Consumer electronics maker JVC Kenwood has joined the Micro Four Thirds standard and said it will develop products for the system. The company is showing two prototype 4K-capable cameras, including a compact, handheld model at NAB in Las Vegas. We stopped by the JVC Kenwood booth and got a first glimpse of the cameras on display. Interestingly, the company says both cameras will have Super 35 sensors (around 21 x 12mm), which is wider than the original Four Thirds sensor format which the standard was designed around.

The Micro Four Thirds system, originally developed by Olympus and Panasonic, now lists Carl Zeiss, Astro Design, SVS-Vistek, Kenko Tokina, Cosina, Schneider-Kreuznach, JK Imaging, Tamron, View Plus, Photron and Blackmagic Designs as members. Sigma also makes lenses for the system.

Information from JVC's presentation, along with input from commenter 'Lab D' has helped narrow-down the sensor JVC Kenwood is using. Altasens - a company wholly owned by JVC Kenwood - has recently announced a 'Super 35' 4k-capable sensor. The Altasens AL41410C system-on-a-chip is a 13.6MP 22.6 x 17mm combined sensor and processor. It can output 4096 x 2160 (also known as 4K2K, or Cinema 4K), or 3860 x 2160 (UHD or Quad HD) at up to 72 frames per second, allowing the camera to shoot 60p, 50p, 30p, 25p or 24p from a 21 x 11mm or 19 x 11mm region of the sensor. 

Jump to:

Press Release:

Details Announced for the JVC Booth at NAB 2014

JVCKENWOOD Corporation will exhibit its JVC brand at NAB 2014, the world’s largest tradeshow for broadcasting equipment, to be held from April 7 (Mon) to 10 (Fri) at the Las Vegas Convention Center exhibition site in Las Vegas, Nevada USA.

To propose new shooting and acquisition styles that carve out a path to a new age — with the exhibition theme of First on air, First on line — JVCKENWOOD will showcase a number of new 2014 professional products for the international market, as well as reference exhibit new 4K camera system products under development, which are anticipated as an important pillar for future business in the field of imaging equipment for professionals.

Main exhibits at NAB 2014 (JVC Booth: Central Hall #C4314)

♦ Exhibition of new 2014 professional video system and video production equipment

1. HD Memory Card Camera Recorders GY-HM850U / GY-HM890U

These lens-exchangeable compact shoulder mount HD memory card camera recorders feature a newly developed FUJINON 20x zoom lens with built-in autofocus and image stabilization. They support live streaming, file transfer and Web remote control over high-speed mobile communication network services. Moreover, GY-HM890U can be used with optional accessories to create a studio configuration, and is equipped with HD-SDI input to allow recording from an external signal feed. A studio configuration using GY-HM890U in a fiber system and a multi-core system will be displayed at the booth and proposed as a solution for broadcasting stations.

2. [New Product] Professional Blu-ray Disc & HDD Recorders SR-HD1350US / SR-HD1700US

These newest product releases in professional BD/DVD recorders are capable of recording directly to either Blu-ray Disc or DVD from a live signal. Since DVD-Video and BDMV format recording is supported, they offer greatly expanded playback compatibility with ordinary DVD/BD players.

3. [Upgraded Firmware Version] HD Memory Card Camera Recorders GY-HM600U / GY-HM650U

With this newest firmware upgrade to Ver3.0, the “live streaming” that was originally achieved with our GY-HM850U/GY-HM890U is now augmented with a “transmission error correction function” (on GY-HM650U), as well as a “50Mbps High Quality Recording Mode” that affords the superior compression efficiency of the MPEG-4 AVC/H.264 codec. A demonstration of live streaming, and a solution for news applications using a cloud server, will be shown.

♦ Proposal for new 4K-compatible camera system

1. [Reference Exhibit] 4K mini camera system

A 4K mini camera system equipped with a 4Ksuper35mm image sensor, newly adopted flexible interchangeable Micro Four Thirds (MFT) Mount* camera head, and built-in large-screen monitor, will be exhibited. Moreover, our originally developed “Gimbal System” application, which combines image stabilization essential for usage such as aerial shots, will also be exhibited. This proposal will provide a new solution to expand the shooting field of the 4K camera system.

2. [Reference Exhibit] Interchangeable 4K compact handheld camera recorder

A “4K compact handheld camera recorder” will be on exhibit, featuring a 4K Super35mm image sensor, and MFT* Mount to flexibly accept a wide range of interchangeable lenses.

* JVCKENWOOD Corporation supports the Micro Four Thirds System Specification, which is compatible with a wide variety of shooting applications, allowing users to produce images with greater impact.
Press release by Olympus Imaging Corporation:
Four Thirds website:

3. [Reference Exhibit] Interchangeable 4K shoulder mount camera recorder

A “4K shoulder mount camera recorder” will be on exhibit, featuring a 4K Super35mm image sensor, and PL Mount for interchangeable lenses.

Olympus Press Release:

JVCKENWOOD Declares Support for the Micro Four Thirds System Standard

Olympus Imaging Corp. and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. Now we are pleased to announce that JVCKENWOOD Corporation (headquarters: Yokohama, Kanagawa Pref., Japan, President & Representative Director: Shoichiro Eguchi) has recently joined the standard and has committed to develop products compliant with the Micro Four Thirds System Standard.

The JVCKENWOOD Corporation, which manufactures and sells video, audio, and radio equipment globally under the JVC and KENWOOD brands, has joined the Micro Four Thirds group and will soon be introducing an exciting new line of advanced new Micro Four Thirds products. The release of these new products will add to the growing diversity of the Micro Four Thirds System lineup, which now consists of a wide range of products that represent the unique characteristics of each participating company.

As the originator of the Micro Four Thirds System standard, Olympus Imaging Corp. will continue to develop and enhance our interchangeable-lens digital camera system lineup to meet the diverse needs of our customers.