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Three full-frame prime lenses on Sony's lens roadmap officially arrived today which, including the 24-240, brings the total number of FE lenses to eleven. The least expensive of the trio is the 28mm F2 lens, which also supports ultra-wide and fisheye adapters. Next is the long-awaited Zeiss 35mm F1.4 ZA, which is Sony's fastest FE lens to date. Close-up shooters will be interested in the new 90mm F2.8 Macro G OSS lens, which uses a Direct Drive SSM mechanism for ultra-precise focusing. More details here.