Fujifilm has today announced the 2 megapixel (not SuperCCD), 6x (F2.8 - F3.0) optical zoom (38 - 228 mm equiv.) FinePix 2800Z digital camera. The 2800Z (as with all other Fujifilm consumer digital cameras) has a SmartMedia slot and comes with a 16 MB card. It can record 60 second movies (with audio) as well as voice annotations which can be attached to images. Its SLR-like design and 6x optical zoom will appeal to first time (and even more advanced) buyers who are looking for an easy to use digital camera. Available October, price just $449.

Fujifilm FinePix 2800Z specifications

Sensor 1/2.7" CCD (Primary colour filter), 2.11 megapixel
Effective pixels (JCIA) 2.0 megapixel
Image sizes 1600 x 1200, 1280 x 960, 640 x 480
Image format JPEG (EXIF)
Movie format AVI (Motion JPEG)
Lens 6 x optical, F2.8 - F3.0, 38 - 228 mm equiv.
Apertures 3 - At wide angle: F2.8 / F4.8 / F8.2
Focus distance Normal: 0.8 m - Infinity (2.6 ft - Infinity)
Macro: 0.1 - 0.8 m (3.9 in - 2.6 ft)
Digital zoom 2.5x (640 x 480), 1.25x (1280 x 960)
Sensitivity ISO 100 equiv.
Metering 64 zone TTL metering
Exposure mode Program AE (Exposure compensation available)
Shutter speed 1/2 - 1/1500 sec
White balance Auto, Fine, Shade, Fluorescent Daylight, Fluorescent Warm White, Fluorescent Cool White, Incandescent
Movie recording 320 x 240, 10 fps, max 60 secs with audio
Voice annotation Yes, 30 seconds per image max
Flash Internal, modes: Auto, Red-Eye reduction, Forced, Suppressed, Slow Sync
Flash range Wide: 0.3 - 3.5 m (1.0 - 11.5 ft)
Tele: 0.8 - 3.5 m (2.6 - 11.5 ft)
Storage SmartMedia, 16 MB card supplied
Viewfinder Electronic Viewfinder (EVF), 0.55" 110,000 pixel
LCD 1.8" TFT (62,000 pixel)
Interface USB (1.1)
Dimensions 95 x 77 x 71 mm (3.7 x 3.0 x 2.8 in)
Weight (no batts) 270 g (9.5 oz)
Other features Webcam mode
Available October 2001
Price US$ 449

Press release:


$449 FinePix 2800 Zoom Shares Features with Higher-End FinePix Models

ELMSFORD, NY, September 11, 2001 – The leader in digital photography innovation and design, Fuji Photo Film U.S.A., Inc. today debuts the FinePix 2800 Zoom, the company’s latest mid-range digital camera. Incorporating some of the fun and useful features found in Fujifilm’s high-end consumer cameras, the FinePix 2800 Zoom is a user-friendly, point-and-shoot model that can make the novice photographer feel like a professional.

Equipped with Fujifilm’s Advanced Color Technology and a two megapixel CCD, the FinePix 2800 Zoom delivers world-renowned Fujifilm color to 4x6, 5x7 and 8x10-inch prints. Its most striking feature is a 6x optical zoom lens – the same zooming power that can be found on Fujifilm’s critically acclaimed FinePix 6900 Zoom digital camera – which brings the distant photographer much closer to the action. The camera is fully automatic, making picture taking a snap for the entire family and camera-to-computer image transfers occur in a flash with the camera's USB connectivity. Picture viewing is a pleasure as well with Fujifilm’s supplied FinePixViewer software that automatically launches the moment pictures are downloaded to a computer. For some added fun, the FinePix 2800 Zoom can attach voice notes to pictures and record video with sound, just like the stylish, F.A. Porsche designed, FinePix 4800 Zoom and FinePix 6800 Zoom. Plus, the FinePix 2800 Zoom can operate as a PC-cam for computer-to-computer video conferencing.

The FinePix 2800 Zoom is the most recent addition to Fujifilm’s 2001 digital camera lineup, adding to one of the most diverse product offerings in the industry. For example, with their traditional point and shoot controls, Advanced Color Technology and sub-$250 price points, Fujifilm’s FinePix A-Series cameras (A101 and A201) are the perfect first-time digital cameras for many consumers. For picture takers who want a little more than just basics along with some fun features and Fujifilm’s Advanced Color technology, the mid-range FinePix 2600 Zoom and FinePix 2800 Zoom fit the bill. As the category’s premiere point-and-shoot cameras, the FinePix 4800 Zoom and FinePix 6800 Zoom offer head-turning good looks, a bevy of digital features and outstanding picture color thanks to Fujifilm’s proprietary Super CCD and High Definition Color technologies. And the manual features and controls of the FinePix 6900 Zoom and FinePix S1 Pro will appeal to advanced amateurs and professional photographers alike.

"Whether it’s an entry level A-Series camera or a professional model like the FinePix S1 Pro, Fujifilm has a quality digital camera that meets the needs of just about every photographer," said Darin Pepple, Brand Manager, Consumer Digital Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "The FinePix 2800 Zoom fits right into our mid-range of cameras, offering the point-and-shoot convenience that many consumers crave along with some special features that should make it all the more appealing."

Even with its impressive 6x optical zoom lens, the FinePix 2800 Zoom still measures a compact 3.7" W x 3.0" H x 2.8" D and weighs only 9.5 ounces, without batteries. Bundled accessories include a 16MB SmartMedia™ storage card, four AA Alkaline batteries, shoulder strap and USB and video cables. In addition to Fujifilm’s FinePixViewer, other bundled software includes Fujifilm’s DP Editor and Adobe® PhotoDeluxe® 4.0. Available in October 2001, the FinePix 2800 Zoom will carry a price of $449.

Fujifilm Makes Digital Photography Easy

The introduction of the FinePix 2800 Zoom further supports Fujifilm’s commitment to making digital photography more accessible by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America™" Tour (www.fujifilm.com/finepixtour) is currently traveling the country, educating consumers about the fun and ease of digital photography by showcasing Fujifilm’s complete line of digital imaging and information products, services and e-solutions.

In addition, the company recently announced its involvement with Mircrosoft's new Windows® XP™ operating system. Fujifilm's FinePix 2800 Zoom along with all current and future FinePix consumer digital cameras will be fully compatible with Windows XP. Plus, Fujifilm will be involved in the fulfillment of Microsoft Windows XP online printing service orders, providing users with high quality photographic prints and enlargements of their digital images.