PMA 2008: PMA 2008 is almost underway and to kick things of we're at the Sony press conference. We'll update this story as and when we have any information about new announcements. Updated with pictures of new sensor and flagship model mockup.
PMA 2008: Live from the Sony press conference
Key points: No high end DLSR announced today, but a little more detail: It's going to be a full frame 24.6MP CMOS model with Super Steady Shot stabilization, and it's coming this year.
09:05: We're here. Steve Haber SVP Digital Imaging and Audio division is giving opening speech.
09:07: Haber is giving a general overview of the state of the imaging business, things are going well with record sales of Cyber-shot. Talking up the 'ease of use' innovations such as Face Detection. Very happy with the results of Sony's entry into the DSLR market. Making good progress (no hard facts or figures).
09:10: Shigeki Ishizuka, President of the Digital Imaging Business Group is giving a history of Sony's involvement in the DSC business, going back to the original Mavica system in 1981.
09:12: First Cyber shot announced in 1996, will have sold 100 million at some point this year. Talking about the importance of 'HD Photo' (HDTV output on still cameras).
09:13: Mr Ishizuka is talking about the new Live View system in the cameras announced yesterday. Oh and the wonder of 'smile capture'.
09:15: Announcing the launch of the 'S-Frame' digital photo frame system.
09:17: 'Creating and Spreading New Digital Lifestyles'. Quite ambitious that.
09:17: Over to Toru Katsumoto, Senior GM AMC Division.
09:18: '2008 Alpha proceeds onto main stage'. Covering the segmentation of the DSLR market, and how Sony is filling the 'ease of use' and 'high quality' gap. Reseach from consumers and buyers of the A100 led them to develop new Live View system. Needed to be suitable for entry-level users and had to be quick, not impacting on focus speed.
09:19: Concept video for the new Alpha products. Very loud for this time of the morning. Lots about the advantage of the new live view system.
09:20: 'What do you think?' Polite applause.
09:21: Alpha 300 / Alpha 350 features. Quick AF Live View - as fast as shooting with the optical viewfinder. Ideal for customers who want the SLR quality with compact camera ease of use. Nothing new so far; we're getting a detailed run-down of the new features and improvements of the models announced thus far this year.
09:22: Now here's the breaking news. We revealed last year that we would be announcing a high end Alpha. Development is continuing. Here's some detail of the sensor it will be built around. 24.6MP Full Frame CMOS sensor. It will be available by the end of this year (we're guessing a Photokina announcement).
09:23: Guy from DSLR development has taken the stage. Talking about Sony's image sensor ('Exmor'). They're working on the development of the new CMOS full frame (for the flagship model) and he's talking about the new CCD sensor developed for the A350.
09:27: Super Steady Shot for the Full Frame sensor is confirmed. Apparently there's a prototype here we can see in action.
09:28: Onto lenses (looks like that's all we're getting on the flagship model for today). Talking about the 2-70 and 70-300mm lenses announced yesterday and promising there's more to come.
09:29: Now talking about the growing Alpha system from entry level to high end and wrapping up this section. Thank you very much.
09:30: There's a lady on stage now who appears to be talking about cameras but there are so many buzzwords ('leveraging user experience') that I'm not sure.
09:31: We're onto Cyber-shot now - covering the new technologies featured in the products announced this week. Apparently 'the camera's not calling you stupid' when it refuses to take a picture unless it's happy everything is right and the subjects are all smiling. Not sure what Adult Priority mode is...
09:33: Talking about the shared technologies across the Sony product range (Bionz processors in camcorders, DRO trickling down from Alpha to Cyber-shot and Handycam). Face Detection for video debuting this year.
09:36: Talking about High Def and the new printers / digital photo frames.'HDNA' - HD across the entire product portfolio.
09:37: S-Frame digital photo frames. Bluetooth connectivity, auto image rotation (orientation sensor). Can decode and display virtually any image in less than a second.
09:40: We've moved onto professional digital photofinishing now. Not a lot to say about that really.
09:41: Back to Steve Haber for closing comments and thanks. That's all folks.
Live coverage written by Simon Joinson. Pictures by Phil Askey.
Jan 11, 2011
Jun 1, 2010
Feb 20, 2010
Mar 13, 2009
The venerable Canon PowerShot G1 was announced seventeen years ago this week, marking the start of a line of enthusiast-focused compacts that's still alive and kicking.
Super macro photographer Can Tuncer captured these incredible close-ups of a single peacock feather using a special setup and three different microscope lenses.
After successfully crowdfunding the Biotar 75mm F1.5, Oprema Jena is at it again. This time they're bringing back the Biotar 58mm F2: the world's only lens with a 17-blade aperture.
Adobe's move to a subscription model is treating it very well indeed. The company has posted record revenue for the second quarter in a row, hauling in a mind-boggling $1.84 billion.
More details have emerged about the potential sale of Blackstone's 45% stake in iconic camera brand Leica.
Popular mobile editing app Snapseed just got a major update that includes a new interface and 11 new presets for both Android and iOS, as well as adding the Perspective tool to the iOS version.
It might sound like a strange idea, but taking macro photos of boiling water can actually result in some really cool photographs. A good photo experiment for a rainy day.
The database was created to "break with the narrow lens through which history… has been recorded" by equipping those who commission photography with "the resources to discover photographers of color available for assignments.
Lensbaby has released two new optics for their special "optic swap system." The Lensbaby Sweet 80 Optic gives you that trademark sweet spot of focus, while the Creative Bokeh optic gives you 9 different drop in aperture plate options to play with.
TechCrunch has already posted their review of the upcoming iPhone 8 (not yet the iPhone X), and they're calling it "a look into the augmented future of photography."
Affinity Photo is a $50 photo editing software with no subscriptions. That's it – pay for it once and you're done. And we think it's actually pretty darn good.
Instagram is currently testing a major change to the app's profile layout: replacing the 3-photo across grid with a 4-photo grid... and some users are NOT taking the news well.
A report by USSRPhoto is shedding some light on the return of the famed Zenit camera brand. It seems the full-frame mirrorless camera they're working on will be made in part by Leica using components from the Leica SL.
According to a reliable Korean report, Samsung is developing a smartphone sensor that's capable of super slow motion. Translation: Samsung's next batch of Galaxy smartphones may be able to shoot 1,000fps.
This simple photograph of a seahorse and Q-tip has taken the internet by storm. We spoke to photographer Justin Hofman about how it was captured, and what it means to him.
After a massive leak last week, Profoto has officially debuted the Profoto A1: the company's first on-camera flash system that they're calling "the world's smallest studio flash."
"When the first hyperfocal distance charts were designed, someone decided that an acceptably sharp background contained some blur — enough to notice in a medium-sized print [...] After that point, nearly every other hyperfocal chart followed suit."
The Canon EOS Rebel SL2 (also known as the EOS 200D) is the company's impressively compact entry-level DSLR. Packing a 24MP APS-C sensor, DIGIC 7 processor and Dual Pixel AF, it promises a lot of bang for the buck. And while not mind-blowing, it handles most tasks very well.
Correct these four common composition mistakes and your photos will be more balanced, tell a better story, and lead your viewer's eye where you want it to go.
The rugged, compact 360° action camera Kodak unveiled at Photokina in 2016, the Kodak PixPro Orbit 360, is finally available in the United States.
iOS 11 launches tomorrow, and it'll save all of your pictures in a new high efficiency image format called HEIC. Fortunately, there's now a converter that will let you turn those photos back into JPEGs.
Photo protection company ImageRights recently released a new service that lets non-subscribers take advantage of their streamlined copyright registration system that checks for errors and fills out all the required forms for you.
What's the difference between a $200 circular polarizing filter and a $100 circular polarizing filter? Roger Cicala at Lens Rentals put six different filters through a few tests to find out.
A flurry of leaks reveal that GoPro's upcoming Hero6 will shoot 4K at 60fps, 1080p at 240fps, will cost $500, and is scheduled for announcement/release on September 28th.
Before he became the iconic director whose name we've all heard, a teenage Stanley Kubrick struck up a business relationship with New York’s Look magazine. No surprise: he was an incredibly talented photographer.
WD's new G-Technology G-Drive mobile SSD R-Series is a portable solid state option for photographers who want the reliability of an SSD in a rugged water and dust-resistant package.
Fast, stabilized and affordable is an appealing combination when it comes to lenses. With its latest 24-70mm F2.8, Tamron aims to upgrade autofocus speed and stabilization. We've got a full gallery from this updated full-frame zoom.
Photographer Clay Cook tells the story of his most ambitious photographic dream and career goal coming true: photographing A-list actress Jennifer Lawrence.
In an interview with a Chinese website, Nikon Japan's Director of Development dropped a bombshell, saying that a Nikon mirrorless camera "must be full-frame."
Here's a side-by-side spec comparison of two flagship devices with particular attention to the things that really matter – at least to people who prioritize photography features.