Fashion Shoot: Tips from a Pro
3 Fashion Shoot: Tips from a Pro
Less is more
A common mistake when working in the studio is to create a lighting setup so complex that it overwhelms the session. If you stick your subject in front of a huge array of lights and tell them they can’t move an inch this way or that, it is all too easy to kill any possible spontaneity. Furthermore, if your subject is able to provide you with a great pose but you aren’t ready or able to shoot them, the moment is soon lost and the shoot will suffer.
If you want to make your life easier, then follow the KISS rule and keep the lighting setup as simple as possible. Here is a typical lighting setup that I have used many times. The main light comes from a softbox on a boom arm and a small fill reflector is used to bounce light from below.
With a setup like this the minimal lighting produces a great looking light for fashion as well as portrait work. What is also interesting here is that the effect of the lighting will change as you and the subject move – you can quickly achieve a variety of lighting moods in a single session.
I mostly like to keep the lighting simple and flexible so that the model is free to move about. It helps if one can have an assistant to adjust the lighting as you shoot, but even so, I prefer to keep shooting even if I sense the lighting may have fallen off slightly. Doing so means the rhythm is maintained and hey, you can always lighten images in Photoshop!
|A simple lighting setup can greatly minimize the number of things that can go wrong under the pressure of a shoot.||Another benefit is that the subject isn't intimidated by a huge number of lights, can see and talk with the photographer and is free to move around as much as they like.|
Fashion photography jobs can be stressful during the preparation stages, but at the end of the day a good shoot should leave you with a glow of satisfaction of a job well done. You don’t really want to be encumbered by unnecessary distractions on the day itself, hence the need to be fully prepared. Even so, there are always things that will happen that may come back to haunt you (even on what seems to be a great shoot). This is where a good assistant can help by being an extra pair of eyes and ears. i.e. noting down the times models arrive and are finished shooting, but also picking up on whether clients are fully happy, or if there are problems building behind the scenes. Little things always make a difference, like making sure everyone is offered something to drink and that no one feels left out.
Getting Client Approval
In the days of film, clients would have to wait a day or two to see the results. Nowadays the pictures can be seen straight away of course, which on the whole makes life easier and clients can be assured on the day that they have the results they are looking for.
|At a suitable point in a shoot you can choose to let everyone involved share looking at the pictures as they arrive on the computer. It's important for the photographer to decide when it's best to do this. Stopping to check photos all the time can be a distraction. Overall, I find it to be a positive thing, which can help give encouragement to the models and everyone else who is involved with the session that day.|
Some clients prefer that I create printed contact sheets of all the one-star select photos. It is all very well producing web gallery websites or sticking photos on a DVD, but some people still find it easier to refer to printed sheets of photos, just like they did in the old days. I firmly believe that all digital services should be charged for as an additional fee. With the ability to shoot digital comes the responsibility of looking after the files and maintaining a secure archive. So, it does not seem unreasonable to charge for this. I know for some photographers it has proved tricky getting clients to agree, but all the clients I work with have accepted this as a necessary cost. It’s also important not to undermine other professional photographers by not charging for digital services.
|Contact sheets can be easily printed while the shoot is in progress and taken home by the client at the end of the day.|
At the end of the day anyone can photograph a pretty girl (or boy). But, if you choose to make a career out of this there is a big difference in finding clients who are prepared to pay you for the privilege. Compared to when I first started out I reckon it is now a lot harder for someone to establish themselves as a fashion photographer.
There has been a substantial erosion of photographers’ rights during the past few years and fashion editorial fees have barely increased above what they were 25 years ago. Yet, despite all this there are plenty of young talented photographers out there who have been able to break into the business and make themselves decent careers by devoting as much care and attention to producing a shoot as they do to expanding their photographic skills. They have my utmost respect.
Martin Evening is an award winning advertising and fashion photographer based in London, England. He is also a best-selling author of instructional titles such as The Adobe Photoshop Lightroom 4 Book and Adobe Photoshop CS6 for Photographers.
|Global Reach by cjf2|
|Maligne Lake by Pete of Oz|
from - Mountain Lake - (Full Colours only + A Border)
Photographer Rick Wenner recently captured an odd event called the Race of the Gentlemen with a rather odd camera: The Phase One XF IQ3 Achromatic, the world's only 101MP black-and-white digital back.
Buying used is a good way to save some dough, and with the right precautions you can protect yourself from falling victim to a scam.
This two-part video series takes a deep dive into the world of dynamic symmetry and geometric composition, using iconic photographer Henri Cartier-Bresson's brilliant photographs as a guide.
Award-winning photographer Jeremy Cowart tells the moving story behind this drone photograph, captured in the aftermath of the devastating wildfire in Gatlinburg, TN in 2016.
Happy 2017 World Photo Day! We asked everyone on staff at DPReview to share one photo that they took within the last year that makes them jazzed on photography. Here's what we chose.
French President Emmanuel Macron has lodged a legal complaint against a paparazzo who snuck onto the president's private vacation property to take pictures.
Ever wonder what the difference is between compressed, uncompressed and lossless compressed Raw files? Photography Life's Nasim Mansurov breaks it down for you in this informative article.
The oldest known portrait of a US president was just discovered after over a century in storage. It's going up for auction in October, where it's expected to fetch between $150,000 and $250,000.
If you're using the popular Sigma 24-70mm F2.8 Art lens with Sigma's MC-11 converter, listen up: you'll want to update your lens and converter firmware ASAP.
If you've heard it once, you've probably heard it a thousand times: never check in your camera gear when flying. This shattered $11,000 lens is what can happen when you do.
Lensrentals just did its first Cine lens comparison, pitting five top-notch 35mm primes against each other: the Zeiss CP.2 35mm T2.1, Canon CN-E 35mm T1.5, Sigma 35mm T1.5 FF, Rokinon Xeen 35mm T1.5 and Schneider Xenon 35mm T2.1.
A team of Google researchers have found that slightly warping watermarks when embedding them into images can help prevent automatic removal.
You don't have to empty your savings account to take your photography to the next level. These cheap buys cost about $50 or less, and come with outsized benefits for your photography.
Joey L, Dani Diamond, Brandon Woelfel and Jessica Kobeissi go head-to-head in an episode of "4 photographers shoot the same model."
The latest flagship phone from Asus combines a 12MP 1/2.55" Sony IMX362 main sensor with a smaller Sony IMX351 chip for 2x zoom and a background-blurring portrait mode.
The company behind popular photo editor Picktorial 3 just released the X-Pack: a preset package that allows you to add Fuji's in-camera film simulation profiles to your RAF files in post.
Photoshop. GoPro. Every once in a while a product emerges that defines a category. And sometimes, it vanishes just as quickly as it arrived on the scene. This week's Throwback Thursday remembers the Flip, the pocket camcorder everyone had – until they didn't.
The Nokia 8's dual-cam combines the image data from a 13MP RGB sensor and a 13 monochrome chip for better detail, improved dynamic range and lower noise levels.
The company behind retail giant B&H Photo has agreed to pay out $3.2 million in monetary relief and back wages to settle a discrimination and harassment case from 2016.
After a popular Facebook teaser and some studio portrait samples, Godox has finally officially released the Godox A1 smartphone flash and flash trigger. Cheap, versatile and innovative, color us intrigued.
Canon’s EOS 5D Mk IV has won the European Imaging and Sound Association’s Professional DSLR of the Year award, making this the third year in a row that the brand has beaten Nikon to the top spot in the professional camera category.
A photograph and quote tweeted out by former president Barack Obama has officially become the most popular tweet of all time, receiving over 1.3 million retweets and 3.4 million likes.
Edward Weston was one of the most influential photographers of the 20th century, and in this episode of Advancing Your Photography we learn the extreme technique he used to capture one of his most famous still life photos.
Instagram just released a small update that will make a huge difference if you're active on the photo sharing app: threaded comment replies.
Venus Optics has announced the price and delivery date of the second lens to join its Zero-D line up: the 15mm F2 for Sony’s E mount. A lens they've dubbed, "the world's fastest 15mm rectilinear lens for full-frame."
Cinnac is a new social network for photographers that will help you separate your good photos from your great ones through a Tinder-like community-based rating system.
The Canon EF 35mm F2 IS USM is an understated jewel of a lens, and one that we've enjoyed on a variety of cameras since its release almost five years ago. Its relatively small size and image stabilization make it a versatile tool for a variety of photography - check out our sample gallery.
You don't need a fancy studio or tons of gear to capture the kind of classic product photography you see in magazines. In this video, Dustin Dolby shows you how to do it with just a couple of speedlights and some know-how.
The life-logging camera is trying to make a comeback. Say hello to FrontRow, a live-streaming enabled life-logging camera from Ubiquiti that hangs on a necklace like a pendant.
When a prospective client approaches you, don't just say "yes" right away. Here's a useful list of questions you should be asking before you decide to take the job and name your price.