Fashion Shoot: Tips from a Pro
1 Fashion Shoot: Tips from a Pro
|In fashion, the photography is the easy part. What makes or breaks a successful shoot is proper planning and great production skills.|
My photographic career began three decades ago when I arrived in London at the age of 24 and landed an assisting job with a fashion photographer. The contacts I made while assisting over the next few years laid the foundation for my later professional career. Looking back, it all seems so easy. Back then you could actually earn a living from editorial work and there seemed to be plenty of jobs to be found as long as you were prepared to drag your portfolio around town.
What I soon learned though was that having a successful career in fashion and beauty photography involved much more than just technical camera know-how. As with any type of specialisation it all boils down to you having two things: the photographic skills, plus a deep knowledge of your subject. In this three-page article I'm going to share some advice, drawn from experience, about what it takes to pull off a successful fashion shoot.
Taking the picture is the easy part...
Some photographers don't like to admit it, but it's true. There are a lot of wannabe fashion and beauty photographers out there today, and they can all take pictures. The problem most have is that while they love the idea of photographing attractive models, they don’t have a real empathy or understanding of their subjects or specialised knowledge in a particular area of beauty or fashion.
|Producing a beauty or fashion shoot involves choosing hair, makeup and clothing stylists who can help you fulfill the client's vision for the product.|
If you’re to make a living out of fashion photography you need commissions. And to keep those coming you have to prove your photos work for the target audience, which will mostly be women. This is a crucial distinction between fashion work and the glamour/boudoir photography that's aimed at a male audience.
In my case I ended up specialising in photographing hair. Over the years I have been lucky enough to work with some of the biggest names in the hairdressing business and have gained a thorough appreciation of what works in front of the camera and what doesn’t. This experience gives me the ability to direct hairdressers on a shoot and guide them to produce the best possible looks. Then there is also the knowledge of how to choose a makeup artist and clothes stylist and assemble a creative team. These are all important steps in coordinating a successful shoot. Oh, and then there is the photography you do at the end - that’s the easy part.
|Most people think of fashion photography as being all about clever techniques and working with glamorous models. These things are important of course, but like any other professional discipline good photography always has to be built upon firm foundations, which means knowing how to produce a studio shoot, or at least getting someone who knows their stuff to do this for you.|
|Nectar Dancing by Lensmate|
from A Big Year - birds
|Foggy morning by LassiM|
|Sad clown by PEB|
|Mtl Gen X 2015 DP by MarioSS|
from - Gen X - (In Full Colours+ Border)
National Geographic photographer Bob Holmes talks about light, and why you need to learn how to 'see' and not just 'look' at your subject.
Photographer Alessandro Barteletti shares the story behind his National Geographic Italia cover, shot with a 10-year-old DSLR and an iPhone flashlight.
Fashion catalog photographers in China have some next-level models to work with. In this video, you see one model hitting 30 poses in 15 seconds as the photographer snaps away.
Photographer Paul Adshead breaks down 11 photography-related smartphone apps he couldn't live without—from a pocket light meter to a lighting diagram app.
Fast-growing Chinese flash brand Godox is teasing a brand new flash trigger... for smartphones. The Godox A1 is a 'phone flash system' that can act as both flash and 2.4GHz trigger.
On July 12, Canon opened its newest Technology and Support Center, designed to serve the motion picture industry, in Burbank, CA. DPReview got a sneak peak and takes you behind the scenes.
The Sigma 14mm F1.8 Art is truly one-of-a-kind. It offers the fastest aperture of any lens that shares its focal length, produces beautiful sunstars and is incredibly sharp to boot. If you're in the market for a fast ultrawide prime, this looks to be the one to get.
In this article, expert macro photographer Thomas Shahan shares advice for successful closeup photography of bugs, insects and small animals.
DJI's new firmware makes it difficult to fly in restricted airspace, even when you have proper clearance. Is DJI placing themselves between professionals and the FAA?
Go behind the scenes with National Geographic photographer Renan Ozturk and see what it takes to capture a dangerous, harrowing, stunning Nat Geo photo essay.
Erez Marom tells the story behind this ominous photo of the sand 'reaching up' towards the mountains at Skagsanden beach in Norway. He calls this photo 'Torment.'
DPReview staffer Carey Rose has taken the Panasonic Leica DG 15mm F1.7 along for everything from a city-side boat ride to a bachelor party across the mountains. Find out how the little Leica fared.
Canon just unveiled the largest 12-ink printer on the market. The new imagePROGRAF PRO-6000 printer can make prints from 17 all the way up to 60 inches wide.
"Standing in one of the holiest places on earth, I felt uneasy," writes Wired's Jason Parham. "Most of my fellow visitors, I realized with a brief bloom of nausea, were taking selfies."
Christopher Nolan's Dunkirk has been receiving great reviews, but it's a challenge to see it in its full glory. This handy infographic reveals the aspect ratio chaos that is wrought as the industry retreats from film.
Anti-bullying organization Ditch the Label's Annual Bullying Survey 2017 reveals yet again that Instagram, more so than any other social network, has a the worst effect on youth mental health.
It's been a crazy day for innovative patent news. Apparently Sony is thinking of developing a medium format curved sensor camera.
An update to the Silkypix Raw converter fixes some bugs and adds support for several popular new cameras.
This crazy custom-built underwater camera shoots 8x10 large format film. It's supposedly "the first successful underwater 8x10 ever made," and it can be yours for $5,800... plus shipping.
Blackmagic just reveled a new accessory for their Cintel Film Scanner. The Cintel Audio and KeyKode Reader can capture KeyKode data and high-quality audio from film in real-time as it is being scanned.
A new Nikon patent shows a lens designed for a curved full-frame sensor. Could this be the high-end Nikon mirrorless camera people are hoping for?
The ability to shoot images at 1,000 fps first appeared in a Sony smartphone sensor. Now the Japanese manufacturer is using the same feature for industrial applications.
Astronomy expert and photographer Dr. Tyler Nordgren thinks you should "see your first eclipse, photograph your second." But if you do plan on taking photos this August, here are a few tips from someone who's been there.
How confident are you that you can spot a manipulated photo? A recent study at the University of Warwick shows that many people are pretty bad at it.
If you purchased a Leica TL2, do NOT attach Leica's Visoflex electronic viewfinder. Leica is working on a fix, but for now, it's possible the viewfinder will break your camera.
Google just released Motion Stills for Android. Unlike the iOS version, the Android app uses a redesigned video processing pipeline that processes each frame of a video as it is being recorded, creating instant results.
A huge copyright lawsuit between photography firm VHT and Zillow Group is heating up again, as both sides appeal a court ruling that granted VHT $4 million in damages.
European Space Agency astronaut Thomas Pesquet spent 6 months on board the International Space Station where he worked with Google capturing spheric panorama images that are now available in Street View.
It's official. PDN has confirmed with parent company Aurelius that 94-year-old lighting company Bowens is indeed going out of business.
The newly launched firmware version 1.06 fixes AF-issues that can occur with some lenses that are not officially compatible with the MC-11 converter.