Pentax has unveiled the Optio I-10 compact camera that replicates the look of the company's Auto 110 micro-SLRs. Behind the cute, retro styling is a 12MP sensor, 2.7" LCD and a 5x zoom covering a 28-140mm equivalent range. It also includes sensor-shake image stabilization, 720p HD movie shooting, a dynamic range expansion feature, the ability to be remotely controlled and can recognise the faces of cats and dogs.

Press Release:

PENTAX Optio I-10

An eye-catching SLR-shaped digital compact camera, packaging a host of advanced features
in a compact, lightweight body

January 26, 2010: HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX Optio I-10 digital compact camera. In addition to a compact body with the look of an SLR camera, it offers a wide range of advanced functions — including an upgraded Face Detection AF & AE function that even detects the faces of dogs and cats — to make high-quality digital photography more effortless and enjoyable.

Major Features

Unique design inspired by an SLR camera
The Optio I-10’s unique, eye-catching design is reminiscent of the beloved SLR cameras of yesteryear; it will surely create a sense of nostalgia for many users. By efficiently positioning components such as a flash unit and a speaker to the upper middle section of the camera body, and by reducing the height of both sides to a minimum, PENTAX was able to create this original SLR-shaped body with an elevated mid section. The centre section of the camera’s front panel is elegantly textured to give a high-quality appearance and a pleasing texture, while all other elements, including the near-centred lens and the PENTAX logo just above it, have been carefully designed to enhance the SLR camera image.

Upgraded face detection — detecting even the faces of dogs and cats
The Optio I-10 features a new-generation Face Detection AF & AE function, which instantly and accurately detects up to 32 faces in the image field, then catches them in sharp focus and in optimum exposure in just 0.03 seconds. In addition to popular features such as the innovative Small Face Filter, this upgraded version is programmed to detect not only human faces, but also the faces of dogs and cats. When the user selects pre-registered dog or cat faces (up to three choices), the camera automatically recognises them and optimises focus and exposure. The user can even program the camera to automatically release the shutter the moment the subject’s face turns straight toward the camera. These features make it simple and effortless to capture delightful faces of active pets.

Optical 5X zoom lens for broad coverage, from wide angle to telephoto
Despite its compact dimensions, the Optio I-10 features an optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). This wide zoom range means the Optio I-10 easily handles a wide variety of subjects and scenes — from breathtaking landscapes, majestic architecture and group shots in a confined space, to tightly cropped photos shot from a distance. When coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject, the zoom range can be extended to approximately 31.3 times.

Exceptional image quality
Combining the exceptional image resolution provided by approximately 12.1 effective megapixels, the faithful colour reproduction of the PENTAX-developed high-performance imaging engine, and the camera’s high-performance PENTAX zoom lens, the Optio I-10 delivers brilliant, high-quality images with well-defined details. Even when enlarged to larger sizes, the images ensure sharp, high-resolution prints with edge-to-edge sharpness.

Triple anti-shake protection to prevent different types of camera shake
CCD-shift-type SR mechanism
The Optio I-10 incorporates an advanced CCD-shift-type SR (Shake Reduction) mechanism, which effectively compensates for camera shake by shifting the camera’s image sensor (CCD) horizontally and vertically in relation to the amount of shake detected by the high-accuracy gyro sensor. This sophisticated mechanism offers an outstanding camera-shake compensation effect equivalent to approximately up to 2.5 shutter steps, even under shake-prone shooting conditions — such as when using a telephoto lens, or when shooting a sunset or indoor scene with the incident light only.
High-Sensitivity anti-shake mode*
When it detects low-lighting conditions in still-image shooting, the Optio I-10 automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed. This effectively minimizes the adverse effects of camera shake and subject shake under poor lighting conditions.
Movie SR mode**
During movie recording, the Optio I-10 prevents blurry images by digitally minimising annoying camera shake through the use of exclusive software.

High-quality, HD-proportioned movie recording
The Optio I-10 captures beautiful, flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels)*** at a frame rate of 30 frames per second. This mode also offers a variety of editing functions: still images can be extracted from movie clips, and title images can be added to the beginning and/or end of a movie clip, and more.

Subscreen Input function for constant display of a favorite image on the screen
The Optio I-10 offers the new and innovative Subscreen Input function, which allows the user to display a thumbnail of a recorded image in the upper left corner of the LCD panel. This function comes in handy when the photographer wants to use a recorded image as a reference to shoot subjects from the same angle and at the same image size every time (such as photographing prepared food in the same way to compile a recipe file), or when the user wants to constantly keep a favorite image on the screen.

Creative digital filters to process recorded images
The Optio I-10 comes equipped with 11 digital filters to add various visual effects to recorded images without the need for a computer. In addition to the conventional Monochrome and Sepia filters and the creative Toy Camera and Soft filters, the Optio I-10 now offers the new Starburst filter, which creates cross-, heart- or star-shaped highlights from nighttime illuminations or reflections on the water. The user can even apply multiple filters to a single image.

Other features

  • Wireless remote shooting using an optional PENTAX remote controller
  • Auto Picture mode to automatically select one of the eight shooting modes for the optimum result
  • D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
  • Original Frame function to add a decorative frame and/or letters/characters to a recorded image
  • Digital Panorama mode to create a single panoramic picture from as many as three images
  • Digital Wide function to compose an ultra-wide-angle picture (roughly equivalent to an image taken with approximately 21mm lens in the 35mm format) from two images
  • Menu Magnification function to enlarge menu items for easier viewing
  • Eye-Fi connected: optimised for use with Eye-Fi wireless memory cards
  • MediaImpression 2.0 for PENTAX image viewing, editing and filing software included (compatible with latest operation systems, such as Windows 7 and Mac OS X 10.6)

* When the High-Sensitivity anti-shake mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.
*** When the Optio I-10’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

Pentax Optio I-10 specifications


• 1/2.3" CCD sensor
• 12.1 million effective pixels

Image sizes • 12M
• 9M(16:9)
• 7M
• 5.3M(16:9)
• 5M
• 3.8M(16:9)
• 3M
• 2.1M(16:9)
• 1024
• 640
Image stabilization CCD-shift
Movie mode

• 1280
• 640
• 320

Lens • 5x Optical zoom
• 28 - 140mm (35mm equiv.)
• f=5.1 - 25.5mm
• F3.5- 5.9
• 7 elements in 6 groups (3 aspherical elements)
Digital zoom approx. 6.3x
Focus modes • Standard (9-point AF, Spot AF, Auto tracking AF)
• Macro
• Super Macro
• Infinity-landscape
• Pan Focus
• Manual Focus
AF assist lamp No
Scene modes

• Auto Picture
• Program
• Night Scene
• Night Scene Portrait
• Half-length Portrait
• Movie
• Landscape
• Flower
• Portrait
• Surf & Snow
• Sport
• Digital SR
• Kids
• Pet
• Food
• Fireworks
• Frame Composite
• Party
• Natural Skin Tone
• Candlelight
• Text
• Blog
• Digital Wide
• Digital Panorama
• Green


• Multi-segment
• Center-Weighted
• Spot

Exposure compen.

• +/-2 EV
• 0.3 EV increments


• Auto
• 80 - 6400

Shutter speed

• 1/2000- 1/4 sec.
• 4 sec in night scene mode

Aperture values F3.5- F5.9
White balance • Auto
• Daylight
• Shade
• Tungsten light
• Fluorescent light
• Manual Setting
Drive modes

• One shot
• Self-timer
• Continuous Shooting
• Burst
• Remote Control

LCD monitor • 2.7"
• approx 230K dots
Flash • Flash-on
• Flash-off
• Red-eye" reduction
• Soft-Flash
FLash range • Wide: approx. 0.15 - 4.0m (ISO Auto)
• Tele: approx. 1.0 - 2.4m (ISO Auto)

• DC Input
• AV Output
• USB2.0 High speed

Storage • Built-in Memory (approx. 26.7MB)
• SD/SDHC Memory Card
Power • Rechargeable D-LI92 lithium-ion battery
• Optional AC adapter kit is also available
Dimensions 101 × 65 × 28 mm (4.0 × 2.6 × 1.1 inches)
Weight (no battery) Approx. 132g (4.7oz)
Weight (with battery) Approx. 153g (5.4oz)

Additional images