Fashion Shoot: Tips from a Pro
1 Fashion Shoot: Tips from a Pro
|In fashion, the photography is the easy part. What makes or breaks a successful shoot is proper planning and great production skills.|
My photographic career began three decades ago when I arrived in London at the age of 24 and landed an assisting job with a fashion photographer. The contacts I made while assisting over the next few years laid the foundation for my later professional career. Looking back, it all seems so easy. Back then you could actually earn a living from editorial work and there seemed to be plenty of jobs to be found as long as you were prepared to drag your portfolio around town.
What I soon learned though was that having a successful career in fashion and beauty photography involved much more than just technical camera know-how. As with any type of specialisation it all boils down to you having two things: the photographic skills, plus a deep knowledge of your subject. In this three-page article I'm going to share some advice, drawn from experience, about what it takes to pull off a successful fashion shoot.
Taking the picture is the easy part...
Some photographers don't like to admit it, but it's true. There are a lot of wannabe fashion and beauty photographers out there today, and they can all take pictures. The problem most have is that while they love the idea of photographing attractive models, they don’t have a real empathy or understanding of their subjects or specialised knowledge in a particular area of beauty or fashion.
|Producing a beauty or fashion shoot involves choosing hair, makeup and clothing stylists who can help you fulfill the client's vision for the product.|
If you’re to make a living out of fashion photography you need commissions. And to keep those coming you have to prove your photos work for the target audience, which will mostly be women. This is a crucial distinction between fashion work and the glamour/boudoir photography that's aimed at a male audience.
In my case I ended up specialising in photographing hair. Over the years I have been lucky enough to work with some of the biggest names in the hairdressing business and have gained a thorough appreciation of what works in front of the camera and what doesn’t. This experience gives me the ability to direct hairdressers on a shoot and guide them to produce the best possible looks. Then there is also the knowledge of how to choose a makeup artist and clothes stylist and assemble a creative team. These are all important steps in coordinating a successful shoot. Oh, and then there is the photography you do at the end - that’s the easy part.
|Most people think of fashion photography as being all about clever techniques and working with glamorous models. These things are important of course, but like any other professional discipline good photography always has to be built upon firm foundations, which means knowing how to produce a studio shoot, or at least getting someone who knows their stuff to do this for you.|
|scrum break away by al booth|
from Sport competition
|Parking Deck by Olaf R|
from Your City - Parking Garage
|Communication Tech by alberto_b|
|With & without by OBellini|
from Empty - Full
The winners of the 10th annual iPhone Photography Awards have been announced, and they're striking.
If you were disappointed by reports that the Sony a9 struggles with adapted Canon glass, you might be able to take some comfort from Metabones' latest update.
Blackmagic Design has dropped the prices of its Video Assist external monitor/recorders for a limited time. Prices of the SD card-based recorders will be reduced in all markets, while supplies last.
Instagram has started testing a new feature called 'favorites' that enables users to share photos with only certain people. Only a small number of users have access to the feature at this time, though it may roll out to everyone in the future.
Lensbaby has announced the Velvet 85 F1.8 for interchangeable lens cameras. The lens is available in Canon, Nikon, Sony E, Sony A, Pentax K, Samsung NX, Fuji X and Micro 4/3 mounts.
It's the end of an era. Parent company Micron has announced that they are discontinuing the Lexar retail brand. This includes 'memory cards, USB flash drives, readers, and storage drives.'
Youthful trainspotter turned adult photographer, John Sanderson has traveled across the United States, documenting the country's railroads. But you won't find any trains in his pictures.
Sony's new CMOS sensor is backside-illuminated and offers an all-pixel global reset function which should drastically reduce rolling shutter effect when panning.
Shoulderpod has converted its offerings into a lego-like modular system by offering all individual parts of existing products separately, allowing users to build exactly the rig they need for a specific project or simply replace a damaged part.
Photographer Felix AAA has spent the past ten years touring the world with a variety of musicians, capturing behind the scenes shots and portraits. He talks about some of his favorite images on the FujiFilm Blog.
A roll of film discovered in an Argus C2 from an Oregon Goodwill turned out to contain some incredible images – and has been re-united with the original owner's family.
Nikon's 28mm F1.4E ED appears to roundly complete the company's updated lineup of fast, professional prime lenses. We've already seen some initial images from a Nikon ambassador, but we've worked through a gallery of our own, with a lens of our own over the past week. Take a look.
Google is holding a competition that could see your Pixel photos gracing millions of screens.
Nikon's 100th birthday party continues worldwide as a distributor in Italy organized a one-of-a-kind feat: assembling the world's largest 'human camera' from over a thousand volunteers.
Ricoh has dropped the price of its Theta SC 360 spherical camera by to $199, a reduction of roughly $50. The camera features two 12MP sensors and can record Full HD video in addition to stills.
Photojournalist Pete Souza served as the presidential photographer for both Ronald Reagan and Barack Obama. In an interview with fellow photographer Marcia Nighswander, he discusses several of his most noteworthy images.
Photographer Michael Wolf has been documenting the crowded conditions of Tokyo's subway trains since the 1990s. The photos have gone viral regularly in the years since he started the project, and he just published the final edition in the series.
The just-launched OnePlus 5 is getting a minor update that should improve camera function.
A Belgian camera shop is showing off an extremely rare, limited 'Rex Edition' Nikon D500. The cosmetic alterations were provided by a customer's German Shepherd Rex, who got ahold of the camera within a day of its purchase.
Adobe says that many of its users have been relying on SkyBox for VR editing and it therefore made sense to make the plug-ins available to all subscribers through Creative Cloud.
The Pictar grip provides a number of customizable physical controls for your iPhone camera, but at its price point we would like to see better materials and build quality.
Peak Design's 'consider every detail' approach shines in the Everyday Backpack. While expensive, it's one of the best options out there for a photographer who needs to pack a lot of stuff in addition to gear.
If you're thinking of using Canon's sports glass on the Sony a9, think again. The ultra-fast camera slows way down when you attach off-brand glass.
The Polish town of Katowice is not famed as an area of beauty, but as all photographers know, that doesn't mean that beauty can't be found if you look in the right places. Mariusz Pietranek used a drone to look down on the colorful sedimentation tanks at an ironworks.
New York Times video journalist Ben Solomon spent a harrowing three weeks accompanying Iraqi Major Sajjad al-Hour as he and his men fought to retake Mosul from I.S. forces.
The 3D VR camera launched through a crowdfunding campaign in 2015 goes on sale beginning June 26.
Noctilucent clouds, a crescent moon and Venus were visible in the pre-dawn sky over Budapest yesterday. Photographer György Soponyai captured NASA's astronomy picture of the day.
Squirming pets won't sit still for photos? A Kickstarter campaign is looking to help.
Find out how Chris Burkard shifted from editorial photography to his true passions: landscapes, conservation and, of course, surfing.
The updated EyeEm app scans your camera roll and picks images that are composed particularly well, have the best quality, or highest chance of selling on EyeEm Market.