Hasselblad HV is restyled Sony SLT-A99 with 'tough as nails' construction
Weeks after replacing its CEO and announcing a new 50MP CMOS-equipped medium format DSLR, Hasselblad has us scratching our heads yet again. The just-announced Hasselblad HV joins the Lunar and Stellar as a restyled Sony SLT-a99 featuring 'tough as nails' PVD-coated aluminum and titanium construction for considerably more money.
Aimed at 'photographers who demand the ultimate in both style and performance' the 24MP full-frame Hasselblad HV will retail bundled with a Carl Zeiss 24-70mm F2.8 lens for €8500 (about $11,500).
Hasselblad makes a brand new style statement with its latest camera for photo-enthusiasts
Hasselblad, the iconic camera-maker favoured by many of the world's most accomplished professional photographers, has launched a brand new 'elite' camera - and this time pointed it at amateur photo-enthusiasts who demand the ultimate in both style and performance.
The sleek new Hasselblad HV, which is available immediately, will retail at € 8500 (excl taxes) and boasts some of the most advanced camera technology ever engineered for the enthusiast marketplace.
Announcing the launch Hasselblad CEO Ian Rawcliffe said: "The new HV is the latest model in our rapidly expanding portfolio of consumer cameras that seamlessly blend beauty and chic with performance. This camera is aimed squarely at people who don't just love taking pictures - but love taking them in real style. And the HV doesn't just look good; it feels good to hold too. We maintained a sharp focus on ergonomics and we used only premium materials like titanium, high-grade aluminium and latest 'tough as nails' PVD coatings."
He added: "There are growing numbers of very keen and often extremely talented amateur photographers and photo-enthusiasts all over the world that are willing to invest in the kind of high performance capture products that elite professionals enjoy. Our brand new HV DSLR will completely satisfy all those who wish to not only treat themselves to an exclusive photo-icon but also revel in crafting exceptional pictures and video with an exceptional camera.
The new and easy to use HV has a 24.3 megapixel full-frame sensor and comes with a legendary Carl Zeiss 24-70mm lens - for extreme sharpness and outstanding contrast. The camera also has 35mm full-frame HD moviemaking capability for outstanding performance, even in dark conditions.
The HV ships with a specially designed, extremely robust and high performance 'super resin' case (like the pros use) guaranteeing extra protection from dust, water, chemical agents and impacts and shocks.
It can also deal with extreme weather conditions (from minus 40°C up to 80° C). This lightweight case doubles as an integrated organiser to hold not just the camera, all cables and chargers, memory cards and photo-literature but also an iPad and a regular size laptop.
For more information visit: www.hasselblad-hv.com
Jan 25, 2017
Jan 25, 2017
Jan 28, 2017
Jan 26, 2017
|Hook Head Lighthouse by kroker|
from Best Photo of the Week
|Green turtle in the shallows by gcachon|
Canon went and put an APS-C sensor in a G series compact. The result is a mighty tempting camera for travel.
Google Photos is adding a few pet-friendly features that will make it easier to find photos of your favorite pooch. Now, you can organize your pet photos by facial recognition, and you can even search your library by breed.
Colorful tripod maker MeFOTO has launched a new tripod... and a whole new brand name. Meet the GlobeTrotter travel video tripod, the first product to be released under the MeVIDEO brand.
If you own a Moto Z, you'll soon be able to attach a Polaroid instant printer to it. Check out the unreleased Moto Mod, which was leaked earlier today.
DJI has developed a technology called AeroScope that allows law enforcement to identify and track airborne drones that are breaking UAV regulations, while simultaneously addressing privacy concerns.
The Nikon D850 is a 45.7MP full-frame DSLR with an autofocus system lifted wholesale from the pro-sports focused D5. 4K capture, continuous shooting at 7 or 9 frames per second make it sound like the ultimate all rounder. Is it all that these specs suggest?
The Mate 10's Kirin 970 chipset with integrated AI processing allows for object recognition, motion detection and automatic scene selection in the camera app.
DxO has announced version 3.0 of the iOS app for its 'One' connected camera. It adds support for multi-camera Facebook Live broadcasting and both time-lapse still and video capture. Android users will be pleased to hear that a One for their platform is on the way, as well. Several new accessories are available, including a battery pack.
Canon has introduced the PowerShot G1 X Mark III, which borrows the 24MP APS-C sensor and Dual Pixel AF system from the company's recent mirrorless and DSLR cameras, adds a 24-72mm equiv., F2.8-5.6 lens and puts them into a lightweight body – but it'll cost you quite a bit.
It's not often that we see a genuinely interesting compact camera, and the Canon PowerShot G1 X Mark III is one such beast. We've pulled out the top features of the camera and tell you why they matter – and put the Mark III up against the competition.
Apple's HDR effect in the iPhone 8 Plus is on by default and more aggressive than in previous generations. It's also good enough to convince DPR contributor Jeff Carlson to leave it on all the time.
Canon's 28mm F2.8 IS USM may be small in size, but it's big on fun. We wrote about our experience using it as our only lens in Big Sur, California, but in case you missed out on our full gallery, take a look to see what this little lens can do.
Travel photographer Elia Locardi tells the story behind this gorgeous (and rare) panorama of the Dubai cityscape draped in fog.
Bison, drift cars, horseback riders, antelope – from the beach to the race track, the Sony 100-400mm G Master is one versatile piece of kit.
"Wildlife photography in Yellowstone National Park is an incredible opportunity, yet some bad photographers are giving all photographers a bad name by not following the rules."
Casio's bionic-looking new action camera, the GZE-1, is built with extreme sports in mind. The little camera is drop-proof, freeze-proof, dust-proof, and waterproof to 50 meters.
Yashica recently released the digiFilm Y35: a camera that tries to simulate the "experience" of shooting film... and it's just the worst.
Western Digital has revealed some interesting new technology that, it claims, will allow them to develop 40TB hard drives by the year 2025.
Photographer Micael Widell wanted to see just how affordable it could possibly be to get into digital photography—so he bought a full DSLR kit with battery grip and 50mm lens on eBay for just $80.
Confused about DxOMark's scoring system? This straightforward video by Marques Brownlee breaks down how DxO gets its scores, and why you should always look beyond that "overall" number.
It's not exactly a revolutionary device, but the iPhone 8 Plus does promise some evolutionary updates in the camera department. DPR contributor Jeff Carlson has been putting the 8 Plus to the test in some everyday shooting situations – take a look at how it fared.
This week in Hollywood, DJI introduced its new Zenmuse X7 camera, a Super 35 format cinema camera of its own design that can also capture 24MP still images in APS-C format. Is it time to start thinking of DJI as a camera company?
Landscape and astrophotographer Asif Islam shot a series of timelapses starting in Los Angeles and getting farther and farther away, showing how the Milky Way emerges as the light pollution fades.
Ultraviolet photography is something that relatively few photographers explore, but it’s a fascinating realm to explore with less of an investment in equipment than most people think.
After almost fifteen years of nearly buying one, Barney recently found a working Canon PowerShot G5 in his local thrift shop. It must be Throwback Thursday.
DJI has launched the Zenmuse X7, a Raw video capable Super 35 camera module. The camera/gimbal system which mounts to the company's drones features a new, proprietary lens mount.
Windowed is a free app that lets you upload photos to Instagram straight from your Mac or PC—no tablet, smartphone, or complicated workaround required.
Nikon has published a list lenses that it deems worthy of its newest DSLR: the 45.7MP Nikon D850.
The Nikon D850 isn't the first camera to hit triple digits on DxOMark; in fact, the Pentax 645Z was listed at 101 all the way back in 2015. So why was the full review never published? DxOMark explained earlier today.
Due to 'slower-than-expected development of the VR market,' Nokia has decided to pull the plug on its $25K Ozo VR camera while it restructures the company and sheds as many as 310 jobs.