Fashion Shoot: Tips from a Pro
1 Fashion Shoot: Tips from a Pro
|In fashion, the photography is the easy part. What makes or breaks a successful shoot is proper planning and great production skills.|
My photographic career began three decades ago when I arrived in London at the age of 24 and landed an assisting job with a fashion photographer. The contacts I made while assisting over the next few years laid the foundation for my later professional career. Looking back, it all seems so easy. Back then you could actually earn a living from editorial work and there seemed to be plenty of jobs to be found as long as you were prepared to drag your portfolio around town.
What I soon learned though was that having a successful career in fashion and beauty photography involved much more than just technical camera know-how. As with any type of specialisation it all boils down to you having two things: the photographic skills, plus a deep knowledge of your subject. In this three-page article I'm going to share some advice, drawn from experience, about what it takes to pull off a successful fashion shoot.
Taking the picture is the easy part...
Some photographers don't like to admit it, but it's true. There are a lot of wannabe fashion and beauty photographers out there today, and they can all take pictures. The problem most have is that while they love the idea of photographing attractive models, they don’t have a real empathy or understanding of their subjects or specialised knowledge in a particular area of beauty or fashion.
|Producing a beauty or fashion shoot involves choosing hair, makeup and clothing stylists who can help you fulfill the client's vision for the product.|
If you’re to make a living out of fashion photography you need commissions. And to keep those coming you have to prove your photos work for the target audience, which will mostly be women. This is a crucial distinction between fashion work and the glamour/boudoir photography that's aimed at a male audience.
In my case I ended up specialising in photographing hair. Over the years I have been lucky enough to work with some of the biggest names in the hairdressing business and have gained a thorough appreciation of what works in front of the camera and what doesn’t. This experience gives me the ability to direct hairdressers on a shoot and guide them to produce the best possible looks. Then there is also the knowledge of how to choose a makeup artist and clothes stylist and assemble a creative team. These are all important steps in coordinating a successful shoot. Oh, and then there is the photography you do at the end - that’s the easy part.
|Most people think of fashion photography as being all about clever techniques and working with glamorous models. These things are important of course, but like any other professional discipline good photography always has to be built upon firm foundations, which means knowing how to produce a studio shoot, or at least getting someone who knows their stuff to do this for you.|
|Hook Head Lighthouse by kroker|
from Best Photo of the Week
|Green turtle in the shallows by gcachon|
Canon went and put an APS-C sensor in a G series compact. The result is a mighty tempting camera for travel.
Google Photos is adding a few pet-friendly features that will make it easier to find photos of your favorite pooch. Now, you can organize your pet photos by facial recognition, and you can even search your library by breed.
Colorful tripod maker MeFOTO has launched a new tripod... and a whole new brand name. Meet the GlobeTrotter travel video tripod, the first product to be released under the MeVIDEO brand.
If you own a Moto Z, you'll soon be able to attach a Polaroid instant printer to it. Check out the unreleased Moto Mod, which was leaked earlier today.
DJI has developed a technology called AeroScope that allows law enforcement to identify and track airborne drones that are breaking UAV regulations, while simultaneously addressing privacy concerns.
The Nikon D850 is a 45.7MP full-frame DSLR with an autofocus system lifted wholesale from the pro-sports focused D5. 4K capture, continuous shooting at 7 or 9 frames per second make it sound like the ultimate all rounder. Is it all that these specs suggest?
The Mate 10's Kirin 970 chipset with integrated AI processing allows for object recognition, motion detection and automatic scene selection in the camera app.
DxO has announced version 3.0 of the iOS app for its 'One' connected camera. It adds support for multi-camera Facebook Live broadcasting and both time-lapse still and video capture. Android users will be pleased to hear that a One for their platform is on the way, as well. Several new accessories are available, including a battery pack.
Canon has introduced the PowerShot G1 X Mark III, which borrows the 24MP APS-C sensor and Dual Pixel AF system from the company's recent mirrorless and DSLR cameras, adds a 24-72mm equiv., F2.8-5.6 lens and puts them into a lightweight body – but it'll cost you quite a bit.
It's not often that we see a genuinely interesting compact camera, and the Canon PowerShot G1 X Mark III is one such beast. We've pulled out the top features of the camera and tell you why they matter – and put the Mark III up against the competition.
Apple's HDR effect in the iPhone 8 Plus is on by default and more aggressive than in previous generations. It's also good enough to convince DPR contributor Jeff Carlson to leave it on all the time.
Canon's 28mm F2.8 IS USM may be small in size, but it's big on fun. We wrote about our experience using it as our only lens in Big Sur, California, but in case you missed out on our full gallery, take a look to see what this little lens can do.
Travel photographer Elia Locardi tells the story behind this gorgeous (and rare) panorama of the Dubai cityscape draped in fog.
Bison, drift cars, horseback riders, antelope – from the beach to the race track, the Sony 100-400mm G Master is one versatile piece of kit.
"Wildlife photography in Yellowstone National Park is an incredible opportunity, yet some bad photographers are giving all photographers a bad name by not following the rules."
Casio's bionic-looking new action camera, the GZE-1, is built with extreme sports in mind. The little camera is drop-proof, freeze-proof, dust-proof, and waterproof to 50 meters.
Yashica recently released the digiFilm Y35: a camera that tries to simulate the "experience" of shooting film... and it's just the worst.
Western Digital has revealed some interesting new technology that, it claims, will allow them to develop 40TB hard drives by the year 2025.
Photographer Micael Widell wanted to see just how affordable it could possibly be to get into digital photography—so he bought a full DSLR kit with battery grip and 50mm lens on eBay for just $80.
Confused about DxOMark's scoring system? This straightforward video by Marques Brownlee breaks down how DxO gets its scores, and why you should always look beyond that "overall" number.
It's not exactly a revolutionary device, but the iPhone 8 Plus does promise some evolutionary updates in the camera department. DPR contributor Jeff Carlson has been putting the 8 Plus to the test in some everyday shooting situations – take a look at how it fared.
This week in Hollywood, DJI introduced its new Zenmuse X7 camera, a Super 35 format cinema camera of its own design that can also capture 24MP still images in APS-C format. Is it time to start thinking of DJI as a camera company?
Landscape and astrophotographer Asif Islam shot a series of timelapses starting in Los Angeles and getting farther and farther away, showing how the Milky Way emerges as the light pollution fades.
Ultraviolet photography is something that relatively few photographers explore, but it’s a fascinating realm to explore with less of an investment in equipment than most people think.
After almost fifteen years of nearly buying one, Barney recently found a working Canon PowerShot G5 in his local thrift shop. It must be Throwback Thursday.
DJI has launched the Zenmuse X7, a Raw video capable Super 35 camera module. The camera/gimbal system which mounts to the company's drones features a new, proprietary lens mount.
Windowed is a free app that lets you upload photos to Instagram straight from your Mac or PC—no tablet, smartphone, or complicated workaround required.
Nikon has published a list lenses that it deems worthy of its newest DSLR: the 45.7MP Nikon D850.
The Nikon D850 isn't the first camera to hit triple digits on DxOMark; in fact, the Pentax 645Z was listed at 101 all the way back in 2015. So why was the full review never published? DxOMark explained earlier today.
Due to 'slower-than-expected development of the VR market,' Nokia has decided to pull the plug on its $25K Ozo VR camera while it restructures the company and sheds as many as 310 jobs.