Olympus USA has sent us pricing for the entire E-1 D-SLR system, the new pricing includes approximate street prices. Olympus expect the E-1 body to have a street price of $1799, the 14-54 mm lens a street price of $499. That's a total starter price of $2298 before Kit discounts and Taxes which is more in line with the Kit pricing we recently announced for the UK. On average street prices appear to be approximately 20% lower than the MSRP.

Olympus E-1 Digital SLR System Pricing

Item MSRP Approx. street price
Olympus E-1 body $2199 $1799
Olympus 14-54 mm F2.8 - F3.5 lens (equiv. FOV 28-108 mm) $599 $499
Olympus 50-200 mm F2.8 - F3.5 lens (equiv. FOV 100-400 mm) $1199 $999
Olympus 50 mm Macro F2.0 lens (equiv. FOV 100 mm) $599 $499
Olympus 300 mm F2.8 lens (equiv. FOV 600 mm) $7999 $6999
Olympus EC-14 Tele converter (1.4x) $549 $439
Olympus SHLD-2 Power Grip & Battery $675 $499