Lytro has announced the launch of Lytro Studio in Tokyo. The studio is open to the public so that anyone can visit to learn about light field imaging and the technology behind it. This includes training on how to use Lytro's platform and software, as well as demonstrations of how its cameras and related technology work. Both walk-in visitors and scheduled appointments are available.

In addition to providing a public location where anyone can learn about the technology, the studio also serves to showcase work from photographers utilizing Lytro's platform. Visitors are offered a chance to experience the technology first-hand in 'interactive installations' that include, among other things, an upside down room 'to defy gravity'. Living pictures can be taken in these installations.

This adds Lytro to the growing number of companies using physical retail locations to drum up interest and awareness about a particular product or technology. The company recently announced that despite raising an additional $50 million in funding it would cut jobs in an effort to shift focus to video and virtual reality. Despite this, Lytro maintains that it has not given up on stills and has a third-generation light field camera on the way and the launch of an interactive studio seems to support this.