As reported on several other websites Fujifilm US has set the 'minimum advertised price' of its new S3 Pro digital SLR at $2499. That's some $1000 more than the Canon EOS 20D and $1500 more than Nikon's D70. Clearly Fujifilm see the S3 Pro fitting in between those models and the high-end professional targetted units like the EOS-1D Mark II or D2H/D2X. No other region has yet announced pricing.