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The Everyday Sling might just be the perfect pack for not carrying too much gear, combining comfort with Peak Design's signature modern style.
|Sony Electronics President and COO Phil Molyneux holding the NEX-6, the company's latest APS-C camera.|
Dpreview recently attended a press trip organized by Sony, where the Japanese manufacturer showcased its newest Cyber-shot, NEX and Alpha models. During the trip we had the exclusive opportunity to sit down with Phil Molyneux, President and Chief Operating Officer of Sony Electronics.
In a wide-ranging interview Molyneux spoke with us about the company's new relationships with Olympus and Hasselblad, the impact of smartphone proliferation on the camera market and Sony's place in the market alongside Canon and Nikon. Also joining the discussion was Mark Weir, Senior Manager of Technology and Marketing at Sony.
That's been going on for some time now and I don't really want to dive in deep there but that needs to play out and (have) the right conclusions drawn. I'm sure they will be.
We've put together this capital investment with Olympus looking at the synergy between the two companies. Olympus has core assets and IP that help some of the work we're doing in digital imaging. On the other side, the technology we have in image sensors, processors and optics is also a good fit. There's a lot to explore there in terms of value.
We have a strategic intention to build out our business within the medical industry. We see that as a core pillar for the future. The alignment with Olympus is a really good fit because they're in the medical industry for endoscopy. We have core technology that they don't have in terms of sensors, processors and optics as well as a great heritage in 3D and now 4K [video]. If we look long term, the mutual benefits are there and that's the primary intention.
This is a capital investment where we work together. Olympus has IP that can help our future digital imaging products potentially. We have image sensors that is our core competency. So you put the two together and there is benefit for both sides.
We're early into this new arrangement. I don't want to speculate into those areas. In due course we'll be sharing more details.
The relationship here is about the supply of components from our side. We're a major player in the image sensor market. Our technology will help support not only Hasselblad but many other companies, as they do today.
|The Hasselblad Lunar uses the E-mount and other technology found on Sony's NEX-7 camera.|
I don't believe so. Olympus has their own position in the market. Hasselblad has been in the premium digital imaging market for many years. Sony has been a constant innovator. There is opportunity to co-exist and prosper but cross-leverage capabilities that bring mutual benefit to each of the parties involved. Outside the digital imaging world Sony has had similar relationships with other companies like Sharp and Samsung. So it's not an uncommon thing for us to do. We've been doing this for a few years now.
The proliferation of the smartphone has put pressure on the entry-level camera segment of the industry as a whole. But we also have a line of smartphones. And the key is that we're using Sony image sensors and optics in these smartphones.
Smartphones and social media have made photography very popular with a younger generation. And that's very promising because they are getting to grips with the beauty of photographs. As these younger people grow up, a few of them will fall in love with photography, want to take it to a different level and understand the limitations of a smartphone and a point-and-shoot and therefore step up to super zoom, E-mount or possibly even A-mount cameras in the future.
From Sony's perspective, because we have a full line of cameras as well as smartphones, this is a positive trend, one that we're embracing. So if you talk about self-cannibalization, that's perhaps one way to view it, but that's not a negative. We're growing new fans of photography who could buy more versatile products from Sony in the future.
At this stage I don't believe that's the case at all. A lot of people are using our E-mount and A-mount products to produce pictures that hang on the wall or are displayed in galleries. We're not at the stage where consumers are going to invest in this level of technology and use it solely for uploading to social media.
With our image sensor, processor and optics technology used in the Xperia models, we can drive the value of the phones forward. But there's still a significant gap in capability, quality and output between smartphones and the mid-range to high-end Cyber-shot cameras. Smartphones today are hitting the entry level compact camera. We're helping that happen and consumers are embracing it.
Understand that this young generation of smartphone users, if you go back five years ago, would pick up a camera maybe once a year on holiday and that's it. They're now using photography every single day. That's a very good sign for the future of digital imaging. Because they will want to do more. Not all of them, but a subsection of that community will want to do more.
There will be a race between smartphones and compact cameras to improve features and capabilities. We have the assets and technology to drive advances in both products to give consumers what they need. That's our mission. But even if the pace of change remains the same between smartphone and compact cameras, there are still issues of miniaturization that allow compact cameras to do things that smartphones cannot. There is still a gap in quality, performance and manipulation. The point in time at which the gap between a smartphone and a point-and-shoot or a superzoom is no longer perceived as value by the consumer will be the tipping point. But we're playing both worlds, so I don't see it as a negative.
I wouldn't speculate on a time frame.
The megapixel race was a good thing. It stimulated competition and speed of design, manufacturing and output. But that's a small part of what we bring into our products.
Mark Weir: There are consumers with limited awareness who perhaps latch onto a megapixel number. But even those consumers are getting to the point where enough is enough, particularly when it comes to file size.
MW:It is contradictory. We believe that a user who buys a camera with an OLED EVF is concentrating on the shooting experience and wants to have everything at their fingertips by direct button control. We believe their interest in touchscreen capability is far less than the user who shoots with the camera held at arm's length.
|The Sony NEX-6 features an EVF, but forgoes the touchscreen capability found in the NEX-5R.|
MW: There's nothing that prevents us from having both an EVF and touchscreen. But it's our design philosophy that prioritizes the eye-level shooting style for the NEX-6 and NEX-7.
MW: The VG900 demonstrated that the E-mount lens mount can support a full frame sensor. Building the lenses that can cover a full frame imaging circle at that flange back distance is another matter. We'll see. The benefits of making a smaller camera with a full frame sensor and interchangeable lenses are clear. The E-mount that could do that would be a little different than the E-mount that we know today. But it is possible. Much of the lens geometry you see in the RX1 is what it would take to realize that design.
MW: We won't disclose what our forecast numbers are, but the response from retailers with pre-orders has been overwhelmingly positive. As for the price, with the NEX-7, many said, 'Who will pay $1400 for a mirrorless camera?' Look what happened. With the RX100, many said, 'Who would spend $650 on a so-called point-and-shoot camera?'. Part of what comes with disruptive technology is a change in the way people think about what consumers are interested in buying.
PM: We're being disruptive. Part of the appeal of being disruptive is that pros see that we're being innovative and want to explore what Sony has to offer.
We have the core technology inside of the company, in terms of image sensors, processors and optics. I think we're the only company that has a mass production and R&D capability in all three areas. We're able to use that capability along with our design skills to bring disruptive products to market. Customers are starting to embrace Sony for innovation and disruptive technologies. We've done that with the E-mount line and we're taking it to a whole new plane with the RX-1, the first full frame camera at that size in the world.
There are companies like Canon and Nikon that have been in this marketplace 60+ years. And the market has traditionally been very slow to change, diversify or innovate. We're relatively new to it, but boy have we been disruptive. Sony is changing the market through innovation and giving consumers more choice.
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The Everyday Sling might just be the perfect pack for not carrying too much gear, combining comfort with Peak Design's signature modern style.
When the Fujifilm X-T2 arrived, it was more than just a modest upgrade to the already impressive X-T1. While the new X-T3 hasn't changed the overall design of the camera, this model is way more than an upgrade; rather, it's a quantum leap.
The Movie Maker is a compact, motorized slider designed for phones, action cams and small mirrorless cameras. We think it's a fun little kit and a good value proposition for the cost, provided you can work around a few of its weak points.
Nikon's Z7 is the first camera to use the all-new Z-mount, the company's first new full-frame mount since 1959. We've put together our first impressions based on quality shooting time with a pre-production camera - check out what we've found.
What's the best camera for a parent? The best cameras for shooting kids and family must have fast autofocus, good low-light image quality and great video. In this buying guide we've rounded-up several great cameras for parents, and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
What’s the best camera costing over $2000? The best high-end camera costing more than $2000 should have plenty of resolution, exceptional build quality, good 4K video capture and top-notch autofocus for advanced and professional users. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing over $2000 and recommended the best.
|Abstract bokeh by Minas_Eye|
from Your City - Bokeh in the City (Rerun)
|Green Tree Frog by BruceRH|
|Custom Red Roadster by Mitchmeister|
from Car Shows 2018
Much of the Fujifilm GFX 50R is very familiar, but its smaller size and redesigned controls serve to make the 50R handle very differently from its elder sibling. Here's a detailed look at what's different – and what isn't.
Sigma took the wraps off five new lenses at Photokina this year, and we were there to see (and handle) them for ourselves. Click through for more information, and some early first impressions.
Ricoh has announced the development of a third model in its popular GR lineup: The forthcoming GR III will feature an updated sensor and redesigned lens. We're at Photokina, where we took a quick look earlier at an early sample, behind glass.
It's been a busy old day for news: it's not often you get promised three full-frame cameras by different brands and still have a debate about whether they're the most interesting announcements. To make sure you've not missed anything, we've condensed the day's news down into an easy-to-swallow, er, digest.
At Sony's press conference at Photokina the company announced that 12 more E-mount lenses will be arriving over the next two years. In addition, the company is working to utilize artificial intelligence in its technologies, with one application being Eye AF trained to detect animal eyes.
Sigma has said it will create a full-frame Foveon camera and will adopt the Leica L mount for its system. It will be able to adapt or convert SA mount lenses to the L mount, for existing users.
Hasselblad is expanding their X System with their announcement of three new lenses: the XCD 80mm F1.9, XCD 65mm F2.8 and XCD 135mm F2.8, along with a teleconverter. The 80mm F1.9 is the fastest in the system. Get all the details and check out Hasselblad's official sample images here.
Sigma has announced give new lenses at Photokina, including a 'Sport' series 70-200mm F2.8 and a 56mm F1.4 for Micro Four Thirds and Sony E mounts.
Sigma has announced the 28mm F1.4 Art, 40mm F1.4 Art, 70-200mm F2.8 Sport and 60-600mm F4.5-6.3 Sport lenses for several full frame lens mounts, including Canon, Nikon and, in the first two instances, Sony E.
ON1 has announced the impending launch of ON1 Photo RAW 2019. The new version, due out in November, brings a handful of new tools and features in a revamped interface.
Fujifilm has said it is developing a 100MP GFX medium format camera that will include both phase detection autofocus and in-body image stabilization. The 4K-capable camera will sell for around $10,000.
Leica has announced the S3 medium-format camera – an S2 successor with a 64MP sensor capable of 4K video.
The GFX 50R is a 50MP rangefinder-style mirrorless camera. It borrows heavily from the existing 50S model but in a smaller body and at a lower price. How does it differ?
Fujifilm has announced its GFX 50R, a rangefinder-styled version of the company's GFX 50S medium-format camera. The 'guts' of the two cameras are the same, with the difference being the design, weight and Bluetooth, all at a considerably lower price.
In this episode of DPReview TV, we get our hands on Fujifilm's GFX 50R which hides a medium-format sensor in a new, more compact body. Watch to get Chris and Jordan's first impressions on image quality, video and more.
Fujifilm is adding a trio of new medium-format lenses to its G-mount roadmap. GFX owners will soon be able to get their hands on 100-200mm F5.6, 45-100mm F4 and compact 50mm F3.5 lenses. Pricing and availability have not been announced.
Micro Four Thirds users will soon get a super fast, constant aperture wide angle zoom.
Panasonic has announced it is developing two full frame mirrorless cameras: the 47MP S1R and the 24MP S1. We've been shown fairly advanced-looking but non-functional prototype cameras, and have been able to squeeze a few details from Panasonic.
Panasonic is developing a pair of full-frame mirrorless cameras that use Leica's L-mount. The S1R will feature a 47MP sensor, while the S1 will be 24MP. Both cameras will support Dual IS shake reduction 4K/60p video capture and will have XQD and SD card slots.
Leica, Panasonic and Sigma are teaming up. Expect L-mount cameras from Panasonic as well as L-mount glass from Sigma.
Ricoh has announced the development of the GR III enthusiast compact, due to ship in early 2019. The camera gains sensor-shift image stabilization and an updated 24MP sensor with phase-detection. The 28mm equivalent F2.8 lens has also been redesigned and a touchscreen added.
The 'I'm Back' is now available for a range of old film-SLRs, such as Nikon's F-Series, the Olympus OM10 or the Canon AE-1.
IRIX has announced its latest lens, the 150mm F2.8 Macro 1:1. IRIX claims the lens features 'close to zero' distortion and stands out with its 150mm telephoto focal length.
The RF 24-105mm F4L IS USM is one of four lenses to launch with Canon's new full-frame mirrorless system, and it boasts the longest reach of the range. Take a look at some of the samples we've gathered thus far as our EOS R testing continues.
Nikon's Sendai factory in the Tōhoku region North of Japan has been churning out cameras and lenses since 1971. We had the opportunity recently to visit Sendai during events to mark the launch of Nikon's new Z mount.
There's no mistaking the Nikon Coolpix P1000 – with a 24-3000mm equivalent zoom, it really is in a class of its own. It's a conspicuous-looking superzoom with one main job: getting you really close to far away subjects. We've put together a gallery showing the kind of results you can expect from it.
A new report from The Verge claims Instagram is currently testing a feature that allows users to re-share posts to their own account feeds.
GoPro has announced its HERO7 camera lineup. The updated action cameras feature new HyperSmooth and TimeWarp modes, as well as improved video and photo specs.
The latest Samsung midrange smartphone offers a super-wide-angle lens in its triple-camera setup.
The Sony 24mm F1.4 is the latest lens to join the company's premium G Master lineup. We've been shooting with one for a couple of days - here's what you need to know.