Canon UK introduces limited edition Stella McCartney bag with white EOS 100D
In a collaboration with fashion designer Stella McCartney, Canon UK is to offer a run of 1000 EOS 100D kits that come packaged in a tote bag created specifically for the white bodied version of the camera. Called Linda, after the designer’s photographer mother Linda McCartney, the bag adheres to its namesake’s vegetarian ethics by using ‘cruelty-free’ Eco Alter Nappa leather alternative material finished with a natural vegetable oil coating.
During London Fashion Week in September a number of imaging brands made clear their desire to tap into the fashion industry, including Canon, Olympus, Fuji and Samsung, with fashion bloggers being a particular target. The photography world is still very much male-dominated, and this is a clear sign that camera manufacturers are trying to appeal to a vast and lucrative female audience with small, light and attractive products.
The Stella McCartney ‘Linda’ bag-and-camera kit is set to retail for £1200 in the UK when it becomes available in Harrods and Selfridges stores from November.
Canon UK Press release:
Canon and Stella McCartney unveil limited edition camera bag collaboration
Canon and Stella McCartney have announced an exclusive collaboration unveiling the limited edition Linda camera bag. Named after Stella’s mother and specially designed for the Canon EOS 100D White, the Linda camera bag combines fashion and technology with creativity and style.
Functional without compromising on style and true to Stella McCartney’s vegetarian philosophy, the Linda camera bag is completely cruelty free, crafted with an innovative Eco Alter Nappa leather alternative which uses natural vegetable oil coating that is less harmful to the environment. The stylish box shaped bag in a colour combination of matte neutral tones and metallic finish has been custom designed to house the Canon EOS 100D White, the world’s smallest DSLR camera. The chic EOS 100D is the perfect camera for those looking to explore the world of photography, whatever their skill level.
The camera bag also doubles as a sophisticated everyday handbag featuring an adjustable strap to be worn either over the shoulder or as a handheld tote.
A limited run of 1,000 bags will be produced and will only be available as a special package with the EOS 100D White. Within the UK, the package will be available from Harrods and Selfridges for £1,200.
The special design collaboration between Canon and Stella McCartney was presented last night at the launch of the the 2014 London Stella McCartney Green Carpet Collection during London Fashion Week at a certified sustainable event co-hosted by Livia Firth, Natalie Massenet, Stella McCartney and Anna Wintour. The limited edition camera bag was presented alongside the designer’s exclusive sustainable evening capsule collection.
Stella McCartney is best known for her creativity, sense of style, innovation, and modern and ethical approach to fashion – making the brand a natural partner for Canon, which shares a mutual commitment to responsible and sustainable business.
Stella McCartney said, “Growing up with a mother and a sister who are photographers, I have fond memories of them pulling out cameras from their bags snapping and capturing moments. It was a no brainer to create a bag for this brilliant Canon camera, because it was really exciting to design something fashionable and stylish that encourages people to take photographs.”
Susie Donaldson, Marketing Director at Canon UK and Ireland said, “Photography and fashion have always gone hand-in-hand, with beautiful, evocative imagery at the heart of Fashion Week. For almost a decade, Canon has played an integral role in capturing the beauty, design, style and excitement of Fashion Weeks across Europe. We are thrilled to be collaborating with Stella McCartney, one of the most talent and admired designers, and extremely proud to be able to launch this striking piece at London Fashion Week.”
Pricing and availability
The Linda camera bag, complete with EOS 100D White will be available from Harrods and Selfridges on from early November 2014 for £1,200.
For more information please visit: www.canon.co.uk/stellamccartney
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