Zeiss has announced more detail on two forthcoming lenses for Sony NEX and Fujifilm X-mount APS-C cameras -  the 12mm F2.8 and 32mm F1.8 lenses it unveiled at Photokina last year. The announcement came via the Zeiss blog, which details on how the company came to the name for the new series, 'Touit.' Pronounced like the English 'do it,' the new lenses are named after a Latin American band-tailed parrot, which Zeiss describes as 'small and agile,' much like mirrorless cameras are meant to be.

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Though carrying the same name, the two lenses are noticeably different for the two platforms. On the Sony E-mount, both have a large focus ring and a straight collar back toward the mount, while the Fujifilm X-mount's focus ring is shorter, presumably to make room for the aperture ring.

Pricing for the two new lenses was not mentioned; their original estimate was around €1000 / $1300 each. Zeiss has also posted data sheets and a brochure for the two new lenses. 

Equivalent to an 18mm lens on either of these APS-C mounts, the Zeiss Touit 2.8/12 is described as having a 99-degree angle of view and a T* anti-reflective coating.
The Zeiss Touit 1.8/32 is equivalent to 48mm, described as a normal lens, offering 'the same angle of view as the human eye,' according to the company.