Pentax has today announced the Optio 33WR digital camera. It is a 3.2 megapixel, 2.8X zoom that has a JIS Class 7 water resistance rating, the Optio 33WR remains watertight even when the camera is rinsed, splashed or immersed in water. The Optio 33WR will ship to major camera retailers around the end of October.

Press Release:

Just Add Water to Enjoy Latest PENTAX Digital Camera

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Sept. 3, 2003--Just add water. That's the best way to enjoy the latest digital camera from PENTAX U.S.A., Inc.
The Optio 33WR is a robust and durable 3.2 megapixel, 2.8X zoom lens digital camera. With a JIS Class 7 water resistance rating, the Optio 33WR remains watertight even when the camera is rinsed, splashed or immersed in water.(a) The Optio 33WR is the perfect companion for outdoor photography in rain, snow or a day at the beach.
PENTAX U.S.A., Inc. will preview the digital camera submersed in a fish bowl at the Digital Focus media event on Monday, September 15 at the Metropolitan Pavilion in New York City during the PC EXPO trade show. Photographers will never have to sacrifice size or features for the water resistant capability of the Optio 33WR. The compact digital camera measures 3.2 x 3.0 x 1.2 inches and weighs 7.3 ounces loaded with battery and memory card. The camera hosts a variety of impressive features also found on other PENTAX Optio digital products including: movie mode with sound and voice memo, built-in flash, a high-precision 1.6 inch LCD monitor, an optical viewfinder, and a diverse range of shooting modes. The Optio 33WR operates with an SD memory card or MultiMediaCard (MMC) and power sources include two AA alkaline batteries or optional CR-V3 lithium batteries and AC adapter.
The Optio 33WR, along with all PENTAX Optio digital cameras, includes the latest version of ACDSee(TM) 5.0 software. With a $150 value, ACDSee(TM) digital camera software makes it easy to retrieve, view, manage, print, enhance and share your digital photos. The Optio 33WR will ship along with the software to major camera retailers around the end of October in plenty of time for the Holiday 2003 buying season.

PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.

(a)The Optio 33WR should not be operated underwater.

Pentax Optio 33WR Specifications

Sensor • 1/2.7" CCD
• RGB Color Filter Array
• 3.34 million pixels total
Effective pixel count 3.2 million
Image sizes • 2048x1536
• 1600x1200
• 1024 x 768
• 640 x 480
Movie clips * • 320 x 240, 15 fps
• 160 x 120, 15 fps
File formats • Still: JPEG ( Exif 2.2 )
• Movie: MOV (Quicktime)
Lens • 2.8x optical zoom
• 37 - 104 mm equiv.
• F2.8 - F3.9
Digital zoom Up to 4x
Focus • 5 point AF,
• Spot AF switchable &
• Infinity Landscape Mode
• Manual focus
Metering • Multi
• Center weighted
• Spot
Exposure compen. +/-2.0 EV in 0.3 EV steps
Sensitivity • Auto
• ISO 50
• ISO 100
• ISO 200
• ISO 400
Shutter 1/2000 - 4 second
White balance • Auto
• Daylight
• Shade
• Tungsten
• Fluorescent
• Manual
Viewfinder Optical
LCD monitor 1.6" TFT LCD
Flash • Built-In
• Modes: Auto, Flash On, Flash Off
• Red-Eye Reduction: On, Off
Shooting modes

• Auto
• program
• landscape
• night scene
• night scene portrait
• surf and snow
• portrait
• sunset
• flower
• fireworks
• snap (automatic pan)
• macro

Photo effects

• B&W
• Sepia
• Red
• Pink
• Purple
• Blue
• Green
• Yellow
• Soft
• Brightness

Connectivity • USB 1.1
• A/V out
Storage • SD memory card and MultiMediaCards
• 16 MB SD card supplied

• 2x AA batteries (NiMH rechargable recommended)
• Optional CR-V3 lithium
• Optional AC adapter

Dimensions 81.5 x 76 x 30.5 mm
Weight (no batt) 160g