Fashion Shoot: Tips from a Pro
1 Fashion Shoot: Tips from a Pro
|In fashion, the photography is the easy part. What makes or breaks a successful shoot is proper planning and great production skills.|
My photographic career began three decades ago when I arrived in London at the age of 24 and landed an assisting job with a fashion photographer. The contacts I made while assisting over the next few years laid the foundation for my later professional career. Looking back, it all seems so easy. Back then you could actually earn a living from editorial work and there seemed to be plenty of jobs to be found as long as you were prepared to drag your portfolio around town.
What I soon learned though was that having a successful career in fashion and beauty photography involved much more than just technical camera know-how. As with any type of specialisation it all boils down to you having two things: the photographic skills, plus a deep knowledge of your subject. In this three-page article I'm going to share some advice, drawn from experience, about what it takes to pull off a successful fashion shoot.
Taking the picture is the easy part...
Some photographers don't like to admit it, but it's true. There are a lot of wannabe fashion and beauty photographers out there today, and they can all take pictures. The problem most have is that while they love the idea of photographing attractive models, they don’t have a real empathy or understanding of their subjects or specialised knowledge in a particular area of beauty or fashion.
|Producing a beauty or fashion shoot involves choosing hair, makeup and clothing stylists who can help you fulfill the client's vision for the product.|
If you’re to make a living out of fashion photography you need commissions. And to keep those coming you have to prove your photos work for the target audience, which will mostly be women. This is a crucial distinction between fashion work and the glamour/boudoir photography that's aimed at a male audience.
In my case I ended up specialising in photographing hair. Over the years I have been lucky enough to work with some of the biggest names in the hairdressing business and have gained a thorough appreciation of what works in front of the camera and what doesn’t. This experience gives me the ability to direct hairdressers on a shoot and guide them to produce the best possible looks. Then there is also the knowledge of how to choose a makeup artist and clothes stylist and assemble a creative team. These are all important steps in coordinating a successful shoot. Oh, and then there is the photography you do at the end - that’s the easy part.
|Most people think of fashion photography as being all about clever techniques and working with glamorous models. These things are important of course, but like any other professional discipline good photography always has to be built upon firm foundations, which means knowing how to produce a studio shoot, or at least getting someone who knows their stuff to do this for you.|
|Autumn by valenttin|
from Harvest Festivals
|Cardinal, Male by paul katinas|
from A Big Year - birds
|.. by Amar Vignesh|
from Unintentional Blur
|Freeze Time by WhistlerOne|
|Sir Mick Jagger by HetFotoAtelier|
from - Concerts : When The Lights Come On -
"With only a few hundred of these lenses still in existence, and the inability to get them serviced and repaired if damaged, one can only assume that finding one of these will only become more and more difficult as time goes on..."
Google's Pixel 2 might have the 'world's highest rated smartphone camera', but the phone's display is causing serious headaches for the company. From 'dull' colors to reports of burn-in and blue tint, some troubling reports are haunting the tech giant this week.
The WiBotic PowerPad is a three-foot by three-foot landing pad that, according to its makers, is capable of charging almost any drone wirelessly.
Hear what Adobe director of product management Tom Hogarty and Lightroom product manager Sharad Mangalick have to say about the new Lightroom CC, and the future of Lightroom Classic CC.
Phase One has released a new, 15-preset Film Styles Pack for Capture One users that gives you a total of 45 different analog 'Styles' to choose from—33 in color and 12 in black & white.
"Everyone was wearing essentially the same outfits, doing the same poses, and felt like they needed 37 versions of each pose. As irritated as I was by this, it wasn’t what annoyed me the most."
With features like full-sensor-width 4K recording, Nikon has made its most video-friendly DSLR to date in the D850. That said, there's a difference between offering a feature and implementing it well.
If you're set on investing in a seriously capable compact, no doubt these two cameras will be on your list. Here's how they square up.
Adobe's experimental Project 'Deep Fill' is an incredibly powerful and impressive, AI-powered version of Content Aware Fill. Watch the demo to see this amazing tool in action.
LEE has released a new series of Reverse ND filters that are most opaque in the middle and become progressively clearer towards the top. This makes them ideal for capturing scenes where the sun is close to the horizon.
A former New York Times photographer is suing both the newspaper and its photography director Michele McNally for over $500,000 for age discrimination and unfair classification as a freelancer for nearly a decade.
"CPS Platinum members will now enjoy next-day service, with equipment serviced and shipped the business day after an estimate is approved. For repairs that will take longer, Canon will offer next-day loaner equipment."
Irix is introducing a new filter system called the Irix Edge 100. The ultra-light, ultra-thin system is build specifically for wide angle lenses like Irix's own 15mm F2.4.
After conducting a series of safety tests, the FAA is recommending that all airlines ban cameras and other electronics with Lithium Ion batteries from checked baggage. The agency believe the risk of a catastrophic fire and explosion is too great.
The Pixentu jackets keep you and your gear warm and dry, offering useful features like lens and tripod pockets, in addition to some quirky ones like an extended hood to protect your camera from the rain.
Adobe gave the audience at MAX a sneak peek at some exciting new technology its developing. It's called Adobe Cloak: a highly capable Content Aware Fill-like feature for video editors.
Earlier today, Flickr moved its photo book printing service over to a third party services, and stopped offering any wall art options entirely.
The patent details a flipping rear LCD screen so large, Canon has had to hide the rear dial and several buttons underneath.
We've added a selection of extra images to our Nikon D850 gallery. As part of the process of rounding off the review we made sure a number of us had shot the camera in a variety of situations, we've added those shots to the gallery to give a broad cross section of how the camera performs.
Wiral LITE is an affordable, easy-to-use cable cam system that can do things a portable slider simply can't do, and go places no slider would dare go.
Not happy with the recent demise of Lightroom as a stand-alone, subscription free service? Macphun's got your back... or they will in 2018.
Once connected to a PC, Mac, tablet or smartphone, Pholio automatically searches through the device storage and backs up all images and videos—complete with auto-tagging and intelligent search capabilities.
The 360 Round uses eight horizontally positioned camera pairs and one upward-pointing single lens to capture and livestream panoramic 4K 3D content.
Introduced just three years ago, the Samsung NX1 was both a technological tour-de-force and a great camera to use, earning one of the highest scores we've ever awarded and winning our 2015 Innovation Award. But its short-lived run in the photo world leaves us wondering what could have been.
The Fujifilm X-E3 is styled like a classic rangefinder, but features a built-in touchscreen, AF joystick, and electronic viewfinder – truly an old school meets new type of camera. Lay some eyes on our sample gallery to see how it performs in the real world.
Like it or not, Adobe is embracing a cloud-centric, AI-rich future with the introduction of Lightroom CC. And that's a great thing, though you may not see it now, argues Rishi Sanyal.
The announcement of a more cloud-integrated Lightroom product sees the death of the company's standalone version. This need to make payments in perpetuity (whether you choose Lightroom Classic or CC), chips away at the idea that your Lightroom library is a long-term solution, argues Richard Butler.
The XPro-C 2.4GHz wireless flash trigger that Godox released for Canon users last month now has a Nikon equivalent—the aptly named XPro-N. Sony, Fujifilm and MFT versions are in the works.
In the aftermath of hurricanes Harvey, Irma and Maria, camera and lens maker Sigma is extending its standard product warranty to cover damage caused by these three natural disasters.
The F4 Plus can can capture 360° stills, videos and broadcast livestream footage at 8K resolution... that's 7680 x 3840 pixels!