Pentax has released a series of multi-colored variants of its K-r DSLR for the Japanese market. A collaboration with music store Tower Records results in a rainbow-themed version, including colorful Pentax logo and candy-colored handgrip. Meanwhile the company has also introduced a series of camouflaged grips for Japanese customers. These range from the traditional militaristic khaki through to a red and white mélange that will presumably blend in perfectly with the strawberries and cream at Wimbledon. The grips can be ordered with new camera or retro-fitted to existing purchases.

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Camouflage options for the Japanese market include traditional khaki and can be
fitted on new purchases or to existing cameras.

Meanwhile, the Tower Records Rainbow version will be a limited edition