PMA 2010: Sony has decided to keep no secrets and has outlined its forthcoming plans for 2010, including an APS-C competitor for micro Four Thirds. The company has mockup images of a compact, slimline camera, plus three lenses including a currently-fashionable pancake prime. Alpha SLR enthusiasts will be heartened by a promised successor to the highly-regarded A700 that will shoot AVCHD video, shown alongside an as-yet unidentified, smaller video-capable body. Finally the high end is catered for by an upcoming Carl Zeiss Distagon T* 24mm F2 wideangle lens, and a 500mm F4 G telephoto in what appears to be the same silver finish as graces the 70-400mm F4-5.6.
Sony highlights digital imaging strategy at PMA
- Ultra-compact new α camera with interchangeable lenses in development for launch 2010
- Additions to mainstream α family and mid-range successor to α700
- New lenses in development including Distagon T* 24mm f/2 ZA SSM 24mm, new Carl Zeiss wide angle lens and Super Telephoto 500mm f/4 G Lens
February 2010: At PMA this year, Sony confirms plans to further expand the appeal of its digital imaging range. Additions to the α (”alpha”) range of DSLR cameras will be joined by a new product concept that makes high-quality imaging accessible to an even wider audience of photographers.
Ultra-compact camera with interchangeable lenses and APS-C sensor
In 2010 Sony will introduce a new ultra-compact camera with interchangeable lenses that teams “any time, anywhere” convenience with DSLR picture quality. Exhibited in early concept mock-up form at PMA, the camera features a newly-developed Exmor APS HD CMOS sensor. It will also support HD video recording using the efficient AVCHD format. Shown in mock-up form alongside the compact, easy-to-use new camera is a selection of compatible interchangeable lenses.
Mainstream DSLR range to grow further
Sony also confirms that the current α range will continue to grow with the introduction of further new mainstream DSLR models using the newly-developed Exmor APS HD CMOS sensor and integrating HD video function with AVCHD format.
Shown in concept mock-up form at PMA is a successor to the α700, Sony’s acclaimed mid-range camera body that has found favour with ‘prosumers’ and enthusiasts.
New DSLR lenses from Sony
The α family of over 30 interchangeable lenses and teleconverters is set to grow with the addition of exciting new models.
Shown in advanced pre-production form at PMA is the Distagon T* 24mm f/2 ZA SSM Carl Zeiss wide angle lens. Scheduled for launch in 2010, this bright, wide angle prime is an ideal choice for reportage, naturally lit interiors and other quality-critical handheld shooting applications.
Displayed as a mock-up on the Sony booth, the newest lens to carry the G Lens name is a bright, high-power Super Telephoto 500mm f/4 G with class-leading optical performance.
Importing, culling and tagging photos is about to get a whole lot faster and look a whole lot better with the impending arrival of Photo Mechanic 6.
On its own, the FTZ adapter retails for $250 and when bundled it dropped the cost to just $150. Now, Nikon is offering it for free with all Z6, Z7 purchases in the United States.
Profoto said it spoke with Godox back at Photokina 2018 and continues to contact Godox in an effort to stop it from marketing its V1 light.
Product renders in Italian publication Notebook Italia show an unusual design that conceals all cameras with the help of a slider mechanism.
Canon says its new EF 400mm F2.8L IS III and EF 600mm F4L IS III lenses can suffer from an intermittent flickering when shooting video in M or Av modes with certain cameras.
Leica recently announced the Q2, a digital rangefinder with a fixed 28mm F1.7 lens. It's a heck of a lot of fun to shoot with, but is it right for you? Based on our time with the camera, and its specifications, we've examined how well-suited it is for common photography use-cases.
Now that our Panasonic Lumix S1R has final firmware, we couldn't wait to get out shooting with it - and we also tried the high-res mode, which combines files to get 187 megapixel images. Because sometimes, 47 megapixels just isn't enough.
DroneShield has announced a partnership with NASCAR to use its trifecta of drone-disabling technology at events held at Texas Motor Speedway.
In this article, travel and landscape photographer Mitch Green encourages us to spend more time in the the field.
the lens lacks any electronics whatsoever and is constructed entirely of glass and metal. Of course, that comes at the expense of weight — this thing weighs in at 1.1kg / 2.43lbs.
Drones can be useful tools in urban areas, where they're utilized for everything from news reporting to building inspections, but flying in these areas requires careful preparation. Here's what you need to know to do so safely.
Hasselblad has released a new cable release and USB double battery charger for its X1D medium format camera .
After a report published by NBC News, Flickr has taken heat for allegedly letting IBM 'scrape' photos for use in its facial recognition datasets. But the problem isn't what it seems on the surface.
Samyang has announced the impending arrival of the AF 85mm F1.4 FE lens for full-frame Sony cameras.
Some Photoshop shortcuts are simple and obvious. Others, not so much. Here are 15 shortcuts that are actually useful.
Twitter has redesigned its in-app camera for easier access from the timeline screen.
Independent cinema lens manufacturer SLR Magic has announced it will offer all of its existing MicroPrime range in the Fujifilm X mount and has even created a Fuji-specific 12mm lens.
We've updated our buying guides with three more cameras: the Canon EOS RP, Nikon Z6 and Olympus E-M1X.
CFexpress 2.0 cards will come in three different form factors, each of which will offer different maximum speeds.
Lensbaby has added a third tilt lens to its Optic Swap system, this time a 35mm lens, adding to the existing 50mm and 80mm options.
Sigma has released firmware updates for a number of its lenses as well as its EF-E adapter to address various errors and features with Canon, Nikon and Sony cameras.
We've added the Fujifilm X-T30 and Sony a6400 to our 'Best Cameras under $1000' buying guide. These two mirrorless models pack in a lot of features for just $900 body only.
Instagram, Facebook and other Facebook-owned services are down for users around the world.
Think Tank Photo has unveiled its new Vision series of shoulder bags, including the Vision 10, Vision 13 and Vision 15.
The OPPO Reno series will be launched on April 10 but some details have already been spotted on the web.
Insta360 has unveiled its latest camera, as well as a new VR headset app and a specialized smartphone cover that makes it possible to view 3D video on standard smartphones.
A fresh crop of ready-for-anything compacts has been added to our buying guide – just in time for Spring Break.
At the Hydrogen One launch RED promised a range of bolt-on modules designed to expand the device's feature set. However, there is now doubt if those modules will ever be released.
Due to growing concerns about drones around regulated airspace, no-fly zones in the United Kingdom will be more than four times larger than before starting March 13.
Huawei clearly hasn't learned its lesson and once again has been busted for trying to pass off DSLR photos as images taken with one of its upcoming smartphones.