Hasselblad HV is restyled Sony SLT-A99 with 'tough as nails' construction
Weeks after replacing its CEO and announcing a new 50MP CMOS-equipped medium format DSLR, Hasselblad has us scratching our heads yet again. The just-announced Hasselblad HV joins the Lunar and Stellar as a restyled Sony SLT-a99 featuring 'tough as nails' PVD-coated aluminum and titanium construction for considerably more money.
Aimed at 'photographers who demand the ultimate in both style and performance' the 24MP full-frame Hasselblad HV will retail bundled with a Carl Zeiss 24-70mm F2.8 lens for €8500 (about $11,500).
Hasselblad makes a brand new style statement with its latest camera for photo-enthusiasts
Hasselblad, the iconic camera-maker favoured by many of the world's most accomplished professional photographers, has launched a brand new 'elite' camera - and this time pointed it at amateur photo-enthusiasts who demand the ultimate in both style and performance.
The sleek new Hasselblad HV, which is available immediately, will retail at € 8500 (excl taxes) and boasts some of the most advanced camera technology ever engineered for the enthusiast marketplace.
Announcing the launch Hasselblad CEO Ian Rawcliffe said: "The new HV is the latest model in our rapidly expanding portfolio of consumer cameras that seamlessly blend beauty and chic with performance. This camera is aimed squarely at people who don't just love taking pictures - but love taking them in real style. And the HV doesn't just look good; it feels good to hold too. We maintained a sharp focus on ergonomics and we used only premium materials like titanium, high-grade aluminium and latest 'tough as nails' PVD coatings."
He added: "There are growing numbers of very keen and often extremely talented amateur photographers and photo-enthusiasts all over the world that are willing to invest in the kind of high performance capture products that elite professionals enjoy. Our brand new HV DSLR will completely satisfy all those who wish to not only treat themselves to an exclusive photo-icon but also revel in crafting exceptional pictures and video with an exceptional camera.
The new and easy to use HV has a 24.3 megapixel full-frame sensor and comes with a legendary Carl Zeiss 24-70mm lens - for extreme sharpness and outstanding contrast. The camera also has 35mm full-frame HD moviemaking capability for outstanding performance, even in dark conditions.
The HV ships with a specially designed, extremely robust and high performance 'super resin' case (like the pros use) guaranteeing extra protection from dust, water, chemical agents and impacts and shocks.
It can also deal with extreme weather conditions (from minus 40°C up to 80° C). This lightweight case doubles as an integrated organiser to hold not just the camera, all cables and chargers, memory cards and photo-literature but also an iPad and a regular size laptop.
For more information visit: www.hasselblad-hv.com
Jan 25, 2017
Jan 25, 2017
Jan 28, 2017
Jan 26, 2017
|Rocks at Dawn by phucthang|
from The Rock
|Sarlat, France by poppyjk|
from Your City - Dinertime!
|Double Eagle by herbymel|
|Great White Egret vs Lizard by jose garcia|
from Strong - Weak
Later this year, a VR180 camera will be Joining Yi's Halo and 360 VR cameras, which will offer stereo 3D capture, yet be as easy to use and compact as a 2D camera.
Caltech researchers have developed an 'optical phased array' chip that uses time delays instead of a lens to focus the incoming light.
Pricing and shipping have finally been revealed for two highly anticipated lenses from Sigma, announced in February.
These macro photos of clouds of paint billowing through clear water might look like high-quality CGI, but they're real photographs. And photographer Alberto Seveso told us how they were made.
Facebook is testing a feature that prevents people from saving, sharing, or even taking a screenshot of your profile picture.
We've reshot the Sony a9 in our studio. The short story: it's sharper! The long story... well you can read it all here.
The collection will be officially launched during the Europeana Transcribathon Campus Berlin 2017 crowdsourcing event which will be held on 22 and 23 June at the Berlin State Library.
Light gives us some insight into the preparations for the launch of the pre-order shipments of its much anticipated L16 multi-lens camera.
OnePlus co-founder Carl Pei has confirmed in a tweet that the second lens on the back of the OnePlus 5 uses a 1.6x optical zoom and that digital zoom is used to reach the claimed 2x zoom factor.
Fujifilm recently unveiled the second in its series of affordable cine lenses, the MK50-135mm T2.9. We got our hands on it for a couple days and took it for a spin.
Leica's first attempt at an M-series digital rangefinder was rough around the edges, but set a pattern for all of the cameras that came after it. In this week's Throwback Thursday article, Barney remembers the M8.
No stranger to extreme situations, legendary climber and filmmaker Jimmy Chin talks to Outside Magazine about his career, and the challenge of filming Alex Honnold's rope-free solo climb of El Capitain.
A company backed by Android co-founder Andy Rubin is attempting to make video conferencing less terrible.
Rangefinder magazine asked five professional portrait and wedding photographers about posting on Instagram; no surprise, they got five different answers.
This captivating stop motion film was created by stripping away one layer of wood at a time. It's hard to look away.
It will enable users to simulate the presence of the sun, moon and Milky Way and see how they interact with an area's topography.
Since its introduction in November last year Instagram's live streaming feature has been used by millions, but videos could not be archived for watching at a later stage. A new update has now added the capability.
CopyTrack's study also found that the second most-stolen image is a woman wearing painted jeans. That's apparently a thing.
Forget expensive lenses with fancy coatings and special lens elements – photographer Robin de Puy took these portraits using just a water drop for a lens.
Adobe reports a record quarterly revenue of $1.77 billion for the second quarter fiscal year 2017 ended June 2, 2017.
Zeiss says its new lens is particularly suited for portrait photography but also a good all-rounder and can be used in video applications.
We present to you the top photos from the Kennel Club's 2017 Dog Photographer of the Year photo contest – take a look at 10 of the award-winning puppers.
In case you were looking for any more inspiration to go fly one.
Following a couple of successful Kickstarter campaigns, Videre 35mm's creator has re-tooled the camera with sturdier components and a simpler user assembly process.
The two hour long video covers everything an aspiring drone pilot needs to know.
This is what happens when a Canon 17-85mm F4-5.6 lens meets 60,000 PSI of water pressure. Spoiler Alert: the water jet always wins.
Andrew Harnik discusses the challenges – and rewarding moments – of a career making images for the Associated Press in his native DC.
The VMic Pro, VMic Recorder and VMic microphones are targeted at DSLR users who want to record high-quality audio.
While our full OnePlus 5 review is underway, we've put together a sample gallery with images that were taken with both the wide-angle and tele lens in a variety of lighting situations.
The OnePlus 5 main camera comes with a 1/2.8" 16MP Sony IMX 398 sensor and a fast F1.7 aperture. It is supported by a 2x tele-module featuring a 20MP 1/2.8" Sony IMX 350 sensor and F2.6 aperture.