Seattle-based band Ever So Android are an indie rock trio who have played all over the western USA. Their energetic live shows pack venues throughout the year in their hometown, but recently, they performed their single 'Moment' for a different crowd: a small crew of filmmakers armed with Samsung NX1 and NX500 cameras, led by director Brad Strain . Recorded for DPReview in a small studio in Seattle's SoDo neighborhood, the result is nothing short of impressive - see the final product above. We also worked with Director and Photographer Matt Kumasaka to create a video showing how the video was made, below.
I read somewhere that in the beginning Samsung made noodles, but as it grew in scope and divided it left them behind. My own personal story is quite similar.
Oh this is great, now if only I had this level of skill with my NX1. video autofocus is awesome in this camera as well as the flexibility of using 4k to reframe as well as digital image stabilization for handheld shooting. H265 works fine with Magix (which I use) and Ive heard its appearing in the next version of Adobe Premiere Pro and with currently works with Cyberlink Hitfilm
I don't have a problem with sponsored content. Samsung can sponsor events, pay professionals to make videos and give their product away for all I care. Samsung apparently did sponsor PIX2015 and did give away NX-500 cameras. That doesn't change the fact that the NX-1 and NX-500 aren't very interesting products to me. Samsung's camera line just isn't relevant to the way I live and work. It's sad that some South Korean engineers spent so much time making products that really don't matter. Hopefully they'll concentrate on their sensor division or go full frame.
Here we go again. Yet another person that thinks they need "Full frame". Why not just tell Samsung to go Medium Format, which is even more superior to full frame? There are advantages and disadvantages to all sensor sizes.
Sponsored content that clearly state that it is sponsored is fine in a certain sense. Sponsored content that is brought as a leading article or is brought to you as news is doubtful.
Why? Because (digital) magazines like DPreview should be objective when it comes down to news articles and reviews.
Many people base their buying decision upon what is said in the media. Lots of people take these articles as truthful. When journalists can't be trusted or aren't objective then people may start believing in lies as the truth.
With that said, I am glad that DPR now stated that this article has been paid for.
Samsung has good to excellent lenses for this system, albeit no long fast telephotos yet.
About the only reason to use a full framed camera would be to shoot much higher ISOs, so that excludes a bunch of current full framed cameras that aren't a lot better at higher ISOs than the NX1 already is.
By the way you have been caught by marketing in your statements. Full Frame isn't really Full Frame. There are larger sensors around. Full Frame is just the good old 35mm format that has been around for nearly 100 years.
All sensor formats have their advantages and disadvantages. There are many professional photographers that went back to APS-C from 'full frame'.
They did so, because they don't need the extra thin DoF, they don't care about ultra high ISO's.
They don't care by what others say and think about them when they shoot with an APS-C camera. They most often do like the fact that it safes them weight and money, as they have found out that in reality there isn't much difference in Image Quality.
I personally still have to come across the first person, that can tell model and brand name of a camera in a blind test when showing them an image that they have never seen before.
NoFlash, FYI, I did go fullframe (Sony A7), but NX500 is still my main camera. For Sony FF, I think you'll need to go up to the A7R to really see the difference, so it depends on which FF. And the NX500 is soo much faster in focusing. Sorry to burst your bubble.
Hmmm, that's more than once I have heard Leica uses Samsung sensor, can you provide a link for that. Leica only confirm Q is not using Sony or CMOSIS sensor. I have also heard Samsung already has a FF sensor and recent rumor that a FF camera is coming.
@HowaboutRaw 'About the only reason to use a full framed camera would be to shoot much higher ISOs, so that excludes a bunch of current full framed cameras that aren't a lot better at higher ISOs than the NX1 already is.'
Yes just completely ignore the fact that 135 frame size has the widest amount of lenses made for it. Lenses. You know, those things you put on the front of a camera... to give you varied perspective, contrast, colour, control, depth of field, focus and sharpness attributes?
Older film camera 35mm lenses often have vignetting problems. And often aren't sharp enough. And also work on say APSC Canikon or Pentax cameras--at a different focal length.
Do you actually use lenses, or just read specifications?
Is that bad? I thought the greatest Rock music was made even earlier, in the 70s and 80s, when music was MUSIC! Check out some 70s and 80 bands, even some 60s bands.
Yeah, no one has ever heard of a rock band from the 1960s being really big, or having a very long productive career, or having written and recorded what's considered basically the greatest rock songs done--with the possible exception of a guy in the 1950s. Then there's this other guy in the 1960s, he's also still around.
The Rolling Stones-1962 Fleetwood Mac-1967 The Who-1964 Bob Seger-throughout the 60s Led Zeppelin-1968 Pink Floyd-1965 Jimmy Hendrix-throughout the 60s
There are many more, but search for Woodstock (1969) for all the rock bands and singers who participated in the musical.
Oh why do young people love irony... They buy these crappy toy phonographs with equally crappy stylus to play their tiny collection of LPs, while primarily listening listen to spotify streamed over Bluetooth. And then they shoot with film SLRs and scan the developed film into their iphones via crappy app so they can post it on instagram and apply crappy filters so they can show their friends how so not crappy their lives are.
If these youngsters you speak of are shooting chromes, let me know who they are. I have around 100 rolls of 35mm Velvia 50 (RVP) and Provia 100 (RDP) sitting in my freezer that I would love to unload.
The camera-work is excellent, but they, the brilliant/professional staff, could have shot such a cool video with the $500 Sony A5100, with the 50mm/f1.8, too. I've seen a BtS video where Nikon J5 cameras were used to shoot excellent movies/documentaries by a pro team. Nothing special here, I guess. I love that the excellent/pro team of DPReview is capable to shoot brilliant movies practically with/on any cameras; just give them the damn tools and they use them for you-name-it projects.
Better equipment reduce effort by increasing success rate.
For example, NX1 can shoot 4K (while a5100 can't). 4K allows digital chop and re-frame, which makes catching sudden movement of the vocal much easier. Can pro catch the movement with a5100? It is possible, but it is also likely that they have to try many times to get the perfect one.
Suppose you want a head close-up of the vocal, and you know that she will swing her head in the next moment, how do you frame it? In real live event you cannot expect her to swing precisely to the position of your choice, so you have to leave margin. Cropping is a creative tool. 4K makes cropping more forgiving.
In real life, it is going to be more chaotic than a sudden movement in a planned shot.
Ads are ads and they are marketing vehicles. Do you really think Samsung would ask Uncle Bob to shoot a commercial video with the purpose to sell more camera's?
Like these videos showing products actually used by pros. This one was a little weaker on products strengths and especially weaknesses but interesting nonetheless.
Would love to see a shootout between the NX1 and GH4.
Great video! As for Samsung, I am missing few things- built in flash, EVF. They are DSLR size now (NX1) and heavier then before. Where is affordable 18-55mm f2.8? And 16-85mm announced few years back?
Trying to entice people to buy their cameras, to eliminate inventory, because of video shot by professionals, thinking if they buy their cameras they'll get the same results, before they announce they're not making cameras anymore?
I'm not interested in them but nevertheless that vid is pretty good and the comments about being the first/only practical autofocus is more than interesting to me. I would certainly consider renting.
Great vid and camera work. The editing is also great! The audio editing is a bit off with the final mix of the guitars and vocals --- she gets drowned when the 2nd one comes in. Should be -1 for the guitar and +1 or +2 for the vocals. That's just me.
Good video demonstration by pro film crews. I wonder what recording device(s) they used for this filming. Whether they used the Samsung or not doesn't matter to me but the recording technique does. They used several recording crews to produce this film and I just wish I could do it by myself. Each camera has its own great potential and pros certainly know how to pull the best of the camera.
but for someone old enough to have his childhood documented in super8 while also punk was in it's infants - this looks way too clean and polished for an energetic alternative band. me needs more grit. samsung, your cameras are too good. =)
Is dpreview.com on a mission to save Samsung? If you have any input, tell your korean buddies to make the NX more attractive but not cheesy. Definitely not clunky. Add dont forget add a good evf on NX700.
Bravo! Thanks for Your input, which is so eloquent, relevant and enlightening. Why don't You go ahead and tell these 'Korean buddies' Yourself what they should produce and what not.
I have used a large number of mirrorless cameras starting from the first mirrorless Panasonic G1, going through olympus, samsung, canon, all the way to my current Sony A6000. In terms of controls and ergonomics I rate the Samsung mirrorless as being towards the top in the group. In past they lacked in sensor performance and AF / general operation speed. Now that they seem to have fixed that, I would rate NX500 as a highly desirable mirrorless camera. As for EVF - well I was an early EVF adopter with Panasonic G1/GH1. However over time I now think EVF is overrated. I prefer the greater flexibility of using an LCD where I can keep eye contact with my subject and still look at the LCD for composition, instead of having to hide behind the camera looking through the EVF. I would gladly take the beautiful LCD displays of the samsung cameras over the small LCD of my A6000. I rarely use the EVF of my A6000, and when I do it is mostly because it offers a larger view than the small LCD.
When shooting in a theater or a concert hall, it's obnoxious holding up a camera or smartphone, w a bright LCD facing the people behind you. Taking video is to torture these people. I won't buy a camera w/o EVF or the option of using one. YMMV.
The LCD on cameras like NX500 (and A6000) swivels up and offers a better solution. Instead of holding up the camera with LCD facing people behind you, you can flip the LCD up and look down at the LCD while capturing the video. Again I would much rather have the ability to look at the performance with my eyes as well while making the video, instead of having to watch the performance through the EVF all the time as I make the video. And being able to look at the entire scene is a great plus when recording a large performance with multiple performers. We all have our preferences, but after years of using EVFs, I have developed a preference to not use them very much.
I think you take the word "facing" too literally. Even you tilt it, those behind it can still see the bright rectangle (w moving images if you video taping). Distracting, annoying. Of course you can choose to ignore the reaction.
No they won't. You probably don't get what I am describing. I am talking about keeping the camera down at your chest or waist level instead of hanging it up in the air. Thanks to the flip LCD you can still look at the recording. So your body is now between the camera and the people behind you so no one gets disturbed. And the camera is also no longer between you and the performance. So you are free to enjoy the performance and at the same time record it without disturbing any one. This is how I capture my daughter's ice skating shows for example.
I am shocked every time again to read how many people still cannot understand what Dpreview is about. DPR is a wonderfull site that gives us every minute immediate info and reviews on everything that is happening in our photo world. No matter what it is or how remote DPR is the first to tell us about it and give us all the info we may ever need. And to me their reviews are both complete, balanced, honest and unbiased. And all for free, all for free and it can stay for free if the stupid readers who cannot understand what an article is about stop posting their irrelevant comments I see too often. Think what our photoworld would be like without DPR . Please adress DPR in a positive way even if you cannot agree with the content of an article or the outcome of a test.
RE : "Please adress DPR in a positive way even if you cannot agree with the content of an article or the outcome of a test." ... said a chairman of a communist party ...
I think, that we all live in one comedy. The truth is, that people cry for deferent reasons ... some people laugh because things get so funny or happy ... some people cry since they live in indoctrinated political system ...
It was all there ... Very photogenic and soundwise exceptional musical-band plus very skill / artistic video crew ... in another word, I am sure, that if this video was shot with iPhone we will like it as well ...
Ditto: Still impressive. They must have applied some Rolling Shutter repair if shot in 4K. According to tests at Cinema5D and elsewhere, the NX1 supposedly has severe jello. On the upside, the NX1 supposedly also has the lowest RS among CMOS cams in this class at 1080p (9ms).
Hey guys, sorry to report, both of our directors shot in 4k, but in post worked to output in 1080, mostly for workflow efficiency (scaling, reframing shots, color work).
Scott, Any word on what editing suite they used? Was that mentioned?
Not really surprised it's not actually 4K; even in this vid you can see the ISO is getting a workout. I can't imagine 4K would actually have 4K of pure resolution. But in anycase I think the editing/reframing + samsung autofocus is a major selling point for avoiding the need for large amounts of crew/retakes for both pro and non-pro needs. Which leads to the next logical possibility, using the 4K for an in-camera 'gimbal'. Now that would be nice.
Would be nice to see a real 4K movie, however. With retina mac laptops can already 'see' in 4K.
It's interesting that even these professionals couldn't work with 4K in editing and post production. It goes to show how premature Samsung was in cramming in 4K, H.265 video. Samsung really needs to learn that features that look good on a spec sheet aren't always useful in the real world.
The next time Samsung does a "sponsored" promotional video, they should provide the computer hardware and software necessary for 4K workflow.
Why can't they just frame it correctly in the first place? If it's planned and story boarded with a design concept in mind... Reminds me of those street photographers who shoot 36mp with a 35mm lens and then crop to make it look like an 85mm lens but still frame poorly because they didn't have a clear vision in the first place. Apologies if this offends. Yes I'm a bit of a purist. Yes, I'm upset that knowledge of practical methods is being disregarded because of technology.
When you are talking cost then reframing is a wonderful flexibility that will most certainly help reduce costs perhaps significantly. With good lenses and good ISO, it gives you a lot of options. Concceivably, you can end up with two shots from one. That's no minor benefit.
I can see some benefit in what you've described above with regards to flexibility (less reshooting), and also in post stabilization, but that doesn't seem to apply to this music video. Extra time editing in post also costs money however. I'm paraphrasing but in the making of video Jonathan Houser says 'Conveying a bands energy in a music video is not always the easiest thing. Anyone who has shot, or tried to shoot a music video has come to the realization that there's just not enough energy in it.' - Yet he goes on to capture an edgy rock band video on a smooth 3-axis stabilized rig. The thought process seems a bit at odds with the practical methods used. And we end up with output that looks (my opinion) too cleanly panned, tilted and cut as opposed to being a bit rough around the edges (which I think would have suited this video more). Just my 2c
I cannot speak to all of the decisions made by the crew, but to give you context, this video came together in less than a week, was shot in a single day, and a final edit turned around only days later. Not a typical window for a full music video + making of video. :) So the decisions re: post, 4k, angles, etc..., included the need to get something done quickly.
I've never liked that shaky camera stuff. I get the energy stuff, and to my mind the way they've done it has energy without the need for rough edges. Shaky camera is for documentaries and Oliver Stone wannabes (I avoid his films because of the shaky camera even though I know they're quite good).
Unfortunately, I suspect you're in the vanishingly small minority. And we've always been resistant to putting up a paywall. It would enormously restrict our audience and our ability to grow.
Combatmedic, most ridiculous thing I've ever heard. What a joker. If you have extra cash please send it to me. Plus if I paid for something like that, all cameras from all brands will have to get reviewed upon release and I am afraid these DPR guys have grown used to short 'tours of duty' every year.
Paid-for stories about a camera's capabilities? It's ok, as long as we know, that way we can expect them to avoid any of the negatives. At least this is viable content. CNN has paid-for stories (links) which they call, "promoted stories" and they are pure National Enquirer-level garbage.
Our sponsored content guidelines are explained in a link in the story but we take this one very seriously:
"Our criteria for publishing sponsored content is the same that we apply to everything we do: It has to add value. If we don't think that a particular piece of video or written content will inform or entertain you, our audience, we don't publish it. "
I love this kind of videos.No matter if they're sponsored or not. Seeing how it was shot the first scene it's mind-blowing for me.
Thank you DPR and Samsung.
Seem incredible how many people is just looking for questioning about the fact that is CLEARLY sponsored than the content itself. Maybe it's the same people that will never pay a fee to be a DPR member.
@RichRMA I have no objection to sponsored content, as long as it is clearly labeled as such. What bugged me was that, in the past, DPR failed to label some sponsored content. That now has been corrected.
@Barney Britton: On your Feedback Forum, I previously posted:
"In "Real-world test: the Sony a6000 goes surfing with Chris Burkard" you failed to disclose that Chris Burkard is an official Sony Global Imaging Ambassador. His job is to promote Sony products, not to provide an objective analysis of them."
At the time of that complaint, that video was not labeled as being sponsored content.
Ah, I see OK. Thanks. Yes we should have made that clearer. We debated about that one, because ultimately, Chris is a Sony user who became a Sony Artisan, and DPR had 100% editorial control over the video, so there was no outside influence into the content or editing, but it did cause some confusion.
I think the video quality of the NX1 speaks for itself, and I see the value of it being shown here. There are many things you can criticise DPR for, but this is not one of them. If a picture is worth 1k words then a video is worth 1k pics? ;-)
At this point, there's a general presumption that when a video features a Sony mirrorless body, the "artist" in question is a sponsored Sony Artisan. Sony has every right to give away gear and advertise, including product placements.
The director's comment about the NX1's video AF matches my experience. It's the only big-sensor camera I've ever used where the video AF is good enough to be a workable replacement for manual AF.
If you are looking for a new camera with 4K capability like I was, it's hard to ignore NX1's 4K strength. I've looked at MFT cameras (GH4, G7, LX100) and they all fall short in term of 4K quality compared against NX1 at least in sharpness. They are not bad but it's like comparing kit zooms against a good prime lens. I think NX1 is even sharper than A7S. I don't know how Samsung managed to pull this off while Canon, Nikon and Sony can't even offer 4K at all, let alone a full-sensor 4K like in NX1. I'm talking APS-C, of course. Probably a big reason why it won couple of DP awards yesterday.
Wish I could take credit for any of that, but my name got stuck at the top as the person who wrote up the news story. I have a list of lenses they used which I will add in a minute.
I think it's funny with the people complaining about this being a sponsored post. People seem to forget that everyone that works for DPreview has to get paid to pay the bills.
Keep up the great work DPreview! I love coming to the site every morning before I head out to work :)
But I'd understood DPR to be whole owned by Amazon, not exactly the same but sort of like Advance Communications owning say the New Yorker and Vogue, but then those two magazines sell their own advert space and do their own advertorial decisions. (This Samsung NX1 piece would be an advertorial.)
Ed, you should have provided your financial contributors to prove that your comment was independent. ;)
seriously. dp is the best photo-newspaper of all - read it or dont, but dont complain that they have to make a living and are doing it without a paywall.
@HowaboutRAW - You're confusing owning something (Amazon owns DPReview) with financially supporting something. DPReview is not financially supported wholly by Amazon. We have always made money through investment by sponsors in the form of advertising.
It would make no sense for Amazon to acquire a site that didn't make any money, now would it?
I don't think paid content should be placed in the news feed, put it to the side or in a banner with the other ads - since that's what this is. Feels a little deceptive, despite the label.
I'm sure news items get far more clicks than banner ads, so that's why they're being inserted into the news feed. Placing the disclaimer on the front page would be more transparent than a sentence at the end of the "article."
To be honest, they describe what a "sponsored content" is, and what it is not.They say the sponsors do not influence their opinions, and they are transparent about it... looks pretty ok for me.
And after all if you don't believe them, why would you believe anything else they write on the site?
I wasn't talking about influencing staff opinions. This is just an ad for the NX1, made to look like a story and placed in the news feed. I think they should be separate or labeled as such on the front page, just my opinion.
"This is just an ad for the NX1, made to look like a story"
We think it's a pretty cool demonstration of what it's possible to do with consumer interchangeable lens cameras. As such, it's (we think) interesting content. You're free to disagree but dismissing it as an 'ad' seems a little mean-spirited.
But it's still sponsored. Samsung doesn't care about cool demonstrations, just more publicity and more sales! Would you have shared the content if it wasn't sponsored?...hmmmm.
Barney - the definition of advertising is as follows: something that is shown or presented to the public to help sell a product.
Samsung didn't sponsor this to fulfill some altruistic mission, right? Its to sell NX1's. Referring to content a camera manufacturer paid for anything other than an ad is disingenuous.
The video is cool, and defining it as an ad is hardly mean spirited. IMO it should have been labeled as sponsored on the front page - but I'm sure the click rate would be much lower if that were the case - and that's why you chose not to include the disclaimer there. Again my opinion.
Our sponsored content guidelines are clearly explained in the link under the story. An 'ad' is something supplied by a third-party, with no DPR editorial involvement, and no veto. The videos posted here do not qualify. They were produced by us with the support of Samsung, and we had full veto. As such, there's nothing in here that is any way misleading or skewed. It is - therefore - editorial content. Take it or leave it.
Regardless of the source or editorial control, a company paying to promote its product is advertising, plain and simple. What you have here is just product placement. I work in marketing and I get why you're so defensive - because an advertisement label will result in fewer clicks. Advertising comes in many forms - not just content given to you by a third party. Your narrow definition of an ad isn't correct. Ask anyone that works in advertising, they'll tell you its an ad. I've said my peace and we're not going to agree because you'll keep quoting the DPreview's incorrect definition of an ad. Cheers.
:) Yes, it is one other way of advertising. What the difference of opinion is, is that it is not a "classical add" ... you know "Use our product because it brings joy and peace to the world" style.
However "sponsored content" means about the same thing... it's just a more pretentious way of naming "material made by the manufacturer and DPreview in collaboration, using the manufacturer's money and DPreview editorial agrees with their point".
Probably the best way to deal with this, would be to add a special label, like the "camera-news", "review", etc. with the "Sponsored-content" on the front page, instead of the small disclaimer at the end of the article. Fair both to the readers that don't want to read the "sponsored content", also reasonable for DPreview, as the article remains on the front page.
First of all, great band and a great sound. Of course I want to buy the cameras now.
From another perspective, why don't other camera brands sponsor more videos like this to showcase their products? This is a gear site. I assume we can make discerning choices based on the information at hand, whether or not it's advertised.
I love my NX as much as the next guy, but this seems pretty pay-o-la-ish for dpr. Like others say, you guys might want to remind everyone up front that this was sponsored by Samsung rather than a small tagline at the bottom.
So, all I need in addition to an nx1 is several other nx1s, an nx500, thousands of dollars in gimbals, lighting and other equipment, a studio, a skilled crew and years of editing experience. :)
Loot at that. High quality 4K video from an ILC which sells for under $600 (NX500). How much does Canon and Sony want us to pay for something that can do that in camera? :)
With the last firmware update to the NX500 it really made this one of the best compact 4k camera you can buy. I find that the footage matches up really well with the NX1. Thanks for posting this video.
I have no problem with paid videos that promote a company's products. I am aware that there is a disclaimer below the article that announces it was produced in cooperation with Samsung.
My issue is that the content appears on the front page exactly as a (presumably more objective) news story would. A simple colour-coded tag would remedy this problem.
I see. Okay, hopefully Barney et al. would put a sponsored featured tag on the front page of the site then. But it was clear as bell to me it was a sponsored feature anyway...
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The Sony a7C II refreshes the compact full-frame with a 33MP sensor, the addition of a front control dial, a dedicated 'AI' processor, 10-bit 4K/60p video and more. It's a definite improvement, but it helps if you value its compact form.
Above $2500 cameras tend to become increasingly specialized, making it difficult to select a 'best' option. We case our eye over the options costing more than $2500 but less than $4000, to find the best all-rounder.
The iPhone 15 Pro allows users to capture 48MP photos in HEIF or JPEG format in addition to Raw files, while new lens coatings claim to cut down lens flare. How do the cameras in Apple's latest flagship look in everyday circumstances? Check out our gallery to find out.
Global shutters, that can read all their pixels at exactly the same moment have been the valued by videographers for some time, but this approach has benefits for photographers, too.
We had an opportunity to shoot a pre-production a9 III camera with global shutter following Sony's announcement this week. This gallery includes images captured with the new 300mm F2.8 GM OSS telephoto lens and some high-speed flash photos.
The Sony a9 III is a ground-breaking full-frame mirrorless camera that brings global shutter to deliver unforeseen high-speed capture, flash sync and capabilities not seen before. We delve a little further into the a9III to find out what makes it tick.
The "Big Four" Fashion Weeks – New York, London, Milan and Paris - have wrapped for 2023 but it's never too early to start planning for next season. If shooting Fashion Week is on your bucket list, read on. We'll tell you what opportunities are available for photographers and provide some tips to get you started.
Sony has announced the a9 III: the first full-frame camera to use a global shutter sensor. This gives it the ability to shoot at up to 120 fps with flash sync up to 1/80,000 sec and zero rolling shutter.
What’s the best camera for around $1500? These midrange cameras should have capable autofocus systems, lots of direct controls and the latest sensors offering great image quality. We recommend our favorite options.
First developed in the mid-1800s, salt prints may be considered an obscure 'alternative' photographic process. But all the more reason to make your own. Here's how.
Around $1000 is increasingly becoming the entry point for modern interchangeable lens cameras. We look at what you can get for your money, and which we think is best.
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