Pentax Ricoh changes name and reveals branding strategy
Hot on the heels of Carl Zeiss's decision to become simply Zeiss, Pentax Ricoh has decided that from August 1st it will be known simply as Ricoh. It's not all bad news for Pentax fans though - the brand name will continue to be used on the company's SLRs and interchangeable lens cameras. Meanwhile the Ricoh name will be used for compact cameras and, cryptically, 'new technological innovations'.
Press release:
PENTAX RICOH IMAGING COMPANY, LTD has today announced that it is changing its company name to RICOH IMAGING COMPANY, LTD, effective from August 1 2013.
In addition, the company has also unveiled its future product brand strategy: both PENTAX and RICOH products will remain in the market under the new name to reinforce the company’s commitment to the business with Pentax becoming the brand for all DSLR, interchangeable lens cameras and binoculars, and Ricoh becoming its brand for compact cameras and new technological innovations.
Purpose of the change
Pentax Ricoh Imaging Company was formed October 1, 2011 as a wholly owned subsidiary of Ricoh Company Ltd. to provide more consumer–oriented offerings to the market.
The company’s goal is to leverage the tremendous strength and awareness of the Ricoh brand along with the superior technical innovation of Pentax products to deliver a world- class consumer experience.
RICOH IMAGING COMPANY, LTD. remains committed to further strengthening its offerings and presence in the area of consumer imaging products and related services.
|
|
|
|
Jun 8, 2016
|
Jun 8, 2016
|
Jun 2, 2016
|
Jul 1, 2016
|
Chris and Jordan are out of the office this week, so we're taking a trip in the wayback machine to feature a classic episode of DPRTV: a review of the EOS R, Canon's first full-frame mirrorless camera.
The new Panasonic Leica 9mm F1.7 sure is tiny and cute, but is it a good choice for Micro Four Thirds users? Our team at DPReview TV has the answers.
It says Olympus on the front, but the OM System OM-1 is about the future, not the past. It may still produce 20MP files, but a quad-pixel AF Stacked CMOS sensor, 50 fps shooting with full AF and genuine, IP rated, weather sealing show OM Digital Solutions' ambition. See what we thought.
Is the GH6 the best hybrid camera there is? Jordan has been shooting DPReview TV with the Panasonic GH6 for months, so he has plenty of experience to back up his strong opinions.
DJI's Mini series has always been a great entry-level option for beginners, hobbyists, or those willing to sacrifice features for size. But with its newest model, the Mini 3 Pro, DJI promises to bring pro features to its most compact model. Does it succeed?
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
If you're looking for the perfect drone for yourself, or to gift someone special, we've gone through all of the options and selected our favorites.
What’s the best camera for around $2000? These capable cameras should be solid and well-built, have both speed and focus for capturing fast action and offer professional-level image quality. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing around $2000 and recommended the best.
Most modern cameras will shoot video to one degree or another, but these are the ones we’d look at if you plan to shoot some video alongside your photos. We’ve chosen cameras that can take great photos and make it easy to get great looking video, rather than being the ones you’d choose as a committed videographer.
Although a lot of people only upload images to Instagram from their smartphones, the app is much more than just a mobile photography platform. In this guide we've chosen a selection of cameras that make it easy to shoot compelling lifestyle images, ideal for sharing on social media.
Comments