrade specifics are available from our website at http://www.olympus.com/digital, or call 888-55-DIGITAL, or 888-553-4448.
For more information, contact Olympus America, Digital & Imaging Systems Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: 516-844-5000, 800-347-4027, Fax: 516-844-5262, or the Olympus Web Site specified above.
- Microcassette are trademarks of Olympus Optical Co. Ltd.
- SmartMedia is a trademark of Toshiba America, Inc.
- Flashpath is a trademark of Fisher company
Read the story behind this gorgeous wedding photo captured at Trolltunga in Norway by husband and wife duo Priscila Valentina Photography. The 14 hour hike in the rain that preceded this shot was TOTALLY worth it.
Go behind the scenes with filmmaker Nick Arcivos, who recently created a beautiful cinematic short film in Paris using only the iPhone X, a couple of gimbals, and a few lights. The results are very impressive.
A Bay Area startup offering a pay-by-the-photo camera service cleverly addresses the pain points photographers experience when they pick up their first DSLR. But can it survive the smartphone?
It's been a big year for software innovations, dual cameras and huge displays. Take a look at our picks for the top smartphone cameras and why we think they stand out.
We're counting down our top 10 most popular sample galleries of 2017. At the #7 spot is the ready-for-any-weather Olympus Tough TG-5.
By combining his skills as a time-lapse filmmaker and an engineer, Julian Tryba created this out-of-this-world creative 'layer-lapse' of New York City that alternates between night and day in time with the music.
Canon Japan's new lineup of novelty camera-themed gifts was just revealed online, including a lens mug and lens thermos, two retro camera-themed USB drives, and a picnic mat.
The Profoto A1 most certainly isn’t for everyone [...] But for those who are used to using the Profoto systems, and want something that pairs seamlessly with the strobes you already have, there is no better companion.
Fujifilm has asked a US district court to clear it of any wrongdoing, after allegedly being threatened with trademark litigation by Polaroid.
While a couple of our reviewers are out testing the Sony a7R III in Arizona, back in Seattle we slapped the camera in front of our studio scene to get a close look at its image quality. See how it stacks up against the competition.
We're counting down our top 10 most popular sample galleries of 2017, and the #8 ranking belongs to the Nikon D7500.
B+W has announced a new aluminum filter holder that offers three slots so users can use multiple filters at the same time. The holder goes with the 2mm thick 100mm square filters it launched earlier this year.
8K video is coming a lot faster than you think, and Blackmagic is ready for it. Meet the DeckLink 8K Pro, a new high performance PCI-E capture and playback card built to handle 'real time high resolution 8K workflows.'
"Glass is everywhere in photography. From Eugène Atget’s reflective vitrines to Lee Friedlander’s sly self-portraiture, photographers have long been in thrall to the visual complications glass can inject into a composition."
Former Apple Aperture lead developer Nik Bhatt has designed an iOS app called RAW Power that lets you edit raw photos from your professional camera using your phone and tablet.... color us intrigued.
Advertising photographer Blair Bunting got his hands on the new Microsoft Surface Book 2, and it blew him away. Bye bye MacBook Pro...
The OnePlus 5T retains many of the 5's features and specs, but comes with an edge-to-edge display and a dual-camera that is optimized for low light.
Sony's recently announced IMX461 backside illuminated medium format sensor will bring 100MP resolution and almost 2x the speed to the next-gen Fuji GFX and Hasselblad X1D.
With the ‘Rent a Hasselblad’ camera equipment renting program, the camera makers is aiming to give enthusiast and professional photographers easier access to its medium-format photography products.
They say seeing is believing, and that's exactly what happened when one DPR staffer took the Google Pixel 2 out for an afternoon shooting under challenging conditions.
We're counting down our top 10 most popular sample galleries of 2017. At the #9 spot we have the Fujifilm GFX 50S, a medium-format camera that took CP+ 2017 by storm.
Instagram is testing a new feature that lets you follow hashtags in addition to people, making it possible to keep track of your favorite #landscapes or #portraits without leaving your home feed.
Despite the gigantic volume of second hand film bodies in existence, it seems there is still a demand for new 35mm SLRs with a retro feel. The latest is a remake of the Ihagee Elbaflex from the 1960s, but with a Nikon F mount.
The Polaroid Insta-Share Moto Mod straps an instant printer directly to your Moto Z smartphone, so you can print your photos as soon as you've captured them.
The Mitakon Speedmaster 135mm F1.4 lens is being relaunched in 7 different mounts, including: Sony A, Sony E, Canon EF, Nikon F, Fujifilm G, Pentax K, and Leica L. Got an extra three grand lying around?
In January, Kodak announced it would bring back the beloved slide film Ektachrome. The timeline has been pushed back a bit, but Kodak says you can expect to purchase Ektachrome again in 2018.
Instagram popularity is threatening some of the most beautiful landscapes in the US, as hordes of 'nature lovers' trample over the same spots over and over again in search of the same exact shot.
You’d have to be pretty brave to immerse your $50K RED cinema camera underwater. But if you've got the guts, Gates just released a new housing you can be pretty sure won't wreck your unbelievably expensive toy.
Adobe has released a 'Lightroom Downloader' app for Windows 10 and macOS High Sierra that allows you to download all of your images from the Adobe Cloud, all at once.
After releasing a popular 4K action cam and an affordable mirrorless M43 camera, Chinese camera maker YI is diving into yet another market: 360° VR. Meet the YI 360 VR: a powerful little two-lens camera that can shoot and stream in 4K.