DxO Labs has launched FilmPack 3, the latest version of its silver halide film simulation software. The software now includes the ability to mimic up to 60 famous black and white, and color films, based on calibration from professional prints, giving what the company claims is the most precise film simulation on the market. Version 3 adds new film looks and color filters. It also brings a greater degree of control, including HSL sliders, a channel mixer for optimizing Black and White conversions and, at customer request, the ability to add vignetting. Custom film styles can also be created by mixing the color response of one film with the grain pattern of another. The software is available as standalone software or plugins for DxO Optics Pros, Photoshop, Lightroom or Aperture.

Press Release:

New DxO FilmPack 3 Provides Unrivaled Film Fidelity and Opens Up Boundless Creativity Opportunities

New features include redesigned User Interface, and extended connectivity with Lightroom, Photoshop and Aperture. DxO FilmPack 3 is available at launch with up to 30 percent discount.

Paris, France – DxO Labs today announces DxO FilmPack 3 for Mac and Windows, the latest version of its reference software simulating silver halide film rendition based on DxO Labs' unique 10 years of recognized expertise in calibration. DxO FilmPack 3 allows photographers, from experts to beginners, to recreate the magic of dozens of black & white or color film stocks in one click, offering limitless creative options for their digital images.

Unrivaled Film Fidelity

Leveraging its worldwide known scientific expertise in image quality measurement, and working with world class film processing facilities, Picto - Paris and Duggal - New York, DxO Labs has developed a unique film profiling process, ensuring the most precise film simulation available on the market today. Users can easily give their prints, including large format fine art prints, the appealing grain, color and contrast of famous film stocks, recalling the deep history of photography and rich legacy of each film look.

Legendary black & white film photographer Sebastio Salgado, who recently migrated from film to digital, says "DxO FilmPack has become a must have step in my photographic workflow to render the unique Kodak Tri-X grain on my large format prints."

"In cases such as Kodachrome, the film is not available anymore, and our painstaking work to accurately portray the unique attributes of each stock in DxO FilmPack 3 is the only way to achieve these characteristics," said Cyrille de La Chesnais, Director Sales & Marketing for DxO Labs' Photography business.

Extended creativity

DxO FilmPack 3 introduces ten new film looks and ten new color filters to explore additional looks, and even create film looks that only exist in customer's imagination, with the addition of several new controls including:

  • Hue/Saturation/Luminance sliders for additional color creative control
  • Channel mixer for extended Black & White rendering styles
  • Creative vignetting to give images a particular look
  • Noise removal tool for more precise grain control
Original Default conversion Conversion with Channel Mixer
     Original image by Hank Gans

Ease of use

For easy integration of DxO FilmPack into customer workflow, the software will be available as a plug-in for Adobe Photoshop CS, Adobe Lightroom, Apple Aperture, and DxO Optics Pro. A standalone application will also be provided. These versions can all work in batch mode, allowing users to process hundreds of image in just a few clicks of the mouse. In addition, DxO FilmPack can be used as a Smart Filter in Adobe Photoshop for optimal flexibility.

In the third party plug-ins and in the standalone version, the interface has been revamped with a modern and slick design enhancing the picture and providing several new functions. At the heart of these new functions is a new visual preset system that allows photographers to easily choose from the many built-in film presets, and to save and share their own customized looks.

To enhance the user experience, noise removal and grain effect are now visible at all zoom factors.

Exceptional Introductory Discount, Availability and Editions

DxO FilmPack 3 is available in two editions, Essential and Expert (Mac or Windows), which differ in terms of available features.

Each DxO FilmPack 3 license includes
  • a standalone application
  • a plug-in for Adobe Photoshop CS4/CS5
  • a plug-in for Adobe Lightroom 3
  • a plug-in DxO Optics Pro v6.6 (and higher)
  • and for Mac, a plug-in for Apple Aperture 3

Each can all be simultaneously installed on two computers.

DxO FilmPack 3 standalone and DxO FilmPack 3 plug-in for Photoshop/Lightroom/Aperture will be available in the summer of 2011.

DxO FilmPack 3 plug-in for DxO Optics Pro and upgrades to DxO FilmPack 3 plug-in for DxO Optics Pro are available immediately from the DxO Labs e-store (www.dxo.com) at a special introductory discount:

• DxO FilmPack 3 Essential edition

  • €49, instead of €79, representing a savings of €30
  • $49, instead of $79, representing a savings of $30
  • at £49, instead of £69, representing a savings of £20

• DxO FilmPack 3 Expert edition

  • at €99, instead of €129, representing a savings of €30
  • at $99, instead of $129, representing a savings of $30
  • at £79, instead of £99, representing a savings of £20

• DxO FilmPack 3 Expert Upgrade from DxO FilmPack 1 or 2

  • at €39 instead of €49 representing a savings of €10
  • at $39 instead of $49 representing a savings of $10
  • at £29, instead of £39, representing a savings of £10

€ and £ prices include VAT.

Customers purchasing this plug-in or its upgrade will have free access to DxO FilmPack 3 standalone or Photoshop/Lightroom/Aperture plug-ins when available.