Plenoptic camera maker Lytro has unveiled its first product - the Lytro Light Field Camera. Available in early 2012, the camera will come in 8Gb and 16Gb versions, costing $399 and $499, and capable of storing 350 and 750 images respectively in their internal memory. The cameras feature a 35-280mm equivalent, constant F2 lens with what the company is calling an 11 megaray sensor, that captures photos that can be refocused after shooting. Company Founder and CEO Ren Ng showed us the camera and talked us through the shooting experience.
- Camera overview with CEO Ren Ng
- Interview with Ren Ng conducted in August
- Press Release
- Additional images
Lytro, Inc. Unveils the World's First Consumer Light Field Camera
Groundbreaking new camera instantly captures interactive, living pictures to share with friends and family online
Mountain View, CA – October 19, 2011 - Today, Lytro, Inc. (www.lytro.com) unveiled the first Lytro consumer light field camera, introducing a new way to take and experience pictures. Unlike conventional cameras, the Lytro light field camera captures all the rays of light in a scene, providing new capabilities never before possible, such as the ability to focus a picture after it's taken. The pocket-sized camera, which offers a powerful 8x optical zoom and f/2 lens in an iconic design, creates interactive "living pictures" that can be endlessly refocused. The camera is available in two models and three colors, starting at $399.
The Lytro is the only consumer camera that lets people instantly capture a scene just as they see it by recording a fundamentally richer set of data than ever before. Lytro cameras feature a light field sensor that collects the color, intensity, and the direction of every light ray flowing into the camera, capturing a scene in four dimensions. To process this additional information, Lytro cameras contain a light field engine that allows camera owners to refocus pictures directly on the camera. When the Lytro's living pictures are shared online, the light field engine travels with each picture so anyone can interact with them on nearly any device, including web browsers, mobile phones, and tablets — without having to download special software.
The Lytro's sleek design was created with simplicity in mind. With no unnecessary modes or dials, the camera features just two buttons — power and shutter — and has an intuitive glass touchscreen that lets pictures be viewed and refocused directly on the camera. While the Lytro camera houses complex technology, it is fundamentally easy to use, opening new creative opportunities for anyone interested in sharing their favorite memories with friends and family.
The Lytro camera's features include:
- Form follows function: The Lytro's unique compact design is driven by its 8x optical zoom lens, which features a constant f/2 aperture. The Lytro's anodized aluminum body is lightweight yet sturdy. At less than eight ounces, the Lytro puts remarkable power in a pocket-sized camera.
- Proprietary light field science: The Lytro is the only camera that captures life in living pictures. Its innovative light field sensor captures 11 million light rays of data (or 11 megarays), including the direction of each ray, something conventional cameras don't do. The light field engine then processes the data into a picture that is displayed in HD quality.
- Unparalleled speed: The Lytro's speed ensures that people never miss a moment. It turns on instantly and has an instant shutter. With no need to auto-focus, the Lytro has no shutter delays.
- Low-light sensitivity: By using all of the available light in a scene, the Lytro performs well in low-light environments without the use of a flash.
- Significant storage: The Lytro is available in both 8GB and 16GB models, storing 350 and 750 pictures respectively. In addition, our first camera owners will enjoy free storage for the light field pictures they've uploaded to Lytro.com.
- Seeing in 3D: Coming soon! Captured as a full light field, all pictures taken with the Lytro are inherently 3D. Special light field algorithms, available in 2012, will be applied to the light field pictures to enable viewing on any 3D display and to enable viewers to shift the perspective of the scene.
The Lytro light field camera is accompanied by Lytro's desktop application, a free software download that easily imports pictures from camera to computer. Currently available for Mac OS X, the desktop application lets people view, interact with, organize and share their light field pictures. Lytro pictures can then be uploaded to Lytro.com to be shared via Facebook, Twitter, blogs, or as links in email messages. Once shared, Lytro's living pictures allow viewers to live the moment with the photographer and explore a scene like never before. Viewers can continually interact with Lytro pictures – focusing them over and over – expanding the creative possibilities of each and every shot.
Concepts related to the light field and computational photography have been researched in academic circles for more than a century. Light field science was the subject of Lytro CEO and Founder Dr. Ren Ng's Ph.D. dissertation in computer science at Stanford, which was awarded the internationally-recognized ACM Dissertation Award in 2007 as well as Stanford University's Arthur Samuel Award for Best Ph.D. Dissertation. Dr. Ng's research focused on miniaturizing light field technology into the body of a single camera to make it practical for everyday use.
The digital still camera market is large and growing with $38.3 billion in worldwide revenue in 2010 and expectations to increase to $43.5 billion worldwide by 2015.* Visual storytelling is universal, with 60 billion photos shared on Facebook in 2010, projected to reach 100 billion photos by this summer.
"Light field photography was once only possible with 100 cameras tethered to a supercomputer in a lab," said Ng. "Today it's accessible to everyone in a camera that's small and powerful, but incredibly easy to use. Our goal is to forever change the way people take and experience pictures, and today marks our first major step."
Pricing & Availability
The Lytro camera is available in two models: 8GB ($399, 350 pictures, in Electric Blue or Graphite) and 16GB ($499, 750 pictures, in Red Hot). It is now available to order at Lytro.com and will ship in early 2012. The Lytro desktop application will be available initially for the Mac operating system; a Windows version will be available in 2012.
For a demonstration of living pictures, visit the Lytro Picture Gallery: www.lytro.com/living-pictures.
* ―Digital Still Cameras: Devices, Features, Lenses, Sensors, and Semiconductors,‖ In-Stat (2011)
Aug 12, 2013
Jun 19, 2013
Nov 16, 2012
Oct 9, 2012
|Fascia walkie talkie building London by ian herridge|
from Abstract Architecture
|Global Reach by cjf2|
French President Emmanuel Macron has lodged a legal complaint against a paparazzo who snuck onto the president's private vacation property to take pictures.
Ever wonder what the difference is between compressed, uncompressed and lossless compressed Raw files? Photography Life's Nasim Mansurov breaks it down for you in this informative article.
The oldest known portrait of a US president was just discovered after over a century in storage. It's going up for auction in October, where it's expected to fetch between $150,000 and $250,000.
If you're using the popular Sigma 24-70mm F2.8 Art lens with Sigma's MC-11 converter, listen up: you'll want to update your lens and converter firmware ASAP.
If you've heard it once, you've probably heard it a thousand times: never check in your camera gear when flying. This shattered $11,000 lens is what can happen when you do.
Lensrentals just did its first Cine lens comparison, pitting five top-notch 35mm primes against each other: the Zeiss CP.2 35mm T2.1, Canon CN-E 35mm T1.5, Sigma 35mm T1.5 FF, Rokinon Xeen 35mm T1.5 and Schneider Xenon 35mm T2.1.
A team of Google researchers have found that slightly warping watermarks when embedding them into images can help prevent automatic removal.
You don't have to empty your savings account to take your photography to the next level. These cheap buys cost about $50 or less, and come with outsized benefits for your photography.
Joey L, Dani Diamond, Brandon Woelfel and Jessica Kobeissi go head-to-head in an episode of "4 photographers shoot the same model."
The latest flagship phone from Asus combines a 12MP 1/2.55" Sony IMX362 main sensor with a smaller Sony IMX351 chip for 2x zoom and a background-blurring portrait mode.
The company behind popular photo editor Picktorial 3 just released the X-Pack: a preset package that allows you to add Fuji's in-camera film simulation profiles to your RAF files in post.
Photoshop. GoPro. Every once in a while a product emerges that defines a category. And sometimes, it vanishes just as quickly as it arrived on the scene. This week's Throwback Thursday remembers the Flip, the pocket camcorder everyone had – until they didn't.
The Nokia 8's dual-cam combines the image data from a 13MP RGB sensor and a 13 monochrome chip for better detail, improved dynamic range and lower noise levels.
The company behind retail giant B&H Photo has agreed to pay out $3.2 million in monetary relief and back wages to settle a discrimination and harassment case from 2016.
After a popular Facebook teaser and some studio portrait samples, Godox has finally officially released the Godox A1 smartphone flash and flash trigger. Cheap, versatile and innovative, color us intrigued.
Canon’s EOS 5D Mk IV has won the European Imaging and Sound Association’s Professional DSLR of the Year award, making this the third year in a row that the brand has beaten Nikon to the top spot in the professional camera category.
A photograph and quote tweeted out by former president Barack Obama has officially become the most popular tweet of all time, receiving over 1.3 million retweets and 3.4 million likes.
Edward Weston was one of the most influential photographers of the 20th century, and in this episode of Advancing Your Photography we learn the extreme technique he used to capture one of his most famous still life photos.
Instagram just released a small update that will make a huge difference if you're active on the photo sharing app: threaded comment replies.
Venus Optics has announced the price and delivery date of the second lens to join its Zero-D line up: the 15mm F2 for Sony’s E mount. A lens they've dubbed, "the world's fastest 15mm rectilinear lens for full-frame."
Cinnac is a new social network for photographers that will help you separate your good photos from your great ones through a Tinder-like community-based rating system.
The Canon EF 35mm F2 IS USM is an understated jewel of a lens, and one that we've enjoyed on a variety of cameras since its release almost five years ago. Its relatively small size and image stabilization make it a versatile tool for a variety of photography - check out our sample gallery.
You don't need a fancy studio or tons of gear to capture the kind of classic product photography you see in magazines. In this video, Dustin Dolby shows you how to do it with just a couple of speedlights and some know-how.
The life-logging camera is trying to make a comeback. Say hello to FrontRow, a live-streaming enabled life-logging camera from Ubiquiti that hangs on a necklace like a pendant.
When a prospective client approaches you, don't just say "yes" right away. Here's a useful list of questions you should be asking before you decide to take the job and name your price.
Samsung just revealed a blazing-fast new Solid State Drive capable of data transfer speeds of up to 540MB/s.
DJI has developed a 'Local Data Mode' that lets pilots fly without being connected to the Internet. The mode should calm recent fears over data privacy and security when flying DJI drones.
After 1.7 million downloads on Apple computers since the launch in November 2015, Aurora HDR will be available for Windows PCs for the first time with the 2018 release.
The company behind the new Meyer Optik Goerlitz lens manufacturing business has formed a new brand to bring back the Biotar 75mm F1.5 that was made by Carl Zeiss Jena in the 1940s and 50s.
The updated Qualcomm Spectra system is a dual-camera setup that is capable of sensing depth and motion in real time.