Samsung and Time Out announce contest for Londoners and New Yorkers
Samsung and Time Out magazine have announced the ‘Share your Now’ contest. Participants can upload images they have captured of New York or London to a dedicated portal on the Time Out website. Each week, five entrants from each city will win a Samsung Galaxy Camera. When the nine-week competition closes on 4th March, Time Out will commission three winners from London, and three from New York, 'to share their take on their own city', using their Android OS-based camera. These final images will be featured on the front cover of region-specific Time Out magazines. The winners will also receive a free trip to the competing city. A grand winner will be announced after readers vote for their favorite cover photo. The competition is open until 10 February 2013.
Win a Samsung GALAXY Camera and the Chance to Work as a Photography Pro in the 'Share your Now' Challenge!
|Samsung and Time Out call on New Yorkers and Londoners to share images of the city they love on a global stage|
SEOUL, South Korea, Dec. 2012-- Samsung and Time Out today announced the 'Share your Now' contest, which encourages Londoners and New Yorkers to take pictures of their respective hometowns and challenge locals to prove they love their city the most. The contest runs from December 10, 2012 to March 4, 2013.
The 'Share your Now' competition was created to celebrate the recent launch of Samsung's GALAXY Camera, the 4G-connected camera. This device combines high performance photography with the familiar and intuitive Android Jelly Bean operating system. With the GALAXY Camera, users no longer have to trade-off between sharing moments instantly using a smartphone or taking high-quality images with a digital camera and sharing them later. Users can now take high quality images and instantly share them using the camera's 4G + Wi-Fi connection. The GALAXY Camera allows users to shoot, edit, share and enjoy high quality images and video from anywhere, at any time through a single device.
As part of the competition, Time Out and Samsung will ask readers to upload images they have captured of New York or London to a dedicated portal on the Time Out site. Each week five participants from each city will win their own GALAXY Camera. Once the competition closes, three winners from each city, drawn from the total pool of winners from the nine week competition, will be commissioned to work with Time Out magazine to share their take on their own city with their GALAXY Camera. These final images will be featured on the front cover of Time Out in their respective cities. The three winners from each city will also win the trip of a lifetime to the competing city. Readers in both cities will be invited to vote for their favorite cover image, and this winning photographer will be crowned the grand winner.
"The thing that got us excited about this partnership with Samsung was the competitive element," said Tim Arthur , Editor-in-chief of Time Out London and Michael Martin , Editor-in-chief of Time Out New York. "New York and London have been long standing rivals throughout history, both from a financial and cultural standpoint and this is a fun and engaging way for both cities to share their similarities and differences visually."
"Time Out was the perfect partner for launching this campaign in support of the new GALAXY Camera," said Christine Cho , Director of Global Mobile Marketing at Samsung. "Their diverse audience perfectly represents people who love to share their special moments with their network of friends and family instantly, and the GALAXY Camera is the ideal way to capture these images. We're really looking forward to seeing all the inspiring photographs from two of the world's greatest cities."
David Pepper , Chief Commercial Officer at Time Out London commented, "We are delighted to be working with Samsung for the launch of the GALAXY Camera. Our creative solutions team has created an innovative way to engage and inspire our audience that really stands out to deliver results for clients."
The campaign will start with the launch of a microsite on Monday December 10, 2012, and will run for 9 weeks through to March 2013. The photo entry period will begin on December 10, 2012 and close on February 10, 2013. The 'Share your Now' Challenge will be promoted by Time Out through cover wraps on both Time Out London and Time Out New York magazines, a bespoke microsite, on the magazines' Twitter and Facebook platforms, and in advertorials across both publications. The Time Out microsite will feature a unique mapping feature, which will allow viewers to see pictures taken in their own neighborhoods.
To participate in the 'Share your Now' competition visit www.timeout.com/shareyournow, which goes live on Monday December 10, 2012.
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