CES 2003: Lexar has today announced it will be producing its own Memory Stick Pro media in 256 MB, 512 MB and 1 GB capacities. "We are delighted to be partnered with Lexar Media, which has collaborated with Sony in support of the Memory Stick format for over 3 years now," said Masaharu Yanaga, Senior General Manager of the Memory Stick Division, Sony Corporation. "Having Lexar Media support Memory Stick will further strengthen our Memory Stick platform strategy. Together with Lexar Media and other partners, we will continue to work toward making Memory Stick a standard recording media throughout the world."
Lexar Media Announces New Line of Memory Stick PRO Products
LAS VEGAS (CES, Booth #10728), January 9, 2003-- Lexar Media, Inc. (Nasdaq:LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, today announced plans to manufacture and distribute Memory Stick PRO. The new media format offers high capacities and advanced performance, and is designed for use in Memory Stick PRO compatible host devices. The Memory Stick PRO, when produced by Lexar Media, will integrate the company's proprietary controller technology to achieve advanced speed performance.
Lexar Media plans to begin shipments of Memory Stick PRO this spring, in time for the future launch of Memory Stick PRO compatible products. Lexar Media Memory Stick PRO media will be available in capacities of 256MB, 512MB and 1GB.
"We are delighted to be partnered with Lexar Media, which has collaborated with Sony in support of the Memory Stick format for over 3 years now," said Masaharu Yanaga, Senior General Manager of the Memory Stick Division, Sony Corporation. "Having Lexar Media support Memory Stick will further strengthen our Memory Stick platform strategy. Together with Lexar Media and other partners, we will continue to work toward making Memory Stick a standard recording media throughout the world."
"Since Lexar Media began manufacturing Memory Stick, the format has grown to be a major portion of the overall digital media market and an important part of our product line-up," said Eric Stang, president and CEO, Lexar Media. "Memory Stick PRO offers a significant step forward in terms of expanding the capacity and performance of Memory Stick. The addition of Memory Stick PRO to our product line allows us to continue our leadership position in this rapidly growing segment."
Memory Stick PRO format will be equipped with MagicGate, a copyright protection technology that consists of authentication and encryption technologies. The authentication technology ensures that protected content is only transferred between compliant devices and media, and that protected content is recorded and transferred in an encrypted format to prevent unauthorized copying or playback.
The Memory Stick PRO format also provides a unique personal data protection technology for removable media that allows users to securely and easily control access to their personal information stored on a Memory Stick PRO media.
Sony introduced Memory Stick in September of 1998. In April 2000, Lexar Media and Sony signed a joint technology agreement that included rights for Lexar Media to manufacture and market Memory Stick. Lexar Media is currently developing and integrating its proprietary controller technology into Memory Stick PRO.
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