Plenoptic camera maker Lytro has unveiled its first product - the Lytro Light Field Camera. Available in early 2012, the camera will come in 8Gb and 16Gb versions, costing $399 and $499, and capable of storing 350 and 750 images respectively in their internal memory. The cameras feature a 35-280mm equivalent, constant F2 lens with what the company is calling an 11 megaray sensor, that captures photos that can be refocused after shooting. Company Founder and CEO Ren Ng showed us the camera and talked us through the shooting experience.
- Camera overview with CEO Ren Ng
- Interview with Ren Ng conducted in August
- Press Release
- Additional images
Lytro, Inc. Unveils the World's First Consumer Light Field Camera
Groundbreaking new camera instantly captures interactive, living pictures to share with friends and family online
Mountain View, CA – October 19, 2011 - Today, Lytro, Inc. (www.lytro.com) unveiled the first Lytro consumer light field camera, introducing a new way to take and experience pictures. Unlike conventional cameras, the Lytro light field camera captures all the rays of light in a scene, providing new capabilities never before possible, such as the ability to focus a picture after it's taken. The pocket-sized camera, which offers a powerful 8x optical zoom and f/2 lens in an iconic design, creates interactive "living pictures" that can be endlessly refocused. The camera is available in two models and three colors, starting at $399.
The Lytro is the only consumer camera that lets people instantly capture a scene just as they see it by recording a fundamentally richer set of data than ever before. Lytro cameras feature a light field sensor that collects the color, intensity, and the direction of every light ray flowing into the camera, capturing a scene in four dimensions. To process this additional information, Lytro cameras contain a light field engine that allows camera owners to refocus pictures directly on the camera. When the Lytro's living pictures are shared online, the light field engine travels with each picture so anyone can interact with them on nearly any device, including web browsers, mobile phones, and tablets — without having to download special software.
The Lytro's sleek design was created with simplicity in mind. With no unnecessary modes or dials, the camera features just two buttons — power and shutter — and has an intuitive glass touchscreen that lets pictures be viewed and refocused directly on the camera. While the Lytro camera houses complex technology, it is fundamentally easy to use, opening new creative opportunities for anyone interested in sharing their favorite memories with friends and family.
The Lytro camera's features include:
- Form follows function: The Lytro's unique compact design is driven by its 8x optical zoom lens, which features a constant f/2 aperture. The Lytro's anodized aluminum body is lightweight yet sturdy. At less than eight ounces, the Lytro puts remarkable power in a pocket-sized camera.
- Proprietary light field science: The Lytro is the only camera that captures life in living pictures. Its innovative light field sensor captures 11 million light rays of data (or 11 megarays), including the direction of each ray, something conventional cameras don't do. The light field engine then processes the data into a picture that is displayed in HD quality.
- Unparalleled speed: The Lytro's speed ensures that people never miss a moment. It turns on instantly and has an instant shutter. With no need to auto-focus, the Lytro has no shutter delays.
- Low-light sensitivity: By using all of the available light in a scene, the Lytro performs well in low-light environments without the use of a flash.
- Significant storage: The Lytro is available in both 8GB and 16GB models, storing 350 and 750 pictures respectively. In addition, our first camera owners will enjoy free storage for the light field pictures they've uploaded to Lytro.com.
- Seeing in 3D: Coming soon! Captured as a full light field, all pictures taken with the Lytro are inherently 3D. Special light field algorithms, available in 2012, will be applied to the light field pictures to enable viewing on any 3D display and to enable viewers to shift the perspective of the scene.
The Lytro light field camera is accompanied by Lytro's desktop application, a free software download that easily imports pictures from camera to computer. Currently available for Mac OS X, the desktop application lets people view, interact with, organize and share their light field pictures. Lytro pictures can then be uploaded to Lytro.com to be shared via Facebook, Twitter, blogs, or as links in email messages. Once shared, Lytro's living pictures allow viewers to live the moment with the photographer and explore a scene like never before. Viewers can continually interact with Lytro pictures – focusing them over and over – expanding the creative possibilities of each and every shot.
Concepts related to the light field and computational photography have been researched in academic circles for more than a century. Light field science was the subject of Lytro CEO and Founder Dr. Ren Ng's Ph.D. dissertation in computer science at Stanford, which was awarded the internationally-recognized ACM Dissertation Award in 2007 as well as Stanford University's Arthur Samuel Award for Best Ph.D. Dissertation. Dr. Ng's research focused on miniaturizing light field technology into the body of a single camera to make it practical for everyday use.
The digital still camera market is large and growing with $38.3 billion in worldwide revenue in 2010 and expectations to increase to $43.5 billion worldwide by 2015.* Visual storytelling is universal, with 60 billion photos shared on Facebook in 2010, projected to reach 100 billion photos by this summer.
"Light field photography was once only possible with 100 cameras tethered to a supercomputer in a lab," said Ng. "Today it's accessible to everyone in a camera that's small and powerful, but incredibly easy to use. Our goal is to forever change the way people take and experience pictures, and today marks our first major step."
Pricing & Availability
The Lytro camera is available in two models: 8GB ($399, 350 pictures, in Electric Blue or Graphite) and 16GB ($499, 750 pictures, in Red Hot). It is now available to order at Lytro.com and will ship in early 2012. The Lytro desktop application will be available initially for the Mac operating system; a Windows version will be available in 2012.
For a demonstration of living pictures, visit the Lytro Picture Gallery: www.lytro.com/living-pictures.
* ―Digital Still Cameras: Devices, Features, Lenses, Sensors, and Semiconductors,‖ In-Stat (2011)
Aug 12, 2013
Jun 19, 2013
Nov 16, 2012
Oct 9, 2012
|Big Steaming Pile by WhistlerOne|
from Product Shoot: Coffee
|AU4_6418_BB-35 by DaveInHouston|
Adobe's experimental Project 'Deep Fill' is an incredibly powerful and impressive, AI-powered version of Content Aware Fill. Watch the demo to see this amazing tool in action.
LEE has released a new series of Reverse ND filters that are most opaque in the middle and become progressively clearer towards the top. This makes them ideal for capturing scenes where the sun is close to the horizon.
A former New York Times photographer is suing both the newspaper and its photography director Michele McNally for over $500,000 for age discrimination and unfair classification as a freelancer for nearly a decade.
"CPS Platinum members will now enjoy next-day service, with equipment serviced and shipped the business day after an estimate is approved. For repairs that will take longer, Canon will offer next-day loaner equipment."
Irix is introducing a new filter system called the Irix Edge 100. The ultra-light, ultra-thin system is build specifically for wide angle lenses like Irix's own 15mm F2.4.
After conducting a series of safety tests, the FAA is recommending that all airlines ban cameras and other electronics with Lithium Ion batteries from checked baggage. The agency believe the risk of a catastrophic fire and explosion is too great.
The Pixentu jackets keep you and your gear warm and dry, offering useful features like lens and tripod pockets, in addition to some quirky ones like an extended hood to protect your camera from the rain.
Adobe gave the audience at MAX a sneak peek at some exciting new technology its developing. It's called Adobe Cloak: a highly capable Content Aware Fill-like feature for video editors.
Earlier today, Flickr moved its photo book printing service over to a third party services, and stopped offering any wall art options entirely.
The patent details a flipping rear LCD screen so large, Canon has had to hide the rear dial and several buttons underneath.
We've added a selection of extra images to our Nikon D850 gallery. As part of the process of rounding off the review we made sure a number of us had shot the camera in a variety of situations, we've added those shots to the gallery to give a broad cross section of how the camera performs.
Wiral LITE is an affordable, easy-to-use cable cam system that can do things a portable slider simply can't do, and go places no slider would dare go.
Not happy with the recent demise of Lightroom as a stand-alone, subscription free service? Macphun's got your back... or they will in 2018.
Once connected to a PC, Mac, tablet or smartphone, Pholio automatically searches through the device storage and backs up all images and videos—complete with auto-tagging and intelligent search capabilities.
The 360 Round uses eight horizontally positioned camera pairs and one upward-pointing single lens to capture and livestream panoramic 4K 3D content.
Introduced just three years ago, the Samsung NX1 was both a technological tour-de-force and a great camera to use, earning one of the highest scores we've ever awarded and winning our 2015 Innovation Award. But its short-lived run in the photo world leaves us wondering what could have been.
The Fujifilm X-E3 is styled like a classic rangefinder, but features a built-in touchscreen, AF joystick, and electronic viewfinder – truly an old school meets new type of camera. Lay some eyes on our sample gallery to see how it performs in the real world.
Like it or not, Adobe is embracing a cloud-centric, AI-rich future with the introduction of Lightroom CC. And that's a great thing, though you may not see it now, argues Rishi Sanyal.
The announcement of a more cloud-integrated Lightroom product sees the death of the company's standalone version. This need to make payments in perpetuity (whether you choose Lightroom Classic or CC), chips away at the idea that your Lightroom library is a long-term solution, argues Richard Butler.
The XPro-C 2.4GHz wireless flash trigger that Godox released for Canon users last month now has a Nikon equivalent—the aptly named XPro-N. Sony, Fujifilm and MFT versions are in the works.
In the aftermath of hurricanes Harvey, Irma and Maria, camera and lens maker Sigma is extending its standard product warranty to cover damage caused by these three natural disasters.
The F4 Plus can can capture 360° stills, videos and broadcast livestream footage at 8K resolution... that's 7680 x 3840 pixels!
Lightroom is hogging the spotlight at Adobe MAX, but Photoshop CC got some substantial improvements as well. Find out what's new in the latest version of Photoshop CC.
The aptly-named 'Nude' app automatically detects NSFW images on your iPhone, moves them to a protected vault and deletes the original files in the camera roll and on iCloud.
The Zeiss Milvus family of manual-focus full-frame lenses just gained a new member. Meet the Zeiss Milvus 24mm F1.4: a fast, rugged new lens designed primarily for landscape and architecture photography.
Lightroom has built a brand new Lightroom CC from the ground up to be faster, easier to use, and cloud-based. The application formerly known as Lightroom CC will continue to exist, and will go by "Lightroom Classic CC."
Google Research did a deep dive on the Pixel 2 smartphone's background-blurring portrait mode that uses neural networking and dual-pixel technology instead of a dual-camera setup.
With the arrival of the PowerShot G1 X III, there are now seven Canon cameras built around the 24MP Dual Pixel sensor and Digic 7 processor. We take a look at the differences and what might prompt you to choose one over the others.
Meet the HP ZBook x2. The so-called 'world's most powerful and first detachable PC workstation,' it was built with creative professionals in mind, and is being debuted at Adobe MAX.
PDN sat down with Ahmed Fakhr, director of photography at RollingStone.com, to talk about how the famed publication is adapting to the changing photo and video needs of the modern era and how he 'evaluates the skills of potential contributors.'