Pre-CES 2011: Samsung has released the WB700 ultra-compact with 18x optical zoom. The camera offers an equivalent zoom range of 24-432mm, optical image stabilization, P/A/S/M shooting modes and Smart Filters. It can also shoot 720p HD movies in H.264 format and offers HD output. It will be available from April 2011 at a retail price of $299.99 in the US market and £249.99 in the UK.

Press Release:

Samsung Zooms into the Future with New WB700

The ultra-slim 24X zoom camera comes packed with features for the photographer who demands more

CES, Las Vegas – December 28, 2011 - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced todaythe launch of the new WB700, the ultra-slim camera with an impressive 24X zoom function, capable of delivering superb quality images whether your subject is near or far.

The camera features a 24mm ultra-wide Schneider KREUZNACH lens to capture the perfect wide shot, as well as an outstanding 24X zoom function, made up of an 18X optical zoom and 1.3X Smart Zoom. The WB700 delivers sharp images with incredible detail in close up thanks to the camera’s 14 Megapixel (MP) CCD sensor. The flexibility of the WB700’s lens and zoom functions means that you can capture a broad landscape in the same 14MP detail as a bubbling brook in the distance.

Steve Mitchell, General Manager, Samsung UK Digital Imaging, said: “We understand that many of our customers come to us for the very best and most up-to-date technology available, which is why we have chosen to bring all our innovation together in the WB700 for both the advanced and novice photographer, giving a balance of professional quality imaging and the kind of usability anyone can master. On top of the core excellence of the WB700’s 14MP 24mm lens with OIS and Schneider KREUZNACH super-zoom, we have added features that add surprise and delight to the photography experience, such as our new smart filters, the smart lens effect and zoom noise cancellation, adding value throughout the photography experience.”

High quality and fun shooting
The WB700 also includes Samsung’s latest advances in HD video technology so users can capture high quality video footage as well as still images. It also features Smart Filter 2.0 - artistic filters in modes such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’ alongside traditional features such as ‘fish-eye’, ‘miniature’ and ‘sketch’, giving entertaining and professional finishes at the touch of a button.

Zoom Noise Reduction
Samsung has also introduced new innovation to remove zoom noise from video content. Unlike camcorders, because of the long zoom capabilities of cameras such as the WB700, users reported that their videos were being interrupted by the sound of the camera’s mechanical optical zoom sliding backwards and forwards. The WB700 uses an advanced noise reduction algorithm that actively cancels out the zoom noise, giving you uninterrupted clear sound to complement your clear High Definition movies.