Samsung wants to 'own' the mirrorless camera sector, according to Seung Soo Park, Samsung’s Vice President, Strategy Marketing and Digital Media. This will include enhanced communication with customers and firmware updates for its cameras based on their requests, he said, in an exclusive interview with dpreview.com.
'Over 30% of customers are registering their NX10 - they really want to communicate with us. They're checking for firmware updates every day so we're learning to be more pro-active, trying to improve our service,' he said.
Seung Soo Park: 'we want to be the owner of this category'
The result will be firmware updates based on this feedback, he confirmed. 'We're receiving many good ideas, ways to upgrade and improve the user interface - we will be issuing firmware not as trouble-shooting but as relationship management,' said Byung-Deok Nam, Vice President of the development team.
Meanwhile, Park dismissed the idea that the NX10 should be seen as an entry-level DSLR competitor, citing its high-resolution AMOLED screen and 14.6MP CMOS sensor as evidence that the new mirrorless camera is in a class of its own. ‘The NX10 is a new breed of camera’ he explained - neither a development of DSLR, nor compact camera technology, but a ‘new paradigm.'
Asked how he would summarize the NX10’s unique selling points, Park pointed to Samsung’s use of an APS-C format sensor in a body which offers the same ease-of-use as a high-end compact. Huge efforts are being made, Park told us, to make Samsung into a ‘camera specialist’ in its own right and he promised consumers ‘more, and faster innovation’ in the near future.
Despite these ambitions, he admitted the company had been ‘very surprised’ by the popularity of the 30mm f/2 pancake lens. 'For every 100 kit zooms we sell, we sell 50 pancakes,'he said and pointed to the NX10’s light weight and small body as a key to the success of the tiny lens.
When asked about the future of Samsung’s GX-series DSLRs, which were developed in partnership with Pentax, Park was noncommittal. The relationship with Pentax remains one of ‘close co-operation’ he told us, but in the short term, Samsung’s focus is on NX.
The a9 boasts impressive capability. As more examples of it in practice pour in, Sony's claims hold up. Watch the a9 track and maintain focus on a rapidly approaching basketball.
Last week, more than a million tonnes of Californian coastline slid into the ocean, taking part of Highway 1 with it. Check out the remodeling in photos taken before and after the landslide.
Even after eighteen months of reviewing the latest, greatest, shiniest and must-buy-me-est new gear, DPReview staffer Carey Rose has continued to use older DSLR cameras for his freelance work. But now, that might be changing. Read more
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more
The new Prynt Pocket can print a photo directly from their iPhone simply by inserting the phone into the printer, then snapping a photo. Each print will cost about 50 cents. Read more
Updates for Adobe Camera Raw and Lightroom CC bring support for the Sony A9 and Panasonic ZS70/TZ90, along with bug fixes.
The Triggertrap remote camera control system is no longer sold due to the company folding, but now users will be able to build their own. Read more
The Magic Format Converter comes with internal optics that expand the image circle of full-frame DSLR lenses for use on the Fuji medium format camera. Read more