Pre PMA 2008: Fujifilm's second new camera is an upgraded version of the Z10fd, featuring four new color schemes, 10MP sensor and an improved face detection system with automatic red-eye removal. The Z20fd now also features MPEG-4 movie recording and a variety of novel features designed to tickle the fancy of its intended 'generation Z' market.

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Press Release:

Fujifilm ‘Generation Z’ Style-Cam Gets an Upgrade

New 10 MP FinePix Z20fd boasts new colours, MPEG-4 video technology and new Dual Blog Mode

Continuing the tradition started by its stylish predecessor, the FinePix Z10fd, Fujifilm UK today unveiled the FinePix Z20fd, a stylish new ultra-compact digital camera packed with useful features that let you shoot it, beam it, blog it and now roll it with a new MPEG-4 movie recording mode for the movie-crazed Generation Z.

The 10 Megapixel FinePix Z20fdcomes in five striking colours – Black, Green, Pink, Blue and Red – features an ultra-slim design, a Fujinon 3x optical zoom lens, 2.5" LCD screen, and is packed with innovative new features- creating and sharing videos and images has never been so easy. A generous 45MB of internal memory gives you some extra room when your memory card is full.

Face Detection Technology with automatic red-eye removal
The Z20fd makes perfect portraits simple with Fujifilm's Face Detection Technology, designed to optimise focus, white balance and exposure for up to 10 faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles.
After the shot is taken, each detected face is instantly checked for red-eye; if found, it is corrected automatically, saving the time consuming process of fixing it later. Fujifilm’s IrSimpleTM technology allows for fast, easy wireless image transfer to any IrSimpleTM equipped device.

Sharing made simple
There’s no fun in taking pictures if you can’t share them, and the FinePix Z20fd makes it easier than ever with fast, easy wireless transfer of images between cameras using IrSimple™. For users wanting to share their creative output with a wider audience, the FinePix Z20fd’s new Dual Blog mode automatically resizes any still image or movie you've captured, letting you post pictures and videos to blogs, video-sharing websites like YouTube, or e-mail to friends with ease. The FinePix Z20fd’s impressive new full motion MPEG-4 video mode makes capturing and sharing internet-friendly video clips easier than ever. Using the Successive Movie mode, in-camera editing allows for the creation of a 60 second movie clip, even when shooting in two or more scenes is desired.  Start and restart multiple times to build a 60-second compilation, and edit the start and end points.

Fujifilm’s Picture Stabilisation Technology uses higher sensitivities and faster shutter speeds to reduce image blur caused by camera shake or low-light conditions, ensuring users get the picture they want.

FinePix Z20fd features at a glance:

  • 10 Megapixels
  • 2.5-inch LCD screen
  • 3x Fujinon zoom lens
  • Stylish ultra compact design
  • Face Detection Technology with intelligent automatic red-eye removal
  • Dual shutter releases:  One button for still capture, one for movie record, for ease of use
  • Intelligent Flash: i-Flash detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also uses the high sensitivity of the FinePixZ20fd to enable the camera to use less flash, preventing that “blasted with light” effect that so many digital camera flashes leave you with
  • Dual Shot Mode:  In this mode, the FinePix Z20fd quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z20fd produced the best shot with or without flash
  • Special scene modes: The FinePix Z20fdhas 14 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation
  • xD/SD/SDHC compatible slot: A single media slot that accepts both xD Picture card and SD/SDHC media cards 
  • Stamp It:  Add a little fun to your images by “stamping” a variety of fun designs to up to three detected faces in your shots!
  • Battery Life: Long-life rechargeable Li-ion battery

Real Photo Technology
Even the novice photographer will be ensured of bright, sharp colourful pictures from the FinePix Z20fd thanks to Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

Adrian Clarke, Fujifilm's Director of Digital Products, said: "The FinePix Z10fd’s unique combination of style, colour and advanced features proved hugely popular, and the new FinePix Z20fd builds on this successful formula, bringing advanced movie capture and sharing capabilities with huge appeal for the ‘Generation Z’ buyer.”

Fujifilm Z20fd specifications*


• 1/2.3 " Type CCD
• 10.0 million effective pixels

Image sizes

• 3,648 x 2,736 (10M)
• 3,648 x 2,432 (3:2 format)
• 2,592 x 1,944
• 2,048 x 1,536
• 1,600 x 1,200
• 640 x 480

Movie clips • 640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. with mono sound
• MPEG4 (Motion JPEG )
*Zoom function cannot be used during movie recording
File formats • JPEG

• Fujinon 3x Optical zoom lens
• 35 - 105mm equiv.

Image stabilization No
Conversion lenses No
Digital zoom Approx. 5.7x

Auto Focus

AF area modes • Center
• Face Detection AF/AE
AF assist lamp Yes
Focus distance • Normal: Approx. 60cm / 2.0 ft. to infinity
• Telephoto: Approx. 60cm / 2.0 ft to 3m / 9.8 ft.
• Macro: Approx. 8cm / 3.1 in. to 80cm / 2.6 ft.
Metering TTL 64-zones metering
ISO sensitivity

• Auto
• ISO 64
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
(Standard Output Sensitivity)

Exposure compensation Yes
Exposure bracketing No
Shuttter speed 4 sec. to 1/1000 sec
Aperture F3.7 / F4 / F8
Modes • Programmed AE
• Scene
Scene modes

Auto, Manual, Natural Light, Natural Light with Flash, Portrait, Landscape, Sport, Night, Auction, Sunset, Snow, Beach, Museum, Party, Flower, Close-up, Text, Picture Stabilization, Continuous Movie

White balance Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)
White balance fine tune No
Self timer Approx. 10 sec./ 2 sec. delay
Continuous shooting • Top-3: (max. 1 frame/sec)
• Final-3: (max. 1 frame/sec)
• Long-period: (max. 0.4 frames/sec)
Image parameters N/a
Flash • Auto flash
• Effective range: (ISO AUTO):
Wide angle: approx. 0.7m / 2.3 ft. to 3.9m / 12.8 ft.
Telephoto:, approx. 0.7m / 2.3 ft. to 3.4m / 11.1 ft.
Macro : approx. 30cm / 1.0 80cm / 2.6 ft.
• Flash modes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro.
Viewfinder N/a
LCD monitor

• 2.5-inch
• approx. 150,000 pixels
• Low temperature TFT color LCD monitor
• approx. 100% coverage


• USB 2.0 Full Speed
• AV
• AC power
• IrSimple(TM)

Print compliance • DPOF
Storage • Internal memory (Approx. 45 MB)
• xD-Picture cardTM (16MB-2GB)
• SD memory card / SDHC memory card
Power • Rechargeable NP-45 Li-ion battery (included)
Weight (no batt) Approx. 111g / 3.9 oz
Dimensions 91.3 (W) x 56.3 (H) x 18.8 (D) mm / 3.6 (W) x 2.2 (H) x 0.7 (D) in.

*Specifications subject to change

Additional images