It's the season for pre-holiday financial earnings reports, and Fujifilm's latest numbers tell a familiar story - digital camera sales are down on the whole, with steady sales of higher-end products. Despite that, Fuji's imaging solutions division saw an increase in operating income, up to 12.4 billion yen for the first half of the financial year, marking a 2.7x improvement year-on-year. It credits the increase to strong sales of instant cameras, instant film and high-value-added printing services. 

In contrast to the strong sales of instant products, Fujifilm cites a decrease in sales volume of digital cameras. Echoing what we saw in Canon and Sony's recently reports, Fujifilm reports that sales of its higher value X-series products were solid. The Fujifilm X-T10 is called out in the report as a strong seller.