SmugMug has updated its popular Camera Awesome iOS app, including the option to share images via Instagram's photo sharing service. The move comes a week after the popular Hipstamatic processing app added the same capability. So, while the Camera Awesome update includes a series of feature tweaks and the option to buy all add-on filters for $9.99 (or the balance, if you've already paid for some), the bigger news is that Instagram clearly has photo sharing ambitions far beyond its own apps.

Press Statement

We’re too excited not to share the most recent awesome news from SmugMug. Camera Awesome is not only still killing it in the App Store (4 million downloads, #1 photo app in 55 countries) but today announces some new features and improvements that give our rabid fans more of what they want plus, letting you know about a new integration with Instagram.

Now people can “Awesomize” their photos in the Camera Awesome app, then instantly share them on Instagram with one simple tap. Additionally, SmugMug has added the following features/improvements to Camera Awesome today:

  • Better bundling: $9.99 for all effects, forever and ever (thatsa lotta combinations!). If you've already bought a few effects, it'll do the right thing and bill you the difference.
  • Getting started guide: In-app help shows you how to post, edit and share.
  • Pinch to zoom: Easier, intuitive zoom. The way Apple intended.
  • White Balance lock: Stick to one white balance in tricky light.
  • Smoother timer: Drag to set the self-timer. No more fat fingers.