Olympus highlights the issues faced by 'DSL-Arm' sufferers, and claims to offer a cure

It's a little funny and lame too. But it's message is for the "All In" or "All out crowd." You meet them... Examples the say: "This is a once and a life time." Plenty Often.

Is Olympus fixed "shutter shock" for EM5/P5?

EM5 and P5 M43 cameras even NOT have a mirror, but "shutter shock".

Never saw TOP 3 (Canon Nikon SONY) camera maker attracting others...

I have two words for you, just two words: Pentax Q.

I don&t think the arm is due to DSLR, its just rapid evolution to adjust to his tool size. He must have a big tool and he needs big arm to rub it around.
If he had small micro 3/4 sized tool he would still have small arms.

Just pure biology me think nothing to do anything digital.

This campaign was not, seemingly, the idea of experienced SLR photographers, but uninformed marketing types, as it is the left arm that normally supports the weight of the SLR camera and lens, from below. There are, of course, times a shooter needs to shoot with one hand on the camera, while the other hand does something else, but vertical support, from directly below, is a best practice for steadying the camera for the shot.

The guy with the long arm didn't get that way from using a DSLR, he's a proctologist.

The problem is, in fact, real.

As a former employment counselor for immigrant professionals, I have come to know a dozen+ pros from all over the world. Those *without* neck & shoulder problems are in the minority: big, fit usually younge guys. (This is a major reason that belts and vests, sling bags and more elaborate solutions as Katas convertible backpack-sling, Thinktank's rotating bags have become so popular.)

What matters is the weight, balance and bulk of the all the parts of - and the total package of - the kit needed to do a particular "shoot" or combination of shoots. While this may mean an 11"x14" view camera and tripod for Clyde Butcher, many great photographs as well as countless reviews and user reports demonstrate that mFT cameras and lenses from Olympus and pansonic (and the mirrorless offerings srom Sony and Samsung) can indeed do the job,

Olympus has has its problems. It has also long produced smaller, lighter camera kit much needed by many.

Saddly , but thanks to one "piiiiiii" with DSLR , that advertisement become a reality :(

Giro d'Italia 2015: Stage 6
"Italian Daniele Colli (Nippo-Vini Fantini) suffered the worst in the crash, as television coverage briefly showed Colli with his arm hyper-extended"

https://www.youtube.com/watch?v=2Ab7DxZJjrM

Olympus will make more money by selling a replica of that arm...

The Olympus "Selfie Pole" made of realistic Neanderthal Skin...

$9.95 when bought with any Olympus camera.

.

I think this ad campaign is stupid and offensive.

Just read nerd2's classic comment abour how since f2.8 on m43 is really f5.6, and so apsc with an f5.6 lens is better. I bet he still doesn't get why that is so funny.

What it's trying to say is, use iPhone instead.

Good thing I place my camera on a tripod for the most time. :D

I don't get it.

Olympus, I had the e-m5 mark 1, 12mm 2.0, 45mm 1.8, panny/leica 25 1.4. I also own a DSLR. This ad to me sounds more like you are bitter towards people who do not buy your products. Perhaps if your company wasnt so massively corrupt and dealing with giant PR problems I would of gotten the mark 2 but this ad convinced me not to buy it.

When you are bitter and spiteful towards the world it becomes really unattractive. I just removed the mk 2 from the "i want this" list.

So they just dissuaded people from buying their top camera+top lens combo which weighs MORE than equivalent DSLR setup. Awesome marketing :D

http://www.getolympus.com/us/en/digitalcameras/slr/e-5.html

One hand, the other hand. Do they know each other?

Carl

Hilarious. I can't believe all the people in here taking that seriously. That's as funny as Chubbs from Happy Gilmore.

I have small fingers. Forget DSLR Arm - I don't even want DSLR Hand!

Unfunny, tired and stupid. If you don't like carrying heavy things, try not buying them.

It's not going to convince me to purchase a Micro Four Thirds camera, but it was creative and funny!

So here’s the ridiculous thing. Buying a camera because it’s small and light is like buying a car because it has a radio antenna. Yes, I enjoy listening to the radio, but that’s not why I buy a car.
The reason you buy a camera is to take photos. I’ve never looked at a print and thought, gee, that must have been taken with a small and light camera.

Ad campaigns like these miss the whole point of photography. Remind me not to by an Olympus...

Ridiculous...

My right arm is bigger than my left, but for different reasons.

Ha ha, that was hilarious! Well done, Oly :)

I wonder when DPR will start giving non-DSLR shaped cameras top marks like 87-90%.

When are they going to appreciate camera qualities like compactness, portability, being public friendly and unobtrusive, and realise that many users today prioritise these qualities over 10% better AF hit rate, or being able to pull 2 more leaves from the shadows or balance well with large lenses!

I have the feeling that for DPR every camera that does not have DSLR form factor is automatically falling in a lower category.

One would expect that on a site like this there are many enthusiasts and editors wouldn't be that backwards!

I have the Oly EM5/1 and 6D/7D2. Even though the EM are small it doesn't mean it going to be a comfortable holding it for prolonged period e.g. video. There is thing called monopod which can be more comforting. Sounds very desperate from Olympus. There are also even lighter options called smartphones.

This is the most stupid campaign I've seen for a long time...

I was at the UK Photography Show at Birmingham. The Olympus massage sure did me a power of good. I now have an EM1 and EM10 plus 5 lenses, all fit in a tiny bag and weigh less than 2kgs. Thank you, Olympus - I'm cured!!

I don't get people hating on these forums. Who the hell cares what others shoot? so what if they want to carry huge cameras and lenses around or if they want to use their phone or a little p&s, is it really going to somehow make YOUR images better or worse? does it really matter that much that someone else prefers something different to what you like? I for one take as much enjoyment out of making a good image with my phone as I do with my FF with a huge F%&k off lens sticking at the other end.

Desperation is a stinky cologne.

I thought it was funny. The subtext that a FF shooter is a knuckle dragging neanderthal made me laugh. That said, if I was a pro and made lots of money I'd have a FF kit in a heartbeat as a backup to my M4/3's gear.

I may not be a pro like the FF users on this site, but my M4/3's gear has paid for itself many times over and has produced 2 meter prints hanging in hotels and 3 meter window boxes in fancy stores because people see my work and request me.

I walk around with my weather sealed, 12fps RAW burst speed with a buffer large enough to shoot 1200 shots in 20 minutes GH4 and 35-100 f2.8 in my hand with no strap because it's so light it doesn't need one.

While some may think it's an inferior toy, as a hobbyist it does what I need it to do.

It is an absurdist ad which, whether or not you believe it to be effective marketing, has apparently exposed a tender underbelly in some commenters. I know it is the same old song, but there are wide creative potentials in most any photo format. If you desire the technical latitude in FF, or APS-C - think it the best fit for you - go for it. [I spent most of my time early in photography with medium format film, and loved it] Later, as a teacher of digital photography, what really came to bother me was when a predictable number of students each term would directly state or imply that serious work could only be done on full frame gear or the like. Of course, there is something to be said for the idea of 'the proper tool for the job', but there is also a lot to say for duct-tape and creative ingenuity. Too often, I watched students invest in expensive gear only to be frustrated that the road to good work was just as long as before they had it. Again, old song (sorry), but one that anyone new too photography should hear, and at least consider. Rather than policing the boundaries of formats - proclaiming exclusive domain of quality here or there - endeavor to develop your ideas and processes wherever it is you find yourself standing. And does this mean that (observing natural difference) someone might produce excellent work with say a mobile phone? You bet your *ss it does. A good question to ask is why do some of us in the photography community find such a notion so appalling.

Looks more like selfie-armitis

This just in ... Olympus to follow in the footsteps of Geico (remember the Cavemen commercials ?) They're going to premiere a new sitcom starring a bunch of guys with DSL-Arm ... How can it lose ?

I thought the commercial was pretty amusing. Some of the reactions here are even more amusing !

How can this be a DSLR user? Holding one hand, using the rear viewfinder for shot. How to get an sharp image without shake. Even when I use smart phone for shoot, I hold with both hand and not to extend the arm.

I thought that was due to extending arm to take selfies!

And that is why I switched to Sony. Carrying around Canon and H4D-50 my body got so deformed I can not even touch my self ... Multiple surgeries where in need so I can reach my mouth with spoon ... 😎 😆 😎

This is a terribly lame effort from Olympus. I own OMD-EM1 and EM-5 and a few of the Olympus pro lenses. But there is no way, It would ever replace my Nikon FX DSLRs. I think in the mirror-less world, Fujifilm and Sony has a better future ahead than m4/3. So, making crap videos with fake long arm will bring no good.