Mobile applications company zoomMediaPlus has announced the zoomIt SD card reader for Apple's iPhone or iPod. Files including photos, videos, music and documents can be transferred in both directions using the included zoomIt application. Priced at $59.95, the card reader will start shipping from April 2010. It is unclear whether Apple's camera connection kit announced alongside the iPad will be able to perform a similar role.
zoomMediaPlus Ushers in the Next Generation of Apple Accessory, Enables iPhone/iPod Touch Users to Access Content On the Go
zoomIt accessory allows real-time use and sharing of content via SD Card
SAN FRANCISCO, Macworld 2010, February 9, 2010 —zoomMediaPlus today announced zoomIt, an application-enabled accessory giving Apple users unprecedented access to content for their iPhone and iPod touch. The zoomIt accessory and associated application allows users to access and share content from their Mac/PC or CE devices (cameras, netbooks, etc.) with their iPhone and iPod touch. Users no longer need to sync devices to move content, a significant convenience for mobile users.
zoomIt shifts the primary point of content management and sharing from the MAC/PC to the iPhone/iPod touch. A compact portable accessory that connects to an iPhone or iPod touch via the bottom connector of these devices, zoomIt reads and shares content from an SD card of any type/density when inserted in to the card slot of the zoomIt. Supporting all iPhone SDK 3.0 (or higher) file types including photos, music, videos, and documents (.PPT, .XLS, .DOC, .PDF, etc.), zoomIt lets users view, listen, transfer and then, if desired, share content via email, Facebook, Flickr, etc.
“zoomIt is creating an entirely new way for Apple iPhone and iPod touch users to access and use content on the go,” said Chris Fisher, President, zoomMediaPlus. “Consumers want to be able to view, listen to and share their content instantly using the device they always have with them—not wait until they can connect to their MAC or PC and synch. In seconds, you can access content and ‘zoom it’ to your iPhone/iPod touch, your friends, family, co-workers and the web.”
In the future the zoomIt application will also support, among other things, protected content types enabling streaming of licensed music, videos, and other forms of protected content.
“We’re excited not only by what zoomIt does for user-generated content but by what it can also do to create alternative methods of content distribution other than optical CD/DVD and downloadable,” said Richard Sfeir, CEO, zoomMediaPlus. “With the iPhone and iPod touch being the dominant portable multimedia platform, we’re excited about enabling preloaded content on SD cards to give the industry and consumers new ways to distribute and consume protected content.”
zoomIt Supports all iPhone/iPod Touch Generations
The zoomIt accessory is compatible with all generations and memory configurations of both the iPhone and iPod touch, representing more than 75 million devices, according to Apple.
Once the zoomIt accessory is connected for the first time, the user will be prompted to start the automatic download and installation of the zoomIt application from the Apple Applications store, which will be done over the 3G/EDGE/Wi-Fi connections. Alternatively, the zoomIt application can be downloaded to iTunes and synched to the iPhone or iPod touch when connected to a PC or MAC. Once the application is installed, the user then launches the application and can begin viewing the contents of the SD card using a general purpose file manager. The SD card content can be entirely or selectively transferred to the iPhone/iPod touch thereby enabling the user to disconnect the accessory/SD card and have access to all transferred files permanently and within the zoomIt application on the iPhone/iPod touch.
With the accessory connected and the SD card inserted the user can view and stream/play photos, music, files, and more directly from the SD card. In addition, selected content types from the iPhone/iPod touch can be transferred to the SD card for sharing with other PC/CE/mobile devices. The application supports a wide range of content management and sharing features including email and direct posts to Facebook and Flickr of photos on the SD Card. Additional features will be added to the zoomIt application on the Apple App Store over time and made available to zoomIt users via the upgrade process, expanding the usability of the zoomIt accessory.
zoomIt Pricing and Availability
The zoomIt accessory will be available for shipment in April 2010 at a retail price of $59.95. The zoomIt application software (named “zoomIt”) is available on the Apple App Store under Utilities and is free. Pre-orders are being taken now at www.zoomitonline.com and, for a limited time, a $10 discount is applied at check-out.
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more
The new Prynt Pocket can print a photo directly from their iPhone simply by inserting the phone into the printer, then snapping a photo. Each print will cost about 50 cents. Read more
Updates for Adobe Camera Raw and Lightroom CC bring support for the Sony A9 and Panasonic ZS70/TZ90, along with bug fixes.
The Triggertrap remote camera control system is no longer sold due to the company folding, but now users will be able to build their own. Read more
The Magic Format Converter comes with internal optics that expand the image circle of full-frame DSLR lenses for use on the Fuji medium format camera. Read more
The usually Apple-exclusive MacPhun software developer has announced that it will introduce PC versions of two of its most popular applications. Both Aurora HDR and Luminar should be available for the Windows operating system by the autumn of this year. Read more
Sony's newest G Master telephoto zoom, announced alongside the a9, is the first of the company's FE lenses to reach 400mm natively. We had one in California and photographed horses, portraits, and landscapes - check out how it did. Read more
Garmin has entered the 360-camera market with the VIRB, which captures 5.7K video at 30p as well as 15MP stills. Read more