Pentax Ricoh changes name and reveals branding strategy
Published Jul 2, 2013
|
dpreview staff
Hot on the heels of Carl Zeiss's decision to become simply Zeiss, Pentax Ricoh has decided that from August 1st it will be known simply as Ricoh. It's not all bad news for Pentax fans though - the brand name will continue to be used on the company's SLRs and interchangeable lens cameras. Meanwhile the Ricoh name will be used for compact cameras and, cryptically, 'new technological innovations'.
Press release:
PENTAX RICOH IMAGING COMPANY, LTD has today announced that it is changing its company name to RICOH IMAGING COMPANY, LTD, effective from August 1 2013.
In addition, the company has also unveiled its future product brand strategy: both PENTAX and RICOH products will remain in the market under the new name to reinforce the company’s commitment to the business with Pentax becoming the brand for all DSLR, interchangeable lens cameras and binoculars, and Ricoh becoming its brand for compact cameras and new technological innovations.
Purpose of the change
Pentax Ricoh Imaging Company was formed October 1, 2011 as a wholly owned subsidiary of Ricoh Company Ltd. to provide more consumer–oriented offerings to the market.
The company’s goal is to leverage the tremendous strength and awareness of the Ricoh brand along with the superior technical innovation of Pentax products to deliver a world- class consumer experience.
RICOH IMAGING COMPANY, LTD. remains committed to further strengthening its offerings and presence in the area of consumer imaging products and related services.
|
|
|
|
|
Jun 8, 2016
|
Jun 8, 2016
|
Jun 2, 2016
|
Jul 1, 2016
|
Sony's flagship APS-C camera, the a6600, is a refinement of its predecessor and now includes industry-leading autofocus and battery life. But is that enough to earn it top marks? We think Sony could have pushed the boundaries a little further - find out how in our full review.
With the EOS M6 Mark II, Canon has taken its midrange mirrorless game up a notch. Offering the highest-res APS-C sensor on the market, 4K video, super-fast burst shooting and comfortable ergonomics, the M6 II is compact and a real pleasure to shoot with. Get all the details in our full review.
The PowerShot G7 X Mark III doesn't stray from the formula that made its predecessors well-liked, at least on the outside. Its feature set, however, has been greatly improved, with live YouTube streaming being the highlight.
The Fujifilm X-Pro3's new viewfinder, new screen and titanium construction all make for an appealing camera, but perhaps only for a certain type of photographer.
Weighing in at just 249g, the Mavic Mini fits in the palm of your hand. You give up a few features in exchange for that tiny size, but we still found it to be a solid performer.
Looking to get in on the instant camera fun? We tried every model and think the Fujifilm Instax Mini 70 strikes the right balance between price and feature - the Instax Wide 300 is our choice if you crave a larger format.
Long-zoom compacts fill the gap between pocketable cameras and interchangeable lens models with expensive lenses, offering a great combination of lens reach and portability. Read on to learn about our favorite enthusiast long zoom cameras.
'What's the best mirrorless camera?' We're glad you asked.
Whether you're looking for a toddler-proof rugged camera or something for an older child learning about photography, we've identified several options that won't break the bank.
The holiday season is upon us. If you're looking for the perfect drone for yourself, or to gift someone special, we've selected a handful of models at every price point.
Comments